Ouidade SABRI

Documents

Publications

	An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment Yann Levy , Ouidade Sabri Qualitative Market Research: An International Journal, 2024, 27 (3), pp.366-387. ⟨10.1108/QMR-06-2023-0079⟩ Journal articles hal-04662635v1
	Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension Hajer Bachouche , Linda Hamdi-Kidar , Ouidade Sabri International Journal of Advertising, 2024, pp.1-32. ⟨10.1080/02650487.2024.2362015⟩ Journal articles hal-04662631v1
	When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement Ouidade Sabri , Nadr El Hana , Zineb Abidi , Silvia Martin Psychology and Marketing, 2023, 41 (2), pp.254-275. ⟨10.1002/mar.21928⟩ Journal articles hal-04662664v1
	Les effets pervers de l’appropriation des assistants vocaux via enceintes connectées en période de crise sanitaire de la Covid-19 : des risques de dépendance accrus pour la génération Z Yann Levy , Ouidade Sabri , Claire Spaletta , et al La Revue des Sciences de Gestion, 2023, 5 (324), pp.27-36 Journal articles hal-04662649v1
	Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising? Nadr El Hana , Maria Mercanti-Guérin , Ouidade Sabri Technological Forecasting and Social Change, 2023, 188, pp.122297. ⟨10.1016/j.techfore.2022.122297⟩ Journal articles hal-03957610v1
	La communication des organisations en contexte de numérisationgénéralisée au prisme des disciplines et des épistémologies Laurent Morillon , Benoit Cordelier , Ouidade Sabri Communication et Management : Revue internationale des sciences commerciales, 2023, 20 (1), pp.5-13 Journal articles hal-04427915v1
	Roundtable on Taboos and Advertising Bridget Angear , Mark Bartholomew , Tree Elven , Ouidade Sabri , Derek Walker Advertising & Society Quarterly, 2022 Journal articles halshs-03664627v1
	Does the type of parody content affect the attitude toward the politician? A 2 moderated-mediation analysis Nadr El Hana , Ouidade Sabri Décisions Marketing, 2022, Avril-Juin (106) Journal articles halshs-03664642v1
	L’autodérision dans la publicité : rôles positifs de l’humilité de la marque et de l’humour perçu Ouidade Sabri Décisions Marketing, 2022, Janv-Mars (105), pp.11-32 Journal articles halshs-03664630v1
	Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation? Valérie Rabassa , Ouidade Sabri , Claire Spaletta Technological Forecasting and Social Change, 2022, 174, pp.121292. ⟨10.1016/j.techfore.2021.121292⟩ Journal articles halshs-03664616v1
	L’impact du statut participant ou non-participant des consommateurs sur l’évaluation des stratégies d’empowerment Hajer Bachouche , Ouidade Sabri Recherche et Applications en Marketing (French Edition), 2022, SAGE, 37 (4), pp.158-187. ⟨10.1177/07673701221124898⟩ Journal articles hal-03957598v1
	Compréhension des pratiques des consommateurs face à la cherté de la vie Gaëlle Pothin , Hajer Bachouche , Christèle Camelis , Ouidade Sabri Recherche et Applications en Marketing (French Edition), 2022, pp.1-24. ⟨10.1177/07673701211052313⟩ Journal articles halshs-03664604v1
	Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously Ouidade Sabri , Nadr El Hana Journal of Marketing Trends, 2021, 7 (1), p. 21-30 Journal articles hal-03313763v1
	Se digitaliser sans renier ses valeurs : Quelles stratégies marketing digital les marques de luxe déploient-elles pour relever ce défi ? Ouidade Sabri , Nadr El Hana , Wissal Ben Arfi Revue management & avenir, 2021, N° 123 (3), pp.119-139. ⟨10.3917/mav.123.0119⟩ Journal articles hal-03279895v1
	Diagnostic self-tests: a value proposition for healthcare system’s users? Flavio Scaloni , Marie-Eve Laporte , Miloje Savic , Ouidade Sabri Journal de gestion et d'économie de la santé, 2021, 3-4 (3-4), pp.137-157 Journal articles halshs-03511195v1
	Expressing one's opinions freely on politicians using parodies: Effect of the sources of political parodies (user- vs. media-generated parodies) Nadr El Hana , Ouidade Sabri Psychology and Marketing, 2021, ⟨10.1002/mar.21484⟩ Journal articles halshs-03230338v1
	Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention? Ouidade Sabri Journal of Consumer Marketing, 2021, 38 (7), pp.813-827. ⟨10.1108/JCM-09-2020-4100⟩ Journal articles halshs-03664596v1
	When does coopetition affect price unfairness perception? The roles of market structure and innovation Ouidade Sabri , Amina Djedidi , Mouhoub Hani Journal of Business & Industrial Marketing, 2020, ⟨10.1108/JBIM-05-2019-0192⟩ Journal articles hal-02893315v1
	When is transparent packaging beneficial? Ouidade Sabri , Han Doan , Faten Malek , Hajer Bachouche International Journal of Retailing & Distribution Management, 2020, 48 (8), p.781-801. ⟨10.1108/IJRDM-03-2019-0097⟩ Journal articles halshs-03230336v1
	Empowerment in marketing: synthesis, critical review, and agenda for future research Hajer Bachouche , Ouidade Sabri AMS Review, 2019, 9, p.304-323 Journal articles hal-01996337v1
	A commentary on the treatment of taboo in consumption and marketing Gretchen Larsen , Maurice Patterson , Ouidade Sabri , Luciana Walther Journal of Marketing Management, 2018, 34 (13-14), pp.1067-1077 Journal articles hal-01996348v1
	The detrimental effect of cause-related marketing parodies Ouidade Sabri Journal of Business Ethics, 2018, 151 (2), pp.517-537 Journal articles hal-01996369v1
	Does viral communication context increase the harmfulness of controversial taboo advertising? Ouidade Sabri Journal of Business Ethics, 2017, 141 (2), pp.235-247. ⟨10.1007/s10551-015-2751-9⟩ Journal articles hal-01171674v1
	When do advertising parodies hurt? Ouidade Sabri , Géraldine Michel Journal of Advertising Research, 2014, June, pp.233-247 Journal articles hal-01123537v1
	Home sweet messy home: managing symbolic pollution Delphine Dion , Ouidade Sabri , Valérie Guillard Journal of Consumer Research, 2014, 41 (3), pp.565-589 Journal articles hal-01123546v1
	Consumer perception of taboo in ads Ouidade Sabri , Obermiller Carl Journal of Business Research, 2012, 65 (6), pp.869-873 Journal articles hal-01123523v1
	Preliminary investigation of the communication effects of “taboo” themes in advertising Ouidade Sabri European Journal of Marketing, 2012, 46 (1/2), pp.215-236 Journal articles hal-01123528v1
	Taboo advertising: can humor help to attract attention and enhance recall? Ouidade Sabri Journal of Marketing Theory and Practice, 2012, 20 (4), pp.407-422 Journal articles hal-01123550v1
	Quelle cible pour les publicités taboues provocantes? Ouidade Sabri Décisions Marketing, 2012, Avril-Juin (66), pp.9-19 Journal articles hal-01123556v1
	COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY? Aîda Mimouni , Ouidade Sabri-Zaaraoui , Béatrice Parguel Journal of Retailing & Consumer Services, 2010, 17 (6), pp.478-486 Journal articles halshs-00634439v1
	Le tabou, un concept peu exploré en marketing Ouidade Sabri , Delphine Manceau , Bernard Pras Recherche et Applications en Marketing (French Edition), 2010, 25 (1), pp.59-86 Journal articles hal-01123517v1
	Faut-il concevoir le prospectus en fonction de la fidélité du client à l'enseigne ? Béatrice Parguel , Ouidade Sabri-Zaaraoui , Aîda Mimouni Décisions Marketing, 2010, 59, pp.49-59 Journal articles halshs-00634437v1
	Portées et limites du lot virtuel : une étude exploratoire Ouidade Sabri-Zaaraoui , Béatrice Parguel , Pauline de Pechpeyrou Décisions Marketing, 2008, 50, pp.49-57 Journal articles halshs-00271745v1
	Portées et limites du lot virtuel : une étude exploratoire Ouidade Sabri , Béatrice Parguel , Pauline de Pechpeyrou Décisions Marketing, 2008, 50, pp.49-57. ⟨10.7193/DM.050.49.57⟩ Journal articles halshs-02914395v1
	Format Effects in Volume Discounts to Consumers Béatrice Parguel , Pauline de Pechpeyrou , Ouidade Sabri-Zaaraoui , Pierre Desmet Journal of Product and Brand Management, 2007, 16 (5), pp.348-357 Journal articles halshs-00145917v1

	Privacy perceptions in social network discussion groups : Exploring the impact of configuration settings Ouidade Sabri , Yann Levy CIM & ICCEM, 2024, Marrakech, Morocco Conference papers hal-04698602v1
	Business model du podcast radio Nadr El Hana , Ouidade Sabri ENIG, 2022, Paris, France Conference papers hal-04019289v1
	COOKIEPOCALYPSE: WHAT ARE THE MOST EFFECTIVE STRATEGIES FOR ADVERTISERS TO RESHAPE THE FUTURE OF ONLINE DISPLAY ADVERTISING? Nadr El Hana , Maria Mercanti-Guérin , Ouidade Sabri-Zaaraoui Green, Digitizing and redefining Aims in an Uncertain and Finite World, Aciek 2022, Jun 2022, Seville, Spain Conference papers hal-03779006v1
	Conversational commerce: do biased choices offered by voice assistants constrain its appropriation? Valérie Rabassa , Ouidade Sabri , Claire Spaletta 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK), Jun 2021, Paris, France Conference papers hal-03313787v1
	You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns Hajer Bachouche , Ouidade Sabri , E. Pehlivan 36è congrès AFM, 2020, Biarritz, France Conference papers hal-03253172v1
	An exploration of effects of launching empowerment strategies by brands for participating customers Hajer Bachouche , Ouidade Sabri 23rd AMS World Marketing Congress, Jun 2020, Brisbane, Australia Conference papers hal-03253181v1
	Recourir aux stratégies d’empowerment des consommateurs pour innover ? Oui… mais pour quel type de marque ? Hajer Bachouche , Ouidade Sabri 35è congrès de l’Association Française du Marketing (AFM), May 2019, Le Havre, France Conference papers hal-03253206v1
	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts Hajer Bachouche , Ouidade Sabri AMS Annual Conference, Jun 2019, Vancouver, Canada Conference papers hal-01996390v1
	The value of feedback and rewards within crowdsourcing platforms: Insights from professionals and communities’ members Hajer Bachouche , Ouidade Sabri , C. Siala Journal of the Academy of Marketing Science Thought Leader Conference Innovating in the Digital Economy, Jun 2019, Milano, Italy Conference papers hal-03253191v1
	Relaying to customer empowerment strategies to develop new products? Yes… But for what brand type? Hajer Bachouche , Ouidade Sabri EMAC Conference, 2019, Hamburg, Germany Conference papers hal-03253224v1
	A better understanding of customer empowerment campaigns effects' on brand equity metrics Hajer Bachouche , Ouidade Sabri American Marketing Association (AMA) Winter Academic Conference, Jun 2018, Nouvelle Orléans, United States Conference papers hal-01996394v1
	What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands? Hajer Bachouche , Ouidade Sabri 34th Congress of the French Marketing Association (AFM), May 2018, Strasbourg, France Conference papers hal-01996387v1
	Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies? Hajer Bachouche , Ouidade Sabri 33th Congress of the French Marketing Association (AFM), May 2017, Tours, France Conference papers hal-01996388v1
	Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies Hajer Bachouche , Ouidade Sabri-Zaaraoui 33è congrès de l'Association Française de Marketing, Association Française du Marketing May 2017, Tours, France Conference papers hal-01619956v1
	Empowerment in marketing: Synthesis, critical review, and agenda for future research Hajer Bachouche , Ouidade Sabri-Zaaraoui 2017 AMS World Marketing Congress, Jun 2017, Christchurch, New Zealand Conference papers hal-01619955v1
	L'influence relative des éléments d'exécution d'un prospectus Béatrice Parguel , Ouidade Sabri-Zaaraoui , Aîda Mimouni Forum du Géomarketing, 2009, France Conference papers halshs-00636243v1
	L'influence relative des caractéristiques perçues du prospectus sur son efficacité pour le distributeur Béatrice Parguel , Ouidade Sabri-Zaaraoui , Aîda Mimouni Colloque Etienne Thil, 2009, France Conference papers halshs-00636212v1
	L'interférence concurrentielle dans la communication par prospectus : une étude exploratoire Aîda Mimouni , Béatrice Parguel , Ouidade Sabri-Zaaraoui Colloque Etienne Thil, 2008, France Conference papers halshs-00287121v1
	Taboos in advertising: conceptualisation, scale development and analysis of its communication effects Ouidade Sabri-Zaaraoui American Marketing Association (AMA) Summer Educators' Conference Proceedings, 2007, Washington, United States. pp.30 Conference papers halshs-00171843v1
	Consumer's perceptions and evaluations of virtual bundling Ouidade Sabri-Zaaraoui , Pierre Desmet , Pauline de Pechpeyrou , Béatrice Parguel ANZMAC, 2006, Brisbane, Australia Conference papers halshs-00146676v1
	Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues» à caractère sexuel dans les sociétés musulmanes méditerranéennes Ouidade Sabri-Zaaraoui Ier colloque international sur le « Management dans l'espace méditerranéen », 2006, Beyrouth, Liban. pp.28 Conference papers halshs-00171848v1
	Perceptions et évaluations du lot virtuel par le consommateur Béatrice Parguel , Ouidade Sabri-Zaaraoui , Pierre Desmet , Pauline de Pechpeyrou Colloque Etienne Thil, 2006, France Conference papers halshs-00146700v1

	Marketing digital Ouidade Sabri , Nadr El Hana , Elie Sic Sic Vuibert, 2021 Books halshs-03230346v1
	Marketing Helfer Jean-Pierre , Jacques Orsoni , Ouidade Sabri Vuibert. 15ème édition, 2020 Books hal-01996383v1
	Analyse de données avec SPSS Simon Porcher , Marie-Eve Laporte , Ouidade Sabri Vuibert. 2018 Books hal-01996378v1
	Maxi-Fiches de Marketing Eva Delacroix , Alain Debenedetti , Ouidade Sabri Christian Pinson. Dunod, pp.169, 2009 Books halshs-00676348v1

	Le marketing : une fonction à l’épreuve des nouveaux défis Ouidade Sabri Stéphane Saussier, Aude Le Lannier. Master Management des entreprises : L’essentiel de la gestion par les meilleurs professeurs, Eyrolles, pp.67-86, 2013 Book sections halshs-02052566v1

	AIR FRANCE : Les outils de self-service au coeur de la stratégie digitale Ivana Lackovic , Nadr El Hana , Ouidade Sabri cas CCMP, 2023, https://www.ccmp.fr/collection-ccmp/cas-air-france-les-outils-de-self-service-au-coeur-de-la-strategie-digitale Other publications hal-03980230v1
	CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace Ouidade Sabri , Nadr El Hana , Zaida Yasmine 2021 Other publications hal-03279899v1
	CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace Nadr El Hana , Ouidade Sabri , Yasmina Zaida cas CCMP, 2021, https://www.ccmp.fr/collection-ccmp/cas-cci-paris-ile-de-france-creer-ses-buyers-personas-a-partir-de-focus-groups-pour-un-parcours-utilisateur-efficace Other publications hal-03980241v1
	CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace Nadr El Hana , Ouidade Sabri , Zaida Yasmine 2021 Other publications hal-03313768v1

Ouidade SABRI

Publications

An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment

Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension

When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement

Les effets pervers de l’appropriation des assistants vocaux via enceintes connectées en période de crise sanitaire de la Covid-19 : des risques de dépendance accrus pour la génération Z

Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?

La communication des organisations en contexte de numérisationgénéralisée au prisme des disciplines et des épistémologies

Roundtable on Taboos and Advertising

Does the type of parody content affect the attitude toward the politician? A 2 moderated-mediation analysis

L’autodérision dans la publicité : rôles positifs de l’humilité de la marque et de l’humour perçu

Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?

L’impact du statut participant ou non-participant des consommateurs sur l’évaluation des stratégies d’empowerment

Compréhension des pratiques des consommateurs face à la cherté de la vie

Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously

Se digitaliser sans renier ses valeurs : Quelles stratégies marketing digital les marques de luxe déploient-elles pour relever ce défi ?

Diagnostic self-tests: a value proposition for healthcare system’s users?

Expressing one's opinions freely on politicians using parodies: Effect of the sources of political parodies (user- vs. media-generated parodies)

Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?

When does coopetition affect price unfairness perception? The roles of market structure and innovation

When is transparent packaging beneficial?

Empowerment in marketing: synthesis, critical review, and agenda for future research

A commentary on the treatment of taboo in consumption and marketing

The detrimental effect of cause-related marketing parodies

Does viral communication context increase the harmfulness of controversial taboo advertising?

When do advertising parodies hurt?

Home sweet messy home: managing symbolic pollution

Consumer perception of taboo in ads

Preliminary investigation of the communication effects of “taboo” themes in advertising

Taboo advertising: can humor help to attract attention and enhance recall?

Quelle cible pour les publicités taboues provocantes?

COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY?

Le tabou, un concept peu exploré en marketing

Faut-il concevoir le prospectus en fonction de la fidélité du client à l'enseigne ?

Portées et limites du lot virtuel : une étude exploratoire

Portées et limites du lot virtuel : une étude exploratoire

Format Effects in Volume Discounts to Consumers

Privacy perceptions in social network discussion groups : Exploring the impact of configuration settings

Business model du podcast radio

COOKIEPOCALYPSE: WHAT ARE THE MOST EFFECTIVE STRATEGIES FOR ADVERTISERS TO RESHAPE THE FUTURE OF ONLINE DISPLAY ADVERTISING?

Conversational commerce: do biased choices offered by voice assistants constrain its appropriation?

You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns

An exploration of effects of launching empowerment strategies by brands for participating customers

Recourir aux stratégies d’empowerment des consommateurs pour innover ? Oui… mais pour quel type de marque ?

Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts

The value of feedback and rewards within crowdsourcing platforms: Insights from professionals and communities’ members

Relaying to customer empowerment strategies to develop new products? Yes… But for what brand type?

A better understanding of customer empowerment campaigns effects' on brand equity metrics

What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?

Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies?

Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies

Empowerment in marketing: Synthesis, critical review, and agenda for future research

L'influence relative des éléments d'exécution d'un prospectus

L'influence relative des caractéristiques perçues du prospectus sur son efficacité pour le distributeur

L'interférence concurrentielle dans la communication par prospectus : une étude exploratoire

Taboos in advertising: conceptualisation, scale development and analysis of its communication effects

Consumer's perceptions and evaluations of virtual bundling

Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues» à caractère sexuel dans les sociétés musulmanes méditerranéennes

Perceptions et évaluations du lot virtuel par le consommateur

Marketing digital

Marketing

Analyse de données avec SPSS

Maxi-Fiches de Marketing

Le marketing : une fonction à l’épreuve des nouveaux défis

AIR FRANCE : Les outils de self-service au coeur de la stratégie digitale

CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace

CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace

CCI Paris-Île-De-France : créer ses buyers personas à partir de focus groups pour un parcours utilisateur efficace

Le marketing : une fonction à l’épreuve des nouveaux défis