Estelle Pellegrin-Boucher
Publications
Publications
« Management empathique : apports et limites. Une étude exploratoire dans le secteur médico-social », Conférence AIMS, Lille, juin 2025AIMS, AIMS, Jun 2025, Lille, France |
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Construire un business model ouvert aux concurrents : Une étude de cas dans le secteur de l’architectureConférence de l'AIMS, AIMS, Jun 2024, Montréal, Canada |
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Décideur humain et intelligence artificielle forte dans le processus de prise de décision organisationnel : quelle complémentarité ?17ème journée Humanisme et Gestion, « Intelligence artificielle : risques, opportunités et éthique », Mar 2021, Paris, France |
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Managing call for tenders through coopetition: an innovative strategy for architecture companiesEURAM Thematic Conference 2015 : 'Management Innovation: New borders for a New Concept', Jul 2015, Montpellier, France |
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Drivers and forms of coopetition strategy in a B to B market3th International Conference on Social Science and Management - ICSSAM 2015, May 2015, Kyoto, Japan |
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Coopetition in sales and commercial coopetition: When the coopetition in the sales contest is a source of performance3th International Conference on Social Science and Management - ICSSAM 2015, May 2015, Kyoto, Japan |
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Cooperation in Business Administration : What about Trust ?The Global Business, Mis, Economics and Finance Research Conference, Jul 2014, Tokyo, Japan |
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The interaction between coopetitive strategies and informal control in cooperative banks: an hybrid governance14th European Academy of Management Conference - EURAM 2014, Jun 2014, Valence, Spain |
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Coopétition et stratégies de marques en B to B ; Le cas de co-branding entre concurrents dans Les Services et des logiciels informatiques30ème Congrès de l’Association Française du Marketing - AFM 2014, May 2014, Montpellier, France |
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Coopetition in project marketing : critical factors and dynamics6th Workshop on Coopetition Strategy, May 2014, Umea, Sweden |
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How banks manage coopetitive relationships through formal and informal control. The case of French Cooperative BanksConference on Performance Measurement and Management Control, Sep 2013, Barcelona, Spain |
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Interpersonal relationships and Failure cooperation between SMEs.RENT XXIII (Research in Entrepreneurship and Small Business), Nov 2009, Budapest, Hungary |
Business Model Innovation in Creative and Cultural IndustriesRoutledge, 2025 |
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« Innovation within the cultural and creative industries », WILEY Editions, LondonWILEY editions, 2020 |
Chapter 9: Building an open business model between competitors, A case study from the architecture industryBusiness Model Innovation in Creative and Cultural Industries, Routledge, 2025 |
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Is it odd to leverage data analytics in SMEs? A study on marketing and innovation practicesWine management and marketing: understanding the challenges and new opportunities for the wine industry, 2, Wiley Editions, 2024, Agriculture, food science and nutrition series, 9781786308740 |
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Serait-il étonnant d’exploiter le Big Data dans les PME ? Une étude sur les usages en marketing et en innovationManagement et marketing du vin 2 : comprendre les enjeux et les nouvelles opportunités pour la filière vigne et vin, 2, ISTE editions, pp.42-58, 2023, Collection agriculture, science des aliments et nutrition, 9781784059569 |
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“Innovation and coopetition within architecture agencies”, in Innovation within cultural and creative industries, Wiley editions, London.Wiley editions, 2020 |
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Le Patient anglaisJulien Granata; Pierre Marquès. Coopetition s'allier à ses concurrents pour gagner, Pearson, 2014, 978-2-7440-6618-4 |
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Interpersonal relationships and failure of cooperation between SMEs.Current Research on Entrepreneurship and SME Management, pp 49-68, 2010 |