Annie BANIKEMA-SOW
19
Documents
Publications
Publications
Rejuvenating cooperative governance: the case of an anarchist cooperative41st EGOS Colloquium. "Creativity that goes a long way", European Group for Organizational Studies (EGOS), Jul 2025, Athenes, Greece
Communication dans un congrès
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Sufficiency as a mode of collective anti-consumption: the case of an anarchist cooperativeICAR 2025 conference, International Centre for Anti-consumption Research (ICAR), Oct 2025, Montreal, Canada
Communication dans un congrès
hal-05325245
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Cultivating inclusion and harvesting exclusion? A case study of an anarchist food cooperativeEGOS 2023 : 39th EGOS Colloquium. "Organizing for the good life : between legacy and imagination", EGOS (European Group for Organization Studies), Jul 2023, Cagliari, Italy
Communication dans un congrès
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Inappropriate employee behavior: the effects on consumer attitudes towards the brand4ème Journée de Recherche sur le Marketing des Ressources Humaines, Association Française du Marketing (AFM), Nov 2023, Paris, France
Communication dans un congrès
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When Free-games aren’t free: micro-transactions in mobile gameANZMAC 2019 Conference (Australian & New Zealand Marketing Academy), Dec 2019, Wellington, New Zealand
Communication dans un congrès
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Causal or effectual? An exploratory study on women’s entrepreneurial behavior and decision-making logici-CoME 2018 : 2nd International Conference on Management and Entrepreneurship, Jul 2018, Yogyakarta, Indonesia
Communication dans un congrès
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Consumers' propensity to resist: the volitive dimension of consumer resistant behaviors15th AMS World Marketing Congress, Academy of Marketing Science, Jul 2011, Reims, France. pp.198, ⟨10.1007/978-3-319-50008-9_54⟩
Communication dans un congrès
hal-04316958
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Suffit-il d'être orienté client ? L'utilisation éthique des principes d'influence sociale dans la vente30ème Congrès de l'Association Française du Marketing (AFM), May 2014, Montpellier, France
Communication dans un congrès
hal-02956892
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Consumer Propensity to Resist (CPR): measurement and validationAdvances in Consumer Research, North American Conference, Association for Consumer Research, Oct 2012, Vancouver, Canada. pp.612-613
Communication dans un congrès
hal-04316956
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The volition to resist: exploring consumer resistance from an individual difference perspectiveEMAC 2011 : 40th Annual Conference of European Marketing Academy, European Marketing Academy (EMAC), May 2011, Ljlubljana, Slovenia
Communication dans un congrès
hal-04316959
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Tous égaux dans la résistance ? Le rôle des dispositions individuelles dans les comportements de résistance des consommateurs25e Congrès International de l’Association Française du Marketing, Association française de marketing, May 2009, Londres, Royaume-Uni
Communication dans un congrès
hal-04953026
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The meaning of money in digital game currenciesJashim Khan; Russell Belk. Digital currency and consumption: the meaning of money in an era of digital currency, Routledge, pp.143-164, 2025, Routledge studies in marketing, 978‑1‑032‑54461‑8. ⟨10.4324/9781003425021-7⟩
Chapitre d'ouvrage
hal-04880568
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Towards an understanding of motivations underlying the resistance of french consumersKirk Plangger. Thriving in a new world economy : proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference, Springer, pp.280-282, 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS), 978-3-319-24146-3. ⟨10.1007/978-3-319-24148-7_83⟩
Chapitre d'ouvrage
hal-04801535
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Quelles techniques de vente pour prendre les commandes à court terme et fidéliser à long terme ?2018
Article de blog scientifique
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