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Guillaume Bodet

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Publications

The role of social and environmental sustainability on sportswear’s purchasing among European consumers

Michael Fuchs , Guillaume Bodet , Gregor Hovemann
International Journal of Sports Marketing and Sponsorship, 2024, ⟨10.1108/IJSMS-06-2023-0116⟩
Journal articles hal-04580487v1

Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives

Qian Wang , Stéphan Fuchs , Guillaume Bodet
International Journal of Sports Marketing and Sponsorship, 2024, ⟨10.1108/IJSMS-04-2023-0065⟩
Journal articles hal-04580492v1

Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture

Asieh Ghorbanian Rajabi , Guillaume Martinent , Sergey Altukhov , Guillaume Bodet
Journal of International Consumer Marketing, 2023, 35 (2), pp.234-255. ⟨10.1080/08961530.2022.2070901⟩
Journal articles hal-03870510v1
Image document

Un cadre conceptuel pour la gestion de la performance des organisations sportives (SOPEM) : une application à la Fédération Française de la Randonnée Pédestre

Stéphane Champely , Brice Lefèvre , Guillaume Routier , Guillaume Bodet
Management & Organisations du Sport, 2023, 5, pp.1-35. ⟨10.46298/mos-2023-10435⟩
Journal articles hal-03877815v3

Les représentations sociales d’adolescentes lyonnaises sur la pratique du football par les femmes et par les hommes

Cassandre Rivrais , Virginie Nicaise , Cécile Ottogalli-Mazzacavallo , Guillaume Bodet
Loisir et Société / Society and Leisure, 2023, 46 (2), pp.262-277. ⟨10.1080/07053436.2023.2216581⟩
Journal articles hal-04162940v1

Activités physiques et sportives en télétravail : résultats d'enquête

Sabine Chavinier-Rela , Julien Pierre , Yan Dalla Pria , Eva Moffat , Guillaume Bodet
Jurisport : La revue juridique et économique du sport, 2022, 230, pp.42--45
Journal articles hal-04111969v1

Pratique sportive - Activités physiques et sportives en télétravail: résultats d'enquête

Sabine Chavinier-Rela , Julien Pierre , Yan Dalla Pria , Éva Moffat , Guillaume Bodet
Jurisport : La revue juridique et économique du sport, 2022
Journal articles hal-03870554v1

Football et femmes en France : une longue route (encore) semée d’embûches…

Cécile Ottogalli-Mazzacavallo , Virginie Nicaise , Guillaume Bodet
STAPS : Revue internationale des sciences du sport et de l'éducation physique, 2021, n° 131 (1), pp.5-11. ⟨10.3917/sta.131.0005⟩
Journal articles hal-03256943v1

Sport and physical activity participation in the workplace: the role of employees' self-perception

Yann Baup , Bénédicte Vignal , Guillaume Bodet
International Journal of Workplace Health Management, 2021, 15 (1), pp.54-69. ⟨10.1108/IJWHM-03-2021-0055⟩
Journal articles hal-03474217v1

A multidimensional conceptualization of the sponsor-sponsee fit in sport

Asieh Ghorbanian , Mahdi Talebpour , Guillaume Martinent , Guillaume Bodet , Azar Kafashpor
Managing Sport and Leisure, 2020
Journal articles hal-03116646v1

Sport brands’ attraction factors and international fans

Guillaume Bodet , Hui Geng , Nicolas Chanavat , Chengcheng Wang
Sport, Business and Management: An International Journal, 2020
Journal articles hal-03116636v1

Fit comparison between sponsors in Iran national volleyball team

Asieh Ghorbanian , Madhi Talebpour , Guillaume Martinent , Guillaume Bodet , Azar Kafashpor
Applied Research in Sport Management, 2019, 2 (2 (30)), pp.77-87
Journal articles hal-03116663v1

Exploring the domestic relationship between mega-events and destination image: The image impact of hosting the 2012 Olympic Games for the city of London

James Andrew Kenyon , Guillaume Bodet
Sport Management Review, 2018, 21 (3), pp.232-249. ⟨10.1016/j.smr.2017.07.001⟩
Journal articles hal-02328513v1

Sport governing bodies' influence on non-transactional fan behaviours

Paul Huiszoon , Guillaume Martinent , Guillaume Bodet
Managing Sport and Leisure, 2018, 23, pp.123-138. ⟨10.1080/23750472.2018.1502623⟩
Journal articles hal-02328425v1

Brand consistency and coherency at the London 2012 Olympic Games

James Andrew Kenyon , Argyro Elisavet Manoli , Guillaume Bodet
Journal of Strategic Marketing, 2018, 26 (1), pp.6-18. ⟨10.1080/0965254X.2017.1293139⟩
Journal articles hal-02328506v1

Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships

Guillaume Bodet , James A. Kenyon , Alain Ferrand
Journal of Consumer Culture, 2018, 18 (2), pp.317-335. ⟨10.1177/1469540517747092⟩
Journal articles hal-02325113v1

Hotel Attributes and Consumer Satisfaction: A Cross-Country and Cross-Hotel Study

Guillaume Bodet , Valery Anaba , Patrick Bouchet
Journal of Travel & Tourism Marketing, 2017, 34 (1), pp.52-69. ⟨10.1080/10548408.2015.1130109⟩
Journal articles hal-02331681v1

La thématisation de l"hôtel New York de Disneyland Paris à l"épreuve de la satisfaction de la clientèle

Guillaume Bodet , Valéry Anaba-Ebanda , Patrick Bouchet
Teoros. Revue de recherche en tourisme, 2016, 35 (1)
Journal articles hal-02329244v1

Olympic sport and physical activity promotion: the rise and fall of the London 2012 pre-event mass participation "legacy"

Paul Bretherton , Joe Piggin , Guillaume Bodet
International Journal of Sport Policy and Politics, 2016, 8 (4), pp.609-624. ⟨10.1080/19406940.2016.1229686⟩
Journal articles hal-02329252v1

L'écotourisme à l'épreuve du divertissement sensoriel : Le cas des hébergements atypiques

Valéry Anaba , Guillaume Bodet , Patrick Bouchet
RIMHE : Revue Interdisciplinaire Management, Homme(s) & Entreprise, 2014, 10 (1), pp.58-83. ⟨10.3917/rimhe.010.0058⟩
Journal articles hal-02336771v1

Experiential marketing in sport spectatorship services: a customer perspective

Nicolas Chanavat , Guillaume Bodet
European Sport Management Quarterly, 2014, 14 (4), pp.323-344. ⟨10.1080/16184742.2014.926379⟩
Journal articles hal-02336764v1

International place branding through sporting events: a British perspective of the 2008 Beijing Olympics

Guillaume Bodet , Marie-Françoise Lacassagne
European Sport Management Quarterly, 2012, 12 (4), pp.357-374. ⟨10.1080/16184742.2012.693114⟩
Journal articles hal-02337454v1

Loyalty in Sport Participation Services: An Examination of the Mediating Role of Psychological Commitment

Guillaume Bodet
Journal of Sport Management, 2012, 26 (1), pp.30-42. ⟨10.1123/jsm.26.1.30⟩
Journal articles hal-02337522v1

Casual spectators and die-hard fans’ reactions to their team defeat: A look at the role of territorial identification in elite French rugby

Iouri Bernache-Assollant , Raphaël Laurin , Guillaume Bodet
International Journal of Psychological Research, 2012, 5 (1), pp.122-132
Journal articles hal-02337206v1

Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification

Guillaume Bodet , Iouri Bernache-Assollant
Psychology and Marketing, 2011, 28 (8), pp.781-802. ⟨10.1002/mar.20412⟩
Journal articles hal-02337720v1

Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale

Patrick Bouchet , Guillaume Bodet , Iouri Bernache-Assollant , Faycel Kada
Sport Management Review, 2011, 14 (1), pp.42-53. ⟨10.1016/j.smr.2010.02.001⟩
Journal articles hal-02337870v1

Customer loyalty in sport services: The impact of customer satisfaction and team identification

Guillaume Bodet , I. Bernache-Assollant
Psychology & Marketing, 2011, pp.Sous Presse
Journal articles hal-00572477v1

Refining the relationship between ingroup identification and identity management strategies in the sport context: The moderating role of gender and the mediating role of negative mood

I. Bernache-Assollant , Raphaël Laurin , Patrick Bouchet , Marie-Françoise Lacassagne , Guillaume Bodet
Group Processes and Intergroup Relations, 2010, 13 (5), pp.639-652. ⟨10.1177/1368430210369680⟩
Journal articles hal-00572473v1

Segmenting sport spectators : construction and preliminary validation of the sport Event Expérience Search (SEES) scale

Patrick Bouchet , Guillaume Bodet , I. Bernache-Assollant , F. Kada
Sport Management Review, 2010, 66, pp.In Press
Journal articles hal-00572501v1

Building global football brand equity: Lessons from the Chinese market

Guillaume Bodet , Nicolas Chanavat
Asia Pacific Journal of Marketing and Logistics, 2010, 22 (1), pp.55-66. ⟨10.1108/13555851011013155⟩
Journal articles hal-02344394v1

'Give me a stadium and I will fill it' An analysis of the marketing management of Stade Français Paris rugby club

Guillaume Bodet
International Journal of Sports Marketing and Sponsorship, 2009, 10 (3), pp.55-65. ⟨10.1108/IJSMS-10-03-2009-B007⟩
Journal articles hal-02344841v1

Brand social representations: strategic perspectives for a fitness club

Guillaume Bodet , Bernard Meurgey , Marie Francoise Lacassagne
International Journal of Sport Management and Marketing, 2009, 5 (4), pp.369. ⟨10.1504/IJSMM.2009.023366⟩
Journal articles hal-02344831v1

Brand Social Representations: Strategie perspectives for a fitness club

Guillaume Bodet , Bernard Meurgey , Marie-Françoise Lacassagne
Recherches en communication, 2009, 4 (5), pp.369-383
Journal articles hal-00570404v1

An investigation of the influence of consumer value on service elements’ contributions to satisfaction

Guillaume Bodet
Journal of Targeting, Measurement and Analysis for Marketing, 2009, 17 (3), pp.205-228. ⟨10.1057/jt.2009.15⟩
Journal articles hal-02344815v1

Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators

Guillaume Bodet , Iouri Bernache Assollant
International Journal of Sport Management and Marketing, 2009, 5 (1/2), pp.15. ⟨10.1504/IJSMM.2009.021748⟩
Journal articles hal-02344839v1

Do fans care about hot dogs ? A satisfaction analysis of French ice hockey spectators

Guillaume Bodet , I. Bernache-Assolant
International Journal of Sport Management and Marketing, 2009, 5 (1/2), pp.5-35
Journal articles hal-00570402v1

Internationalisation and sport branding strategy: a French perception of the Big Four brands

Nicolas Chanavat , Guillaume Bodet
Qualitative Market Research: An International Journal, 2009, 12 (4), pp.460-481. ⟨10.1108/13522750910993356⟩
Journal articles hal-02344843v1

Sport Participation and Consumption and Post-Modern Society: From Apollo to Dionysus?

Guillaume Bodet
Loisir et Société / Society and Leisure, 2009, 32 (2), pp.223-241. ⟨10.1080/07053436.2009.10707791⟩
Journal articles hal-02345212v1

Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships

Guillaume Bodet
Journal of retailing and consumer services, 2008, 15 (3), pp.156-162. ⟨10.1016/j.jretconser.2007.11.004⟩
Journal articles hal-02345324v1

Une analyse de la relation satisfaction-fidélité et de ses effets modérateurs dans les services sportifs. L'exemple des pratiques de forme

Guillaume Bodet
Revue Européenne de Management du sport, 2008, 23, pp.25-38
Journal articles hal-02345477v1

Investigating Customer Satisfaction in a Health Club Context by an Application of the Tetraclasse Model

Guillaume Bodet
European Sport Management Quarterly, 2006, 6 (2), pp.149-165. ⟨10.1080/16184740600954148⟩
Journal articles hal-02345921v1

Comprendre la satisfaction dans le contexte des services sportifs associatifs (SSA) : une analyse à partir du modèle tétraclasse

Guillaume Bodet , Bernard Meurgey
Revue Européenne de Management du sport, 2005, 14, pp.19-34
Journal articles halshs-00112555v1

Offres de services sportifs associatifs et satisfaction: une étude exploratoire

Guillaume Bodet , Bernard Meurgey
Revue Européenne de Management du sport, 2002, 8, pp.207-236
Journal articles hal-02351720v1

The Olympics and Paralympics: Global brands under threat?

Guillaume Bodet
China-Europe Civilizations Forum: Mutual Learning among Diverse Civilizations and Global Civilization Development, Kedge & Renmin University of China, Sep 2023, Paris, France
Conference papers hal-04214312v1

La marchandisation de l’escalade en salle en France. Entre changement et continuité des styles de grimpe ?

Léopold Payan , Eric Boutroy , Guillaume Bodet , Stéphane Champely
Penser le changement. La sociologie face aux « innovations » sportives, Société de Sociologie du Sport de Langue Française, Jun 2023, Lyon, France
Conference papers halshs-04209653v1

Commercial Dynamics and the transformation of climbing activities: An analysis of indoor climbers in France

Léopold Payan , Guillaume Bodet , Eric Boutroy , Stéphane Champely
Forward thinking in Sport Management Strengthening Inclusivity, Accessibility and Sustainability in Sport, 31st Conference of the European Association for Sport Management, Sep 2023, Belfast, United Kingdom
Conference papers hal-04209405v1

Le manager : chainon manquant des APS au travail ?

Yann Baup , Bénédicte Vignal , Guillaume Bodet
20ème Congrès International de l'ACAPS : Les environnements de l'activité physique et sportive, Association des chercheurs en activités physiques et sportives (ACAPS), Oct 2023, Reims, France
Conference papers hal-04313913v1

Fandom, Team Loyalty, and the Extended Self: A Study of Football Fans in Brazil and France

Paula Sirimarco , Angela da Rocha , Jorge Brantes Ferreira , Guillaume Bodet
Forward thinking in Sport Management Strengthening Inclusivity, Accessibility and Sustainability in Sport, 31st Conference of the European Association for Sport Management, Sep 2023, Belfast (Northern Ireland), United Kingdom
Conference papers hal-04209408v1

Commercial Dynamics and the Transformation of Climbing Activities: A analysis of Indoor Climbers in France.

Léopold Payan , Guillaume Bodet , Eric Boutroy , Stéphane Champely
EASM BELFAST 2023 CONFERENCE - 31st European Association for Sport Management Conference, European Association for Sport Management, Sep 2023, Belfast, Ireland
Conference papers halshs-04209665v1

L’engagement dans une carrière de footballeuse à haut-niveau : analyse comparée entre le Canada et la France

Cassandre Rivrais , Cécile Ottogalli-Mazzacavallo , Guillaume Bodet
Les Enjeux des Jeux : Congrès International, Dec 2022, Montpellier, France
Conference papers hal-03960428v1

Ce que les politiques publiques territoriales font (ou pas) pour le sport des femmes : étude de cas autour de l’organisation de la 8ème coupe du monde féminine de football, FIFA France 2019

Cécile Ottogalli , Aurélie Épron , Virginie Nicaise , Guillaume Bodet
Les Enjeux des Jeux : Congrès International, Dec 2022, Montpellier & Narbonne, France
Conference papers hal-03960435v1

Entreprendre une enquête collective sur les activités physiques et sportives en situation de télétravail : méthode et enjeux

Yan Dalla Pria , Julien Pierre , Guillaume Bodet , Sabine Chavinier-rela , Eva Moffat
2e congrès de la Société Savante de Management du Sport (S2MS), Jul 2022, Corte, France
Conference papers hal-04161576v1

A turning point? Evaluating the impact of the 2019 FIFA Women World Cup in France on sports' clubs in host cities

Guillaume Bodet , Cécile Ottogalli-Mazzacavallo , Aurélie Épron , Virginie Nicaise
19ème Congrès de l'ACAPS, Oct 2021, Montpellier, France
Conference papers hal-03410159v1

Les activités physiques et sportives en entreprise : rôles et positionnement des managers de proximité.

Yann Baup , Bénédicte Vignal , Guillaume Bodet
1er Congrès de la S2MS : Regards croisés sur les nouvelles organisations et modes de gestion du sport, Société Savante de Management du Sport (S2MS), Dec 2020, Valenciennes, France
Conference papers hal-04429175v1

Spectator Loyalty Towards Sports Teams and the Role of Sport Governing Bodies

Paul Huiszoon , Guillaume Martinent , Guillaume Bodet
EASM Annual Conference, Sep 2019, Séville, Spain
Conference papers hal-02415388v1

Freins et Leviers des Activités Physiques et Sportives en Entreprise

Yann Baup , Bénédicte Vignal , Guillaume Bodet
18ème Congrès International de l'ACAPS : Sport santé, Association des chercheurs en activités physiques et sportives (ACAPS), Oct 2019, Paris, France
Conference papers hal-04429297v1

Sport and Physical Activity Participation in Workplace

Yann Baup , Bénédicte Vignal , Guillaume Bodet
The 27th European Sport Management Conference : Connecting Sport Practice & Science, European association for sport management (EASM), Sep 2019, Seville (Spain), Spain
Conference papers hal-04429253v1

Le sponsoring paralympique : quelles sont les motivations des sponsors à soutenir le mouvement paralympique international ?

Stephan Fuchs , G. Dagenais , Guillaume Bodet
Colloque Management du Sport, Jun 2018, Rennes, France
Conference papers hal-02417943v1

Nature and evolution of Paralympic sponsors' motives

G. Dagenais , Guillaume Bodet , Stephan Fuchs
26th EASM conference, Sep 2018, Malmö, Sweden
Conference papers hal-02417942v1

Analyse sociodémographique des pratiquants du hockey sur glace. Quelles opportunités pour le développement de la pratique en France ?

Guillaume Routier , Guillaume Bodet , Alan Gaudefroy
4ème Colloque Management du Sport, Jun 2018, Rennes, France
Conference papers hal-02417938v1

Alcohol, Sport and 'Marketing' : A systematic review

Guillaume Routier , Alexandre Gauthier-Maltais , Guillaume Bodet
25th Conference of the European Association for Sport Management, Sep 2017, Bern, Switzerland
Conference papers hal-02419756v1

Extension et validation de la Sporting Event Experience Search scale

Guillaume Bodet , Iouri Bernache-Assollant , Patrick Bouchet
17ème Congrès de l’ACAPS, Oct 2017, Université de Bourgogne, Dijon, France
Conference papers hal-02419755v1

The currents trends of leisure sports in France

Guillaume Bodet
1st Forum of the World Leisure Sports Association, Apr 2017, Macau, China
Conference papers hal-02419766v1

Who are they? A focus on the French ice-hockey participants' profile

Guillaume Bodet , Alan Gaudefroy , Guillaume Routier
2nd World Hockey Forum, Dec 2017, Moscow, Russia
Conference papers hal-02419754v1

Un ménage à trois : sport teams, sport governing bodies and fan engagement behaviours

Paul Huiszoon , Guillaume Martinent , Guillaume Bodet
Colloque de Management du Sport, Jun 2017, Université Lyon 1, Lyon, France
Conference papers hal-02419765v1

Customer engagement in sports: developing a fan-relationship-management-framework

Paul Huiszoon , Guillaume Martinent , Guillaume Bodet
Academy of Marketing Science 19th World Marketing Congress, Jul 2016, Paris, France
Conference papers hal-02421982v1

Event brand consistency at the London 2012 Summer Olympic Games

J. Kenyon , E. Argyro Manoli , Guillaume Bodet
International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece
Conference papers hal-02421998v1

The image impact of second-order mega events: a case-study of the 2014 Commonwealth Games

J. Kenyon , C. Mackay , Guillaume Bodet
24th Conference of the European Association for Sport Management, Memories and Identities in Sport Management in Europe, Sep 2016, Warsaw, Poland
Conference papers hal-02421971v1

Alcohol brands communication strategies and sport: A French perspective

Guillaume Bodet , Stéphan Fuchs
The 23rd Conference of the European Association for Sport Management, Sport Management in the Digital Age, Sep 2015, Dublin, Ireland
Conference papers hal-02896447v1

A socio-technical analysis of innovation in the outdoor sporting goods market: the case of the R-light shoe

Eric Boutroy , Guillaume Bodet
European Association for Sport Management conference (EASM), Sep 2015, Dublin, Ireland
Conference papers hal-02895326v1

The diversity of sport/football spectators and the experientialisation of games

Guillaume Bodet
Professional Football Shanghai International Forum, Institute of Sport Industry Development, May 2015, Shanghai, China
Conference papers hal-02896245v1

Corporate social responsibility and health promotion at the London 2012 Olympic Games

Paul Bretherton , Joe Piggin , Guillaume Bodet
World Congress of Sociology of Sport, International Sociology of Sport Association (ISSA), Jun 2015, Paris, France
Conference papers hal-02896045v1

Understanding fans’ relationships with national football associations: a trans-European perspective

Guillaume Bodet
Journées internationales du Management du Sport, du Tourisme Sportif et des Loisirs actifs, May 2015, Dijon, France
Conference papers hal-02896234v1

Marques d’alcool, communication et sport : quelles stratégies en France?

Stéphan Fuchs , Guillaume Bodet
Journées internationales de management du Sport, du tourisme sportif et des loisirs actifs, May 2015, Dijon, France
Conference papers hal-02896369v1

Football sponsorship in less mature markets: “Glocalization” processes and cultural nuances

Mary Charalambous-Papamiltiades , Ian Henry , Guillaume Bodet
European Association for Sport Management conference (EASM), Sep 2015, Dublin, Ireland
Conference papers hal-02895313v1

Innovation et co-création dans le sport outdoor : la chaussure R-light 001 de Raidlight

Eric Boutroy , Guillaume Bodet
Journées internationales du Management du Sport, du Tourisme Sportif et des Loisirs actifs, May 2015, Dijon, France
Conference papers hal-02896231v1

Transnational fanship and territorial identification: When two football brands divide a country

Faycel Kada , Guillaume Bodet , Patrick Bouchet
20th SMAANZ conference, Nov 2014, Melbourne, Australia
Conference papers hal-02938001v1

Marketization of football fan relationships in Europe: appetence, indifference or resistance?

Guillaume Bodet , James Kenyon , Alain Ferrand
20th Conference of the Sport Management Association of Australia and New Zeeland, Sport Management Association of Australia and New Zeeland, Nov 2014, Melbourne, Australia
Conference papers hal-02926327v1

Football fan relationships with their national associations: a trans-European perspective

Guillaume Bodet , James Kenyon , Alain Ferrand
Whose Game is it? Supporters and football governance, FREE Project (Football Research in an Enlarged Europe), Oct 2014, Loughborough, France
Conference papers hal-02926317v1

A pre/post analysis of the domestic image impact of the 2012 summer Olympic Games for the city of London

James A. Kenyon , Guillaume Bodet
The 22nd Conference of the European Association for Sport Management, Sep 2014, Coventry, United Kingdom
Conference papers hal-02938022v1

The global brand and its future

Guillaume Bodet
2nd Sports Industry Conference, Korea Sports Promotion Foundation; Korea Institute of Sport Science, Oct 2014, Séoul, South Korea
Conference papers hal-02926308v1

An evaluation of the domestic pre-event social representations of the Glasgow 2014 Commonwealth Games

James Andrew Kenyon , Clare E. Mackay , Guillaume Bodet
“Sport, Festivity and Digital Cultures”. Summer Conference of the Leisure Studies Association 2014, Leisure Studies Association, Jul 2014, Glasgow, United Kingdom
Conference papers hal-02938711v1

Segmenting NBA’s Chinese viewers based on their searched experiences

Guillaume Bodet , I. Bernache-Assollant , P. Bouchet
18th Congress of the European Association for Sport Management, Bridging Sport Management Across Europe, Sep 2010, Prague, Czech Republic
Conference papers hal-02965301v1
Image document

Les sports collectifs

Brice Lefèvre , Guillaume Bodet
Brice Lefèvre; Valérie Raffin. Les pratiques physiques et sportives en France, INJEP, pp.23-34, 2023, 978-2-11-167972-6
Book sections hal-04171968v1
Image document

Gymnastique, fitness et wellness

Guillaume Routier , Bénédicte Vignal , Guillaume Bodet
Brice Lefèvre; Valérie Raffin. Les pratiques physiques et sportives en France, INJEP, pp.89-102, 2023, 978-2-11-167972-6
Book sections hal-04047018v1

La valeur perçue dans le secteur du sport : pour une approche distincte du spectacle sportif et de la pratique sportive

Guillaume Bodet
Arnaud Rivière; Rémi Mencarelli. La valeur perçue en marketing – Perspectives théoriques et enjeux managériaux, 2020
Book sections hal-03116692v1

Ethics within sponsorship

Nicolas Chanavat , Guillaume Bodet
Lynne Eagle; Stephan Dahl; Patrick De Pelsmacker; Charles R. Taylor. SAGE Handbook of Marketing Ethics, 2020
Book sections hal-03116679v1

Alcohol and Sport in France: An Unsettled Field

Guillaume Bodet , Guillaume Routier , Stephan Fuchs
Sarah Gee. Sport, Alcohol, and Social Enquiry. A global cocktail, Emerald Publishing Limited, 2020
Book sections hal-03545037v1

Fitness in France: A Mature Sector Looking for Growing Markets and Segments

Guillaume Routier , Bénédicte Vignal , Guillaume Bodet
Jeroen Scheerder; Hanna Vehmas; Kobe Helsen. The Rise and Size of the Fitness Industry in Europe, Springer International Publishing, 2020, 978-3-030-53347-2. ⟨10.1007/978-3-030-53348-9⟩
Book sections hal-03040736v1

Team sports brand management

Guillaume Bodet , Benoit Séguin
Stefan Walzel; Verena Römisch. Handbook of Team Sport Management, 2020
Book sections hal-03116669v1

Activation of Olympic and Paralympic Sponsorship

Stephan Fuchs , Guillaume Bodet
Dikaia Chatziefstathiou; Borja García; Benoit Séguin. Routledge Handbook of the Olympic and Paralympic Games, 2020
Book sections hal-03116684v1

Sport in Western Europe

Brice Lefèvre , Guillaume Routier , Guillaume Bodet
Eric W. Macintosh; Gonzalo A. Bravo; Ming Li. International Sport Management, Second Edition, Human Kinetics, pp.61-79, 2019
Book sections hal-02091326v1

Who are they? A focus on French ice-hockey participants’ profile

Alan Gaudefroy , Guillaume Routier , Guillaume Bodet
Sergey Altukhov; John Nauright. Strategies of ice hockey development in the global world, World Hockey Forum, 2018
Book sections hal-03912439v1

Supporter Engagement through Social Media: A case study of Liverpool Football Club

J. Kenyon , Guillaume Bodet
Nicolas Chanavat; Michel Desbordes; Nicolas Lorgnier. Routledge Handbook of Football Marketing, Routledge, 2017, Routledge International Handbooks
Book sections hal-02359607v1

The development of a fan-relationship-management-framework

Paul Huiszoon , Guillaume Martinent , Guillaume Bodet
Marketing at the confluence between entertainment and analytics, Springer International Publishing, pp.841-845, 2017
Book sections hal-02359587v1

La proximité des usagers: Innovation et co-création dans le secteur du trail

Eric Boutroy , Guillaume Bodet
Bénédicte Vignal; Eric Boutroy; Véronique Reynier. Une montagne d'innovations, Presses Universitaires de Grenoble, 2017
Book sections hal-02359605v1

Constraints and opportunities for establishing ice hockey as a major professional sport in France

Guillaume Bodet
Altukhov, S. and Nauright, John. Strategies of ice hockey development in the global world, World Hockey Forum, 2017
Book sections hal-02359597v1

Sponsorship in sport

Nicolas Chanavat , Guillaume Bodet
Byers, T. Contemporary Issues in Sport Management: An Critical Introduction, Sage Publications, 2016
Book sections hal-02359194v1

Islam, Sport and Marketing or sport marketing in Muslim cultures

Guillaume Bodet , Mahfoud Amara
Testa, A. and Amara, Mahfoud. Sport, in Islam and in Muslim Communities, Routeledge, 2016
Book sections hal-02359192v1

Experiential marketing and sporting events

Guillaume Bodet
Chadwick, Simon and Desbordes, Michel. Routledge Handbook of Sports Marketing, Routledge, 2016
Book sections hal-02359185v1

L’engagement des supporters au travers des médias sociaux : le cas du Liverpool Football Club

James A. Kenyon , Guillaume Bodet
Nicolas Chanavat; Michel Desbordes. Marketing du Football, Economica, 2015
Book sections hal-02358769v1

The Spectator’s perspective

Guillaume Bodet
M. Parent; J. L. Chappelet. Routledge Handbook of Sports Event Management, Routledge, 2015, Routledge International Handbooks
Book sections hal-02358739v1

The sponsor's perspective

Benoit Séguin , Guillaume Bodet
Milena Parent; Jean-Loup Chappelet. Routledge Handbook of Sports Event Management, Routledge, 2015
Book sections hal-02358812v1

Sport spectators’ segmentation

Guillaume Bodet , Iouri Bernache-Assollant
Leigh Robinson; Guillaume Bodet; Paul Downward; Packianathan Chelladurai. Routledge Handbook of Sport Management, Routledge, 2012
Book sections hal-02354187v1

Consumer loyalty in sport participation services

Guillaume Bodet
Leigh Robinson; Guillaume Bodet; Paul Downward; Packianathan Chelladurai. Routledge Handbook of Sport Management, Routeledge, 2012
Book sections hal-02354168v1

Measuring Sport Spectators’ Coping Strategies: Preliminary Validation of the Sport Spectator Identity Management (SSIM) Scale

Iouri Bernache-Assollant , Patrick Bouchet , Guillaume Bodet
C.H. Chang. Handbook of Sports Psychology, Nova Science Publishers, 2010
Book sections hal-02353978v1

Managing Marketing

Guillaume Bodet
Leigh Robinson. Managing Voluntary Sport Organisations, Routledge, pp.156-176, 2010
Book sections hal-02353986v1

La représentation sociale des clubs de forme: un outil de communication?

Guillaume Bodet , Bernard Meurgey
Patrick Bouchet et Claude Sobry. Management et Marketing du Sport: du local au global, Presses Universitaires du Septentrion, pp.121-141, 2005, 2859398864
Book sections hal-02353757v1