Danielle Lecointre-Erickson
- Groupe de Recherche Angevin en Economie et Management (GRANEM)
- Université d'Angers (UA)
Publications
Publications
A Systematic review of pain points and customer experience disruptionMMA Spring Virtual Conference, Mar 2026, Online, United States |
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An exploratory study of touchpoints shaping the phygital shopping experience in France: a thematic and sentiment analysis approach41ème Congrès international de l’Association Française du Marketing (AFM), IAE de Lille – University School of Management, Université de Lille; IÉSEG School of Management, Université catholique de Lille, May 2025, Lille, France |
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Connaissances subjectives et intention d'achat de thé équitable : Une extension de la théorie du comportement planifié19e Journée du Marketing Agroalimentaire, Sep 2025, Montpellier, France |
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The Impact Of Content Marketing Strategy On Sales: Case Study On The Launch Of An Oriental Restaurant In AlgeriaMarketing Management Association Spring Conference, Mar 2025, En ligne, United States |
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Getting Phygital: Exploring The Perception Of Phygital Shopping Experiences In France Through Online ReviewsMarketing Management Association Spring Conference, Mar 2025, En ligne, United States |
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Consumers’ environmental and societal perceptions during phygital experienceAmerican Phygital Association Summit, Feb 2025, Paris, France |
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A case study on student perception of a Collaborative Online International Learning assignment between Irish and French institute-of-technology business studentsMarketing Management Association Fall Educators’ Conference, Sep 2023, Orlando (FL), United States |
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Internationalisation for Student DevelopmentInternationalisation in Higher Education in Ireland; Conversations on the power of inclusion, South East Technological University, Mar 2023, Waterford, Ireland |
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Effects of face-versus-score use in reviews on consumer responses: An eye-tracking approachInternational Society of Marketing Conference, Mar 2022, Chicago, United States |
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Yes, I do mind: Mindfulness and shopping experience in a post-COVID worldInternational Society of Marketing Conference, Mar 2022, Chicago, United States |
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How to Engage Higher Education Students in a Cross-Cultural Education EnvironmentBAM Management Knowledge and Education (MKE) Teaching Practice Conference, Jun 2022, Londres, United Kingdom |
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Do window displays still have a place in retail shopping? A review and research agendaMMA Spring Virtual Conference, Mar 2021, Chicago, United States |
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Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions10th International Conference on Business & Economic Development (ICBED), Jun 2021, Online, France |
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Comment engager des étudiants de l’enseignement supérieur dans un environnement d’enseignement interculturel3ème Atelier de Recherche "Pédagogie Numérique en Economie-Gestion", Nov 2021, Paris, France |
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Does model body shape affect ad effectiveness?20th International Marketing Trends Congress, Jan 2021, Venice, Italy |
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Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-198th ICCMI International Conference on Contemporary Marketing Issues, Sep 2020, Virtual conference, United Kingdom |
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L’hybridation d’une formation en économie-gestion au sein d’une université catholique : le cas d’un MBA2ème Atelier de Recherche « Pédagogie Numérique en Economie-Gestion », Nov 2020, Strasbourg, France |
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The effects of window displays on behavioral intentions: a comparison of causal theoriesMMA Annual Spring Conference, Mar 2019, Chicago, United States |
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The effects of window display construal on internal reactions and behavioral intentionsInternational Conference on Advances in Business, Management, and Law (ICAMBL), 2018, Dubaï, Émirats arabes unis |
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Does crisis affect credit risk in developing countries? The case of Jordanian marketInternational Conference on Advances in Business, Management, and Law (ICAMBL)., 2018, Dubai, United Arab Emirates |
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The influence of an interactive window display on anticipated shopping experience in an office of tourismTTRA Europe Chapter Conference, 2017, Angers, France |
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The Influence of Store Window Displays on Emotional Responses and Anticipated Shopping ExperienceMMA Annual Spring Conference, 2017, Chicago, United States |
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The influence of interactive storefront technology on affective responses and behavioral intentions15th Annual International Conference on Marketing, 2017, Athènes, Greece |
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A critical analysis of the shopping experience concept in brick-and-mortar retailing45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway |
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Une Analyse critique du concept de l'expérience de magasinage dans le point de vente physiqueJournée des Doctorants Granem, 2016, Angers, France |
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Le Rôle de la vitrine dans l’expérience de magasinage : approche de la Service – Dominant LogicJournée des Doctorants Granem, 2015, Angers, France |
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Store Windows : Their Role and Influence in Shopping ExperienceSéminaire Granem, 2014, Angers, France |
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La Vitrine du magasin : son rôle et son influence dans l’expérience de magasinageJournée des Doctorants Granem, 2014, Angers, France |
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La vitrine du magasin : son influence et son rôle dans l'expérience de magasinageGestion et management. Université d'Angers, 2018. Français. ⟨NNT : 2018ANGE0016⟩ |