Ivana Beveridge
Publications
Publications
Root Causes and Many Faces of GreenwashingCongreso de Comunicación Medioambiental, Alfabetización y Activismo Climático, Universidad Complutense de Madrid, Jan 2026, Madrid (on line), Spain |
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Cultural Logics Behind Chinese Student's Use of DeepSeekThe Future of Society in the Age of AI - The Second International Conference on Applied Research in Humanities and Social Sciences, University of Sharjah, Feb 2026, Sharjah - UAE, United Arab Emirates |
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Strategic Communication and Behavioural Interventions for Household Waste Management in Abu Dhabi3rd International Conference on Advancing Sustainable Futures (ICASF 2025), Abu Dhabi University, Dec 2025, Abu Dhabi, United Arab Emirates |
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Case Study: Space-Industry Robotics Technology Leveraged to Realize Significant Improvements in Offshore Safety and SustainabilityOffshore Technology Conference, May 2024, Houston, United States. ⟨10.4043/35085-MS⟩ |
Blockchain Technology in Food Supply Chains: Views from the PracticeEuropean Marketing Academy (EMAC), 2022, Kaunas (Lithuania), Lithuania. 2022 |
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The (im)possible Whopper Phenomenon: How Fringe Products Move to the MainstreamEMAC 2020 Annual Conference, 2020, Budapest (Hungary), Hungary. 2020 |
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How Do Chinese Entrepreneurs Face Market Complexities? A Paradox Management Approach to Entrepreneurial MarketingEMAC 2018, 2018, Glasgow, United Kingdom. 2018 |
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Impact of China’s Digital Revolution on Entrepreneurial PracticesJournée de recherche GREGOR/PRISM Sorbonne, 2018, Paris, France. 2018 |
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Impact of WeChat on Organizational Reality in China’s Service Sector2ème Journée de recherche GREGOR/PRISM Sorbonne, 2017, Paris, France. 2017 |
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Communication Competence in Intercultural Service Encounters - Embracing Paradoxical Cultural Value OrientationsEMAC 2017, 2017, Groningen, The Netherlands, Netherlands. 2017 |
Intercultural Marketing: Theory and PracticeRoutledge, 1, 2020, ⟨10.4324/9781003025344⟩ |
Visual Culture on the Semi-Periphery: Reading the Global/Local in Google Image ResultsDe-Westernizing Visual Communication and Cultures, Nomos Verlagsgesellschaft mbH & Co. KG, pp.77-98, 2020, ⟨10.5771/9783748906933-77⟩ |
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Drivers of digital trust in the crypto industryBlockchain and Web 3.0, 1, Routledge, pp.62-77, 2019, ⟨10.4324/9780429029530-5⟩ |