Krishanu RAKSHIT

Publications

Article dans une revue (7)

Attribute ratings and their impact on attraction and compromise effects Pronobesh Banerjee,Krishanu Rakshit,Sanjay Mishra,Tamara Masters Marketing Letters, 2024, ⟨10.1007/s11002-024-09716-8⟩ Article dans une revue hal-04462872v1
Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer Vaishnavi Tunuguntla,Preetam Basu,Krishanu Rakshit,Thanos Papadopoulos Annals of Operations Research, 2024, ⟨10.1007/s10479-023-05643-5⟩ Article dans une revue hal-04504297v1
Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain Pradeep Kumar Hota,Bhupesh Manoharan,Krishanu Rakshit,Padmanetri Panigrahi International Journal of Management Reviews, 2023, 25 (2), pp.384-409. ⟨10.1111/ijmr.12314⟩ Article dans une revue hal-04211080v1
Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage Swagato Chatterjee,Prasenjit Mandal,Krishanu Rakshit International Journal of Hospitality Management, 2023, 110, pp.103448. ⟨10.1016/j.ijhm.2023.103448⟩ Article dans une revue hal-04211062v1
Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords Vaishnavi Tunuguntla,Preetam Basu,Krishanu Rakshit European Journal of Operational Research, 2023, 307 (3), pp.1424-1440. ⟨10.1016/j.ejor.2022.10.021⟩ Article dans une revue hal-04211061v1
Digital technology-enabled transformative consumer responsibilisation: a case study Shalini Parth,Bhupesh Manoharan,Rishikesan Parthiban,Israr Qureshi,Babita Bhattet al. European Journal of Marketing, 2021, 55 (9), pp.2538-2565. ⟨10.1108/EJM-02-2020-0139⟩ Article dans une revue istex hal-04211047v1
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay Vaishnavi Tunuguntla,Preetam Basu,Krishanu Rakshit,Debabrata Ghosh European Journal of Operational Research, 2019, 276 (1), pp.119-132. ⟨10.1016/j.ejor.2018.12.026⟩ Article dans une revue hal-04211055v1

Communication dans un congrès (1)

Vernacular Media: Case for Narrative Objects Krishanu Rakshit,Saurabh Shinde American Marketing Association (AMA) Summer Conference, Aug 2023, San Francisco, United States Communication dans un congrès hal-04326701v1