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Maria Mercanti-Guerin
Maria Mercanti-Guérin, Maître de conférences Hors Classe, Paris 1 Sorbonne
Directrice de recherche (HDR)
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Documents
Présentation
Compétences
Influenceuse universitaire dans le domaine des nouvelles technologies.
Publications
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Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?Technological Forecasting and Social Change, 2023, 188, pp.122297. ⟨10.1016/j.techfore.2022.122297⟩
Article dans une revue
hal-03957610v1
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COOKIEPOCALYPSE: WHAT ARE THE MOST EFFECTIVE STRATEGIES FOR ADVERTISERS TO RESHAPE THE FUTURE OF ONLINE DISPLAY ADVERTISING?Green, Digitizing and redefining Aims in an Uncertain and Finite World, Aciek 2022, Jun 2022, Seville, Spain
Communication dans un congrès
hal-03779006v1
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