Juhua CUI

Identifiants chercheurs

IdHAL :

juhua-cui

ORCID :

0009-0004-5218-1701

Publications

Communication dans un congrès (2)

Exploring the Impact of Procurement Modes on Loyalty towards Luxury Brands among Chinese MZ-Generation Consumers Juhua Cui,Isabelle Prim-Allaz EMAC Annual Conference, EMAC, May 2024, Bucharest (RO), Romania Communication dans un congrès hal-04758651v1
Explanatory Factors of the Purchasing Behavior of Luxury Products among Young Chinese Consumers – Motivations, Perceived Risks, Relational Benefits, and Their Impact on the Procurement Modes Juhua Cui,Isabelle Prim-Allaz 16ème Colloque Etienne Thil, Oct 2023, Tours (FR), France Communication dans un congrès hal-04758733v1