Olivier KOVARSKI

Identifiants chercheurs

IdHAL :

olivier-kovarski

ORCID :

0000-0003-4905-3114

IdRef :

11285785X

Présentation

Publications

Communication dans un congrès (1)

The specificities of word-of-mouth creation through events Julian Hofmann,Olivier Kovarski EMAC annual conference 2023, The European Marketing Academy (EMAC), May 2023, Odense, Denmark Communication dans un congrès hal-04963139v1

Autre publication scientifique (1)

Marketing Strategies in the Competition between Branded and Generic Antibiotics (A): Clamoxyl in 1996 Pierre Chandon,Sarah Spargo,Olivier Kovarski,Jacques Lendrevie,Marc Vanhuele 2007, 40 p Autre publication scientifique hal-02904502v1