
DL
Danielle Lecointre-Erickson
Maître de conférences
15%
Libre accès
33
Documents
Affiliations actuelles
- Groupe de Recherche Angevin en Economie et Management (GRANEM)
- Université d'Angers (UA)
Identifiants chercheurs
Publications
1
1
1
1
1
1
23
9
8
5
Publications
An exploratory study of touchpoints shaping the phygital shopping experience in France: a thematic and sentiment analysis approach41ème Congrès international de l’Association Française du Marketing (AFM), IAE de Lille – University School of Management, Université de Lille; IÉSEG School of Management, Université catholique de Lille, May 2025, Lille, France
Communication dans un congrès
hal-05005943
v1
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Getting Phygital: Exploring The Perception Of Phygital Shopping Experiences In France Through Online ReviewsMarketing Management Association Spring Conference, Mar 2025, En ligne, United States
Communication dans un congrès
hal-04953672
v1
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The Impact Of Content Marketing Strategy On Sales: Case Study On The Launch Of An Oriental Restaurant In AlgeriaMarketing Management Association Spring Conference, Mar 2025, En ligne, United States
Communication dans un congrès
hal-04953924
v1
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Consumers’ environmental and societal perceptions during phygital experienceAmerican Phygital Association Summit, Feb 2025, Paris, France
Communication dans un congrès
hal-04750317
v1
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A case study on student perception of a Collaborative Online International Learning assignment between Irish and French institute-of-technology business studentsMarketing Management Association Fall Educators’ Conference, Sep 2023, Orlando (FL), United States
Communication dans un congrès
hal-04160336
v1
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Internationalisation for Student DevelopmentInternationalisation in Higher Education in Ireland; Conversations on the power of inclusion, South East Technological University, Mar 2023, Waterford, Ireland
Communication dans un congrès
hal-04006326
v1
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Effects of face-versus-score use in reviews on consumer responses: An eye-tracking approachInternational Society of Marketing Conference, Mar 2022, Chicago, United States
Communication dans un congrès
hal-03590951
v1
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Yes, I do mind: Mindfulness and shopping experience in a post-COVID worldInternational Society of Marketing Conference, Mar 2022, Chicago, United States
Communication dans un congrès
hal-03592431
v1
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How to Engage Higher Education Students in a Cross-Cultural Education EnvironmentBAM Management Knowledge and Education (MKE) Teaching Practice Conference, Jun 2022, Londres, United Kingdom
Communication dans un congrès
hal-03689900
v1
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Do window displays still have a place in retail shopping? A review and research agendaMMA Spring Virtual Conference, Mar 2021, Chicago, United States
Communication dans un congrès
hal-03129641
v1
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Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions10th International Conference on Business & Economic Development (ICBED), Jun 2021, Online, France
Communication dans un congrès
hal-03267514
v1
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Comment engager des étudiants de l’enseignement supérieur dans un environnement d’enseignement interculturel3ème Atelier de Recherche "Pédagogie Numérique en Economie-Gestion", Nov 2021, Paris, France
Communication dans un congrès
hal-03378589
v1
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Does model body shape affect ad effectiveness?20th International Marketing Trends Congress, Jan 2021, Venice, Italy
Communication dans un congrès
hal-03110549
v1
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Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-198th ICCMI International Conference on Contemporary Marketing Issues, Sep 2020, Virtual conference, United Kingdom
Communication dans un congrès
hal-03110509
v1
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L’hybridation d’une formation en économie-gestion au sein d’une université catholique : le cas d’un MBA2ème Atelier de Recherche « Pédagogie Numérique en Economie-Gestion », Nov 2020, Strasbourg, France
Communication dans un congrès
hal-03110710
v1
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The effects of window displays on behavioral intentions: a comparison of causal theoriesMMA Annual Spring Conference, Mar 2019, Chicago, United States
Communication dans un congrès
hal-02428677
v1
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The effects of window display construal on internal reactions and behavioral intentionsInternational Conference on Advances in Business, Management, and Law (ICAMBL), 2018, Dubaï, Émirats arabes unis
Communication dans un congrès
hal-02538934
v1
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Does crisis affect credit risk in developing countries? The case of Jordanian marketInternational Conference on Advances in Business, Management, and Law (ICAMBL)., 2018, Dubai, United Arab Emirates
Communication dans un congrès
hal-02538922
v1
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The influence of an interactive window display on anticipated shopping experience in an office of tourismTTRA Europe Chapter Conference, 2017, Angers, France
Communication dans un congrès
hal-02528850
v1
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The Influence of Store Window Displays on Emotional Responses and Anticipated Shopping ExperienceMMA Annual Spring Conference, 2017, Chicago, United States
Communication dans un congrès
hal-02528855
v1
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The influence of interactive storefront technology on affective responses and behavioral intentions15th Annual International Conference on Marketing, 2017, Athènes, Greece
Communication dans un congrès
hal-02538510
v1
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A critical analysis of the shopping experience concept in brick-and-mortar retailing45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway
Communication dans un congrès
hal-02530063
v1
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Une Analyse critique du concept de l'expérience de magasinage dans le point de vente physiqueJournée des Doctorants Granem, 2016, Angers, France
Communication dans un congrès
hal-02528866
v1
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Le Rôle de la vitrine dans l’expérience de magasinage : approche de la Service – Dominant LogicJournée des Doctorants Granem, 2015, Angers, France
Communication dans un congrès
hal-02528860
v1
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Store Windows : Their Role and Influence in Shopping ExperienceSéminaire Granem, 2014, Angers, France
Communication dans un congrès
hal-03364161
v1
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La Vitrine du magasin : son rôle et son influence dans l’expérience de magasinageJournée des Doctorants Granem, 2014, Angers, France
Communication dans un congrès
hal-03364187
v1
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La vitrine du magasin : son influence et son rôle dans l'expérience de magasinageGestion et management. Université d'Angers, 2018. Français. ⟨NNT : 2018ANGE0016⟩
Thèse
tel-04099795
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