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VIRGINIE DE BARNIER
Professor - Professeure agrégée des Universités
Associate Dean for International Relations – Chargée des RI
Dean - Directrice de l’IAE Nouvelle-Calédonie
Director - Directrice du Master MAE et du Bachelor of Tourism and Hospitality
IAE de Nouvelle-Calédonie (+687) 290 801
virginie.de_barnier@unc.nc
Université de la Nouvelle-Calédonie – BP R4 98851 Nouméa Cedex
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Documents
Identifiants chercheurs
- virginie-de-barnier
- 0000-0002-5596-2448
- IdRef : 088363910
Présentation
Virginie de Barnier is Professor of Marketing at the University of New-Caledonia (New Caledonia), Dean of the New Caledonia University Business School (IAE) and Director of the Master in Management. She is also the director of the Bachelor of Tourism and Hospitality taught in Vanuatu in collaboration with the University of Vanuatu. She has been recently appointed Associate Dean for International Relations for the University of New Caledonia.
Her research interest focuses on consumer psychology concerning ecological and sustainability matters, with her recent research field on sustainable tourism. With a remarkable decade-long tenure as a Marketing Executive at Havas Communication, a renowned advertising agency, she brings industry experience to her academic pursuits. She holds a Ph.D. in Marketing, an MBA from University of Wisconsin (USA) and a Master of Psychology. Moreover, her scholarly contributions encompass the authorship of three books and twelve book chapters, along with the publication of over 30 articles in academic ranked journals. She has demonstrated her commitment to nurturing academic talent by successfully supervising 16 doctoral students to completion and participating in 29 PhD defense committees. Presently, she continues to supervise three doctoral students.
Past Deanship: Aix-Marseille University Business School (IAE) - France
Past professorship: Aix-Marseille University Business School (IAE) – France and EDHEC Business School – France
Virginie de Barnier, virginie.de_barnier@unc.nc
IAE University of New Caledonia – BP R4 98851 Nouméa Cedex – New Caledonia
Virginie de Barnier, virginie.de_barnier@unc.nc
IAE University of New Caledonia – BP R4 98851 Nouméa Cedex – New Caledonia
Compétences
Psychologie du consommateur, marketing, communication, recherche, études qualitatives et quantitatives, marketing sensoriel
Publications
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A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and MexicoAdvances in Consumer Research, 2005, 6, pp.140-150
Article dans une revue
hal-01831905v1
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Impact des messages à caractère choquant sur la persuasion publicitaire : une étude interculturelleXXe Congrès de l'AFM, May 2004, Saint-Malo, 34 p
Communication dans un congrès
halshs-00078396v1
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A cross-cultural study of the persuasive effects of sexual and fear appealing messages : a comparison between France, Denmark, Thailand and MexicoAdvances in Consumer Research, May 2004, Séoul, South Korea. pp.140-150
Communication dans un congrès
halshs-00078395v1
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