Geneviève WINNINGER LEMARQUIS

Publications

Communication dans un congrès (7)

Digital transformation in buyer-seller relationships within an ecosystem: what's the impact on engagement? Geneviève Winninger Lemarquis 8th Summit Industrial Marketing Management (IMM), IMM Sarajevo Faculty of Economics and Business, Jan 2025, Sarajevo, Bosnia and Herzegovina Communication dans un congrès hal-04996800v1
Digital transformation in buyer-seller relationships within an ecosystem: which effects on engagement? Geneviève Winninger Lemarquis AMSWMC2025 The 26th Academy of Marketing Science World Marketing Congress, Burgundy School of Business, Jul 2025, Dijon, France Communication dans un congrès hal-05305453v1
Hybrid buyer-seller relationships and engagement : A new and strategic interplay between business actors Geneviève Winninger Lemarquis 6ème sommet "Industrial Marketing Management", 2023, Bamberg, Germany Communication dans un congrès hal-04471093v1
A B2B ENGAGEMENT EXPLORATION THROUGH THE LENS OF BUYER-SELLER RELATIONSHIP DIGITAL MATURITY Geneviève Winninger Lemarquis CBIM International Conference 2022, Jun 2022, ATLANTA, United States Communication dans un congrès hal-03661272v1
Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders Geneviève Winninger Lemarquis International Marketing Trends conference Rome 2022, Jan 2022, ROMA, Italy Communication dans un congrès hal-03661262v1
LES RELATIONS HUMAINES BUYER-SELLER ET LA DIGITALISATION « ACCELEREE » : LE POINT DE VUE DES DIRIGEANTS COMMERCIAUX SUR L'EQUILIBRE, LA VALEUR HUMAINE RELATIONNELLE, L'ACCOMPAGNEMENT ET L'ENGAGEMENT Geneviève Winninger Lemarquis 20ème Colloque de Marketing Digital, Sep 2021, PARIS, France Communication dans un congrès hal-03661232v1
LES RELATIONS HUMAINES BUYER-SELLER ET LA DIGITALISATION « ACCELEREE » : LE POINT DE VUE DES DIRIGEANTS COMMERCIAUX SUR L'EQUILIBRE, LA VALEUR HUMAINE RELATIONNELLE, L'ACCOMPAGNEMENT ET L'ENGAGEMENT Geneviève Winninger Lemarquis 24ème Colloque Etienne THIL, Oct 2021, LILLE- ROUBAIX, France Communication dans un congrès hal-03661256v1

Article dans une revue (1)

Exploring gender diversity in key account management: A comparative global perspective on gender-specific roles and competencies for customer success Barbara Niersbach,Nayan Kadam,Maria José Quero,Judit Török,Ngoc Nguyenet al. Prosperitas, 2024, 11 (2), ⟨10.31570/prosp_2023_0088⟩ Article dans une revue hal-05002131v1