Access content directly

Alex HAMARD

Associate professor of management Groupe ESPI
9
Documents

Presentation

Alex HAMARD, docteur en Sciences de Gestion est Enseignant-Chercheur au laboratoire ESPI2R, Groupe ESPI et membre associé au laboratoire MRM Montpellier Research Management de l'Université de Montpellier. Ses recherches portent sur le marketing digital, villes intelligentes, maisons intelligentes, environnement connecté, l'adoption et l'appropriation des objets connectés par les citoyens des immeubles connectés et durables de demain.

Publications

Does digitalization lead to a responsible consumption? A systematic review of literature

Alex Hamard
22nd American Marketing Association (AMA) Global Marketing SIG conference, May 2022, Crete, Greece
Conference papers hal-03843118v1

La nécessité d’un encadrement juridique de la citoyenneté numérique : exemples dans le secteur immobilier

Alex Hamard , Carine Guemar
Francophonie numérique et diversité culturelle, Nov 2022, Tunis, Tunisie
Conference papers hal-03845437v1

Smart and sustainable? a Comprehensive Model to Measure the Impact of Smart Buildings on the Indicators of Sustainability

Alex Hamard
Colloque international du Groupe ESPI, Oct 2022, Paris, France
Conference papers hal-03845413v1

How Legitimacy Plays a role in Performance in E- Health Startups Performance in E-Health Startups : Towards an Adapted Model Based on IS. The Conference of Legitimacy and Innovation

Alex Hamard , Isabelle Guerrero
La Chaire Légitimité Entrepreneuriale (CLE) de Aix-Marseille Université (AMU), Jun 2021, Marseille, France
Conference papers hal-03845522v1

The impact of information privacy concerns on development of smart home products and services: The case of e-health startups and PMEs in Occitanie South of France

Alex Hamard
19th Global Information Technology Management Association (GITMA) World Conference, May 2020, Paris, France
Conference papers hal-03844669v1

The criteria of Evaluation in e-health : A Scoping Review of Literature

Alex Hamard , Roxana Ologeanu-Taddei , Anne-Sophie Cases
Americas Conference on Information Systems (AMCIS), Aug 2019, Cancun, Mexico
Conference papers hal-03844680v1