Liling SUN

Identifiants chercheurs

IdHAL :

liling-sun

ORCID :

0009-0001-7579-4496

IdRef :

272278378

Publications

Thèse (1)

Comment renforcer l’expérience client à travers le parcours client via la réalité augmentée ? Liling Sun Gestion et management. Université Toulouse Capitole, 2022. Français. ⟨NNT : ⟩ Thèse tel-04826424v1

Communication dans un congrès (5)

How to enhance customer experience via augmented reality through customer journey Liling Sun,Jean-Marc Decaudin EMAC 2023, European Marketing Academy; University of Southern Denmark, May 2023, Odense, Denmark Communication dans un congrès hal-05357111v1
How to enhance customer experience via augmented reality through customer journey Liling Sun European Association of Consumer Research 2023, European ACR (EACR), Jul 2023, Amsterdam, Netherlands Communication dans un congrès hal-04826462v1
How AR can enhance the customer experience through the customer journey ? Liling Sun,Jean-Marc Decaudin 38ème congrès international de l'afm, Institut des Hautes Études Commerciales de Carthage (IHEC Carthage); Institut Supérieur de Comptabilité et d'Administration des Entreprises (ISCAE); Laboratoire Interdisciplinaire de Gestion Université-Entreprise (LIGUE), May 2022, Tunis, Tunisia Communication dans un congrès hal-05357146v1
Explore the effects of augmented reality communication on brand affect: the moderating role of self-determined motivation Liling Sun,Jean-Marc Decaudin EMAC 2021, European Marketing Academy; ESIC Business & Marketing School, May 2021, Madrid, Spain Communication dans un congrès hal-05357412v1
The effect of augmented reality on consumer behavior from personalized co-creation experience perspective Liling Sun,Jean-Marc Decaudin 5th International AR VR Conference: Changing Realities in a Dynamic World, European Marketing Academy; Universität der Bundeswehr München (UniBw), Jun 2019, Neubiberg, Germany Communication dans un congrès hal-05357421v1

Ouvrages (1)

五维传播 Philippe Malaval,Jean-Marc Decaudin,Christophe Benaroya,Jacques Digout,Liling Sunet al. Pearson, pp.663, 2016, 9787111516590 Ouvrages halshs-05360287v1

Pré-publication, Document de travail (1)

GWTC-4.0: Methods for Identifying and Characterizing Gravitational-wave Transients A. G. Abac,I. Abouelfettouh,F. Acernese,K. Ackley,S. Adhicaryet al. 2025 Pré-publication, Document de travail hal-05411478v1