Aurélie HEMONNET

Publications

Article dans une revue (14)

THE SHIP OF THESEUS: HOW DO PRACTITIONERS NAVIGATE BETWEEN BRAND LONGEVITY AND BRAND MODERNITY? Aurélie Hemonnet-Goujot,Fabien Pecot Décisions Marketing, 2025, 118 (2), pp.13-37. ⟨10.3917/dm.118.0013⟩ Article dans une revue hal-05312113v1
Conservatives, Progressives and Transformers: The Influence of Marketers' Biases on Sustainable Innovation Sophie Richit,Aurélie Hemonnet‐goujot Creativity and Innovation Management, 2025, ⟨10.1111/caim.70027⟩ Article dans une revue hal-05389626v1
Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach Ludivine Ravat,Aurélie Hemonnet-Goujot,Sandrine Hollet-Haudebert Industrial Marketing Management, 2024, 118, pp.110-125. ⟨10.1016/j.indmarman.2023.12.015⟩ Article dans une revue hal-04893429v1
Crowdsourcing innovation challenges: How participants react when their ideas are rejected Cyrielle Vellera,Elodie Jouny-Rivier,Aurélie Hemonnet-Goujot Creativity and Innovation Management, 2023, 32 (1), pp.158-173. ⟨10.1111/caim.12528⟩ Article dans une revue hal-03841105v1
“All you need is love”. From product design value perception to luxury brand love: An integrated framework Aurélie Hemonnet-Goujot,Pierre Valette-Florence Journal of Business Research, 2022, 139, pp.1463-1475. ⟨10.1016/j.jbusres.2021.10.066⟩ Article dans une revue hal-03562015v1
The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience Aurélie Hemonnet-Goujot,Aurélie Kessous,Fanny Magnoni Journal of Business Research, 2022, 139, pp.1513-1524. ⟨10.1016/j.jbusres.2021.10.070⟩ Article dans une revue hal-03511454v1
Network creativity: A conceptual lens for inter- and intra-organisational creative processes Aurélie Hemonnet-Goujot,Björn Ivens,Catherine Pardo Industrial Marketing Management, 2022, 102, ⟨10.1016/j.indmarman.2022.02.002⟩ Article dans une revue hal-03562190v1
Comment réussir la collaboration entre marketing et design Aurélie Hemonnet-Goujot,Manceau, D.,Abecassis-Moedas, C.,Huet, J.M. Harvard business review France, 2021 Article dans une revue hal-03324215v1
Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean Luis Lages,Antonin Ricard,Aurélie Hemonnet-Goujot,Anne‐marie Guerin Strategic Change, 2020, 29 (2), pp.195-213. ⟨10.1002/jsc.2321⟩ Article dans une revue hal-02734810v1
The dynamics of innovation contest experience: An integrated framework from the customer’s perspective Stéphane Salgado,Aurélie Hemonnet-Goujot,David Henard,Virginie de Barnier Journal of Business Research, 2020, 117, pp.29-43. ⟨10.1016/j.jbusres.2020.05.041⟩ Article dans une revue hal-02732997v1
When external design and marketing collaborate to develop new products: A typology of patterns Aurélie Hemonnet-Goujot,Céline Abecassis‐moedas,Delphine Manceau Creativity and Innovation Management, 2020, 29 (S1), pp.51-62. ⟨10.1111/caim.12382⟩ Article dans une revue hal-03511390v1
Drivers and Pathways of NPD Success in the Marketing-External Design Relationship Aurélie Hemonnet-Goujot,Delphine Manceau,Celine Abecassis-Moedas Journal of Product Innovation Management, 2019, 36 (2), pp.196-223. ⟨10.1111/jpim.12472⟩ Article dans une revue hal-01883760v1
Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation Aurélie Hemonnet-Goujot,Julie Fabbri,Delphine Manceau Décisions Marketing, 2016, 83 (3), pp.123-139. ⟨10.7193/DM.083.123.138⟩ Article dans une revue hal-01412693v1
À propos du livre « Management de l’innovation et globalisation » de Sihem Ben Mahmoud-Jouini, Florence Charue-Duboc et Christophe Midler Bénédicte Aldebert,Aurélie Hemonnet-Goujot,Antonin Ricard Management international = International management = Gestión internacional, 2015, 19 (Numéro Spécial ), pp.203-204 Article dans une revue hal-01455674v1

Communication dans un congrès (33)

Green Innovation Adoption: Examining the Role of Diverse User Profiles Amanullah Phulpoto,Aurélie Hemonnet-Goujot,Linda Hamdi-Kidar Academy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France Communication dans un congrès hal-05319870v1
Unveiling decision biases shaping sustainable innovation: a typology of marketing managers Sophie Richit,Aurélie Hemonnet-Goujot 54th Annual Conference of the European Marketing Academy (EMAC), May 2025, Pozuelo de Alarcón (Madrid), Spain Communication dans un congrès hal-05097759v1
Oh Look, Another Woke Brand ! : Brand Legitimacy's Impact on the Consumer-Brand Relationship in Brand Activism Campaigns Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence 54th Annual Conference of the European Marketing Academy, European Marketing Academy (EMAC), May 2025, Madrid, Spain Communication dans un congrès hal-05477859v1
Conservateurs, progressistes, transformateurs : l’influence des biais décisionnels des marketeurs sur l’innovation durable Sophie Richit,Aurélie Hemonnet-Goujot 41ème Congrès International de l’Association Française du Marketing (AFM), May 2025, Lille, France Communication dans un congrès hal-05097736v1
“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior Hiba Qazi,Aurélie Hemonnet-Goujot,Fanny Magnoni Academy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France Communication dans un congrès hal-05318234v1
Brand Activism: Tri-dimensional Brand Legitimacy's Impact on the Consumer-Brand Relationship Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence 41ème CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, ASSOCIATION FRANÇAISE DU MARKETING, May 2025, Lille, France Communication dans un congrès hal-05477845v1
Profiling Consumers: How User Diversity Shapes Green Innovation Adoption Amanullah Phulpoto,Aurélie Hemonnet-Goujot,Linda Hamdi-Kidar Innovation and Product Development Management Conference (IPDMC), Jun 2025, Porto, Portugal Communication dans un congrès hal-05319973v1
The influence of decision biases in sustainable innovation marketing practices Sophie Richit,Aurélie Hemonnet-Goujot International Product Development Management Conference (IPDMC), Jun 2024, Dublin, Ireland Communication dans un congrès hal-04620032v1
From Design Capabilities to Design Ambidexterity: A Research Agenda Céline Abecassis‐moedas,Aurélie Hemonnet-Goujot International Product Development Management Conference (IPDMC), Jun 2024, Dublin (IR), Ireland Communication dans un congrès hal-04619870v1
Architecting value propositions for driving data-driven innovations: unveiling the role of data-driven innovation capability of marketing through a configurational approach Ludivine Ravat,Olivier Furrer,Aurélie Hemonnet-Goujot The 2024 Haring Symposium, Kelley School of Business, Indiana University, Bloomington, USA, Apr 2024, Bloomington (Indiana), United States Communication dans un congrès hal-04654123v1
Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence 24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom Communication dans un congrès hal-04160966v1
Deconstructing &quot;wokewashing”: the role of brand legitimacy and temporal distance in brand activism. Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence 39ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Association Française du Marketing (AFM), May 2023, Vannes, France Communication dans un congrès hal-04160965v1
It’s Time to Speak Up! The Influence of Perceived Legitimacy in Activist Brands on Consumer Behavior Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence 2023 AMA Winter Academic Conference, American Marketing Association, Feb 2023, Online, France Communication dans un congrès hal-04313116v1
The Ship of Theseus: How do Practitioners Navigate between Brand Longevity and Brand Modernity? Aurélie Hemonnet-Goujot,Fabien Pecot 39e Congrès International de l’Association Française du Marketing (AFM), May 2023, Vannes, France Communication dans un congrès hal-04154065v1
Data-driven innovation capability of marketing for B2B firms: definition and construction process Ludivine Ravat,Aurélie Hemonnet-Goujot,Sandrine Hollet-Haudebert Academy of Innovation, Entrepreneurship, and Knowledge, ACIEK, ESIC, Jun 2023, Madrid, Spain Communication dans un congrès hal-04151228v1
Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes Ludivine Ravat,Aurélie Hemonnet-Goujot,Sandrine Hollet-Haudebert Industrial Marketing Management Summit, Bamberg University, Jan 2023, Bamberg, Germany Communication dans un congrès hal-04151199v1
Distinguishing Design Paradigms in Innovation Management Aurélie Hemonnet-Goujot,Céline Abecassis‐moedas JPIM Research Forum, PDMA, Jan 2022, Online, United States Communication dans un congrès hal-03562197v1
THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM? Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence 37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France Communication dans un congrès hal-03179685v2
Network Creativity: A Conceptual Lens for Inter- and Intra-Organization Creative Processes Aurélie Hemonnet-Goujot,Björn Ivens,Catherine Pardo 4th Industrial Marketing Management Summit, Jan 2021, Copenhaguen (online), Denmark Communication dans un congrès hal-03136753v1
Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism Samia Moumade,Aurélie Hemonnet-Goujot,Pierre Valette-Florence EMAC 2021 Annual Conference, May 2021, Madrid, Spain Communication dans un congrès hal-03180194v1
Distinguishing Design Paradigms in Innovation Management Aurélie Hemonnet-Goujot,Céline Abecassis‐moedas 30e Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2021, online, France Communication dans un congrès hal-03260630v1
All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective Aurélie Hemonnet-Goujot,Pierre Valette-Florence Monaco Symposium on Luxury, Apr 2020, Monaco, France Communication dans un congrès hal-02473306v1
Is less more? The effect of substitution product innovations on consumer-luxury brands relationships Aurélie Hemonnet-Goujot,Fanny Magnoni,Aurélie Kessous Monaco Symposium on Luxury, Feb 2020, Monaco, France Communication dans un congrès hal-02473303v1
L’innovation produit durable : quel impact sur la performance marketing ? Aurélie Hemonnet-Goujot,Fanny Magnoni Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France Communication dans un congrès hal-02129068v1
Conceptualizing Brand Innovation Capital as an Antecedent of Product Innovativeness Aurélie Hemonnet-Goujot,Delphine Manceau,Pierre Valette-Florence La Londe Conference, Jun 2019, La Londe, France Communication dans un congrès hal-02129074v1
La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marque Aurélie Hemonnet-Goujot,Delphine Manceau,Pierre Valette-Florence Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France Communication dans un congrès hal-02129062v1
L’impact de l’innovation produit durable sur la performance marketing : proposition d’un modèle conceptuel Aurélie Hemonnet-Goujot,Fanny Magnoni 16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France Communication dans un congrès hal-02484653v1
Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital Aurélie Hemonnet-Goujot,Delphine Manceau,Pierre Valette-Florence European Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom Communication dans un congrès hal-01735535v1
The influence of design on luxury brand love Aurélie Hemonnet-Goujot,Pierre Valette-Florence Global Marketing Conference, Jul 2018, Tokyo, Japan Communication dans un congrès hal-01883770v1
Enhancing luxury brand value through design Aurélie Hemonnet-Goujot,Pierre Valette-Florence 21st Academy of Marketing Science (AMS), Jun 2018, Porto, Portugal Communication dans un congrès hal-03583454v1
Co-creation experience for innovation: the critical role of perceived challenge Stéphane Salgado,Aurélie Hemonnet-Goujot 24th International Product Development Management Conference (IPDMC), Jun 2017, Reykjavik, Iceland Communication dans un congrès hal-03583457v1
Materiality of spatial strategies and spatial tactics: the shopfloor as a hybrid space Anna Glaser,Caroline Rieu Plichon,Aurélie Hemonnet-Goujot,Julie Fabbri Organizations, Artifacts and Practices (OAP) workshop, Jun 2016, Lisbonne, Portugal Communication dans un congrès hal-03583459v1
Mieux comprendre l’expérience de co-création dans la phase d’idéation Stéphane Salgado,Aurélie Hemonnet-Goujot 32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France Communication dans un congrès hal-03583462v1

Ouvrages (3)

Marketing Management, 17e édition Philip Kotler,Kevin Lane Keller,Alexander Chernev,Aurélie Hemonnet-Goujot,Virginie Pezet al. Pearson, 2025 Ouvrages hal-05459799v1
LE MARKETING DE L'INNOVATION Linda Hamdi-Kidar,Aurélie Hemonnet-Goujot,Emmanuelle Le Nagard,Delphine Manceau,Sophie Morin-Delerm 2022 Ouvrages hal-03841114v1
Marketing Management (16e édition) Philip Kotler,Kevin Keller,Delphine Manceau,Aurélie Hemonnet-Goujot Pearson, 2019 Ouvrages hal-02176421v1

Chapitre d'ouvrage (1)

Branding: At the heart of the relationship between product marketing and design Aurélie Hemonnet-Goujot,Delphine Manceau Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald Group Publishing, pp.3-30, 2016 Chapitre d'ouvrage hal-01412664v1