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Guillaume Bodet
CV Guillaume Bodet
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International place branding through sporting events: a British perspective of the 2008 Beijing OlympicsEuropean Sport Management Quarterly, 2012, 12 (4), pp.357-374. ⟨10.1080/16184742.2012.693114⟩
Article dans une revue
hal-02337454v1
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Refining the relationship between ingroup identification and identity management strategies in the sport context: The moderating role of gender and the mediating role of negative moodGroup Processes and Intergroup Relations, 2010, 13 (5), pp.639-652. ⟨10.1177/1368430210369680⟩
Article dans une revue
hal-00572473v1
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Brand Social Representations: Strategie perspectives for a fitness clubRecherches en communication, 2009, 4 (5), pp.369-383
Article dans une revue
hal-00570404v1
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