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Why do consumers turn a deaf ear to calls for reducing home energy consumption?Revue de l'Organisation Responsable, 2020, 15 (2)
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Perceived design affordance of new products: Scale development and validationJournal of Business Research, 2020, 121, ⟨10.1016/j.jbusres.2020.08.010⟩
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L’affordance des innovations hybrides à travers l’œil du designerGestion 2000, 2019, 36 (4), ⟨10.3917/g2000.364.0051⟩
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How do consumers categorize new hybrid products?Psychology & Marketing, 2019, 36 (5), ⟨10.1002/mar.21189⟩
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From Hybridization to Modularity: The Affordance of Variable-Geometry Innovations Design2021 AMS Virtual Annual Conference, Jun 2021, Virtual, United States
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Consumer resistance to responsible energy behaviorPrésentation au 22ième AMS-World Marketing Congress - 2019 Academy of Marketing Science, Jul 2019, Edinbourg, United Kingdom
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Why do consumers turn a deaf ear to calls for reducing home energy consumption?Présentation aux premières Journées du Marketing et du Développement Durable, GIT AFM, Dec 2018, Troyes, France
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Resistance to Nomad and Hybrid Innovations: Designers and Consumers’ perspectives", Présentation au 7ième colloque Propedia, Territoires et mobilités (Technological and organizational nomadism, migrations, intelligence and territorial recompositions, Dec 2017, Paris, France
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Does new product combinations affordance make their categorization easy for us?Présentation au 19ième AMS-World Marketing Congress - 2016 Academy of Marketing Science, Jul 2016, Paris, France
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The Affordance of new connected hybrid products and their categorization by consumersPrésentation au 14ième colloque du Marketing Digital, Université Panthéon-Sorbonne, Sep 2015, Paris, France
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Catégorisation des nouveaux produits hybrides par les consommateurs : éclairage par la théorie de l’affordance12ème séminaire M@rsouin, May 2014, Rennes - Le Bono, France
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Evaluation and categorization of new hybrid products. An application to electronic devicesEMAC 2012 : 41st Annual Conference of European Marketing Academy, May 2012, Lisbonne, Portugal
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La fidélité à une destination touristique à travers l’hésitation et la recherche de variété du touristePrésentation au 26ième Congrès International de l’Association Française de Marketing (AFM), session Poster., May 2010, Le Mans-Angers, France
Conference papers
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Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing CongressPatricia Rossi. ISBN: 9783319473314, Springer, 2017, Marketing at the Confluence Between Entertainment and Analytics, ⟨10.1007/978-3-319-47331-4⟩
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Discussing Make, buy, allay innovation decision: New insights2020
Other reports
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Catégorisation et adoption des nouveaux produits hybrides communicants2011
Other reports
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