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Joël Brée

7
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Publications

53636

What Advertising Levers Can Be Used to Encourage Children to Eat Insects? An Approach Based on Drawings: An Abstract

Joël Brée , Coralie Damay , Mathilde Gollety , Nathalie Guichard , Khaoula Jellouli
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Springer Nature Switzerland, pp.77-78, 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-031-24687-6_27⟩
Chapitre d'ouvrage hal-04186022v1

“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: An Exploratory Study on Children in France: An Abstract

Khaoula Jellouli , Joël Bree
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, Springer International Publishing, pp.561-562, 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-030-89883-0_149⟩
Chapitre d'ouvrage hal-03633137v1