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Muriel FADAIRO

87
Documents
Current affiliations
  • 432896
  • 432899
Researcher identifiers
  • IdHAL muriel-fadairo
  • ORCID 0000-0003-0307-6273
  • Google Scholar : https://scholar.google.fr/citations?user=4pg1Mi4AAAAJ
Web site
  • https://www.irege.univ-smb.fr/wp-content/uploads/2024/02/CV-Muriel-FADAIRO-Janv.-2024.pdf

Presentation

A specialist in franchising networks, my two academic fields are Strategic Entrepreneurship and Retailing. In the first, I explore Social Franchising, Social Entrepreneurship, and Sustainable Business Models. In the second, I focus on Brand Management and Brand Strategy. My research uses applied econometrics. To view the full CV, please use the following link: https://www.irege.univ-smb.fr/wp-content/uploads/2024/02/CV-Muriel-FADAIRO-Janv.-2024.pdf.

Research domains

Humanities and Social Sciences

Publications

Branding and Franchising: For a Renewal of Contractual Approaches

Muriel Fadairo , Joseph Kaswengi
1st International Colloquium on Branding, Labeling and Intelligence, Jun 2019, Orléans, France
Conference papers hal-03606617v1

Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy

Joseph Kaswengi , Muriel Fadairo , Eugênio José Silva Bitti , Cintya Lanchimba
22ème Colloque International Etienne THIL, Oct 2019, Paris, France
Conference papers hal-03571217v1

Spatial Organization and Contractual Design in Franchising: Evidence from Brazil

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba
32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador
Conference papers halshs-01945773v1

Separate the Tares from the Wheat? Organizational Design and Signaling Issues in Brazilian Franchising

Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador
Conference papers halshs-01945788v1

Performance Outcomes of Organizational Choices in French Franchising

Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador
Conference papers halshs-01945792v1

Franchising in Emerging Countries. Keynote speech

Muriel Fadairo
Workshop Franchising: Crise, Oportunidade e Internacionalização, INSPER and CORS, Jun 2017, Sao Paulo, Brazil
Conference papers halshs-01612234v1

Contractual design in franchising

Muriel Fadairo
Séminaire, Faculdade de Economia, Administração, Jun 2017, Ribeirão Preto, Brazil
Conference papers halshs-01612251v1

Franchising in Latin America; State of the art, stylized facts, and avenues for further research

Muriel Fadairo , Cintya Lanchimba
1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France
Conference papers halshs-01366882v1

About the use of Mathematics and Statistics in the Economic Analysis

Muriel Fadairo
XV Congress of Mathematics and its Applications, National Polytechnic School, Oct 2016, Quito, Ecuador
Conference papers halshs-01438223v1

The Trade-Off between Risk and Royalties in Franchise Contracting

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
65ème Meeting Annuel de l’Association Française d’Economie, Jun 2016, Nancy, France
Conference papers halshs-01352085v1

The Trade-Off between Risk and Royalties in Franchise Contracting

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
20ème Conférence Annuelle de la « Society for Institutional & Organizational Economics, Sciences Po, Jun 2016, Paris, France
Conference papers halshs-01352087v1

Research on Franchising & Distribution Networks in Emerging Countries: The Relevance of an Interdisciplinary Approach

Muriel Fadairo , Marko Grünhagen , Vivian-Lara Silva
1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France
Conference papers halshs-01366883v1

Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
65ème Meeting Annuel de l’Association Française d’Economie, Jun 2016, Nancy, France
Conference papers halshs-01352080v1
Image document

Strategic Groups in the French Franchising Sector

Sofiane Bouzid , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
30th Annual International Society of Franchising Conference University of Groningen, Faculty of Economics and Business, Jun 2016, Groningen, Netherlands
Conference papers halshs-01420796v1

Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
7th Beijing Normal University Business School-GATE Workshop, Beijing Normal University, Aug 2016, Pékin, China
Conference papers halshs-01438197v1

Growth or profitability ? Innovation and performance in franchising networks

Magali Chaudey , Muriel Fadairo , Anne-Laure Le Nadant , Frédéric Perdreau
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Conference papers halshs-01228672v1

Growth or profitability ? Innovation and performance in franchising networks

Magali Chaudey , Muriel Fadairo , Anne-Laure Le Nadant , Frédéric Perdreau
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Conference papers halshs-01219917v1

Optimal monetary provisions and risk aversion in plural form franchise networks ; a theoretical model of incentives with heterogeneous agents

Muriel Fadairo , Cintya Lanchimba , M. Yangari
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Conference papers halshs-01219940v1

More or less integration? Sector-based differences in French franchising and brand distribution networks

Muriel Fadairo , Odile Chanut , Magali Chaudey
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Conference papers halshs-01196584v1

Location strategies in Brazilian Franchising; Behavior categories and Performance Outcome

E. Bitti , Muriel Fadairo , Cintya Lanchimba , V. Silva
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Conference papers halshs-01219943v1

Network strategies in the French franchise systems : A Predictive Model of Stratification

Sofiane Bouzid , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Conference papers halshs-01219932v1

The royalty rate and the trade-off between risk and incentives ; Determinants and performance outcomes in franchising networks

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Conference papers halshs-01219911v1

Allocation of control in networks : the case of franchising

Magali Chaudey , Muriel Fadairo , Josef Windsperger
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Conference papers halshs-01196579v1

Is Multi-Unit Franchising an Effective Organizational Form? Evidence from European Data

Cintya Lanchimba , Muriel Fadairo , Josef Windsperger
International workshop on franchising, retail and service chains, Jun 2014, Rennes, France
Conference papers halshs-01087534v1

Allocation of control in networks : the case of franchising

Magali Chaudey , Muriel Fadairo , Josef Windsperger
Economics and Management of Networks Conference (EMNet 2013), University Ibn Zohr, Nov 2013, Agadir, Morocco
Conference papers halshs-00949180v1

Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data

Muriel Fadairo , Cintya Lanchimba
27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China
Conference papers halshs-00858876v1

Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data

Muriel Fadairo , Cintya Lanchimba
40th Annual Conference of the European Association for Research in Industrial Economics (EARIE), Aug 2013, Evora, Portugal
Conference papers halshs-00858871v1

The dynamics of contractual design: determinants and performance outcomes of contract duration in franchising networks

Odile Chanut , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
Economics and Management of Networks Conference (EMNet 2013), University Ibn Zohr, Nov 2013, Agadir, Morocco
Conference papers halshs-00949230v1

Performance in distribution systems : What is the influence of the upstream firm's organizational choices?

Muriel Fadairo , Cintya Lanchimba
27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China
Conference papers halshs-00945470v1

Cooperatives versus top-down management of the brand, Sector-based explanations for the French distribution system

Magali Chaudey , Muriel Fadairo , Gwennaël Solard
26th Annual International Society of Franchising (ISoF) Conference, May 2012, Ford Lauderdale, United States
Conference papers halshs-00702198v1

Contract Duration and Franchisors Performance ; An empirical study on French Data

Muriel Fadairo , Magali Chaudey , Frédéric Perdreau
5th International Conferences on Economics and Management of Networks (EMNet), Dec 2011, Limassol, Cyprus
Conference papers halshs-00675238v1

Share-contract and chain performance in French distribution systems

Muriel Fadairo
AFIO Seminar, Toulouse School of Economics, Jun 2011, Toulouse, France
Conference papers halshs-00949233v1

Sectorbased explanation of vertical integration in distribution systems; Evidence from France

Muriel Fadairo , Magali Chaudey
5th International Conferences on Economics and Management of Networks (EMNet), Dec 2011, Limassol, Cyprus
Conference papers halshs-00675242v1

Sector-based explanation of vertical integration in distribution systems; Evidence from France

Muriel Fadairo
Séminaire du CREM (Centre de Recherche en Économie et Management à Rennes), Apr 2011, Rennes, France
Conference papers halshs-00590320v1

Share-contract and network performance with bilateral moral-hazard: a comparative perspective on European franchising data

Muriel Fadairo
59 ème congrès de l'AFSE (Association Française de Science Economique), Sep 2010, Paris, France
Conference papers halshs-00536075v1

La diversité sectorielle des formes contractuelles

Muriel Fadairo , Magali Chaudey
Séminaire INSEE Formes d'organisation et dynamique des réseaux, Nov 2010, Paris, France
Conference papers halshs-00536077v1

Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data

Magali Chaudey , Muriel Fadairo
22nd Annual International Society of Franchising Conference (ISOF), Jun 2008, Saint-Malo, France
Conference papers hal-00332630v1

Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data.

Magali Chaudey , Muriel Fadairo
12th Annual Conference International Society for New Institutional Economics (ISNIE), Jun 2008, Toronto, Canada
Conference papers hal-00332633v1

Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data

Magali Chaudey , Muriel Fadairo
35th Conference of the European Association for Research in Industrial Economics (EARIE), Sep 2008, Toulouse, France
Conference papers hal-00332629v1

Vertical Restraints in Franchising and Reputation of Networks : A Clause to Clause Analysis on French Data

Magali Chaudey , Muriel Fadairo , Myriam Normand
International Conference on Economics and Management of Networks EMNET, Sep 2005, Budapest, Hungary
Conference papers hal-00375473v1

It takes two to tango: A taxonomy of franchise success determinants

Jacques Boulay , Barbara Caemmerer , Odile Chanut , Chaudey Magali , Muriel Fadairo
International Journal of Retail and Distribution Management, 2023, 51 (6), pp.807-825. ⟨10.1108/IJRDM-05-2022-0174⟩
Journal articles hal-04109745v1

How to erase gender differences in entrepreneurial success? Look at the ecosystem

Dianne H.B. Welsh , Eugene Kaciak , Muriel Fadairo , Vijayta Doshi , Cintya Lanchimba
Journal of Business Research, 2023, 154 (C), pp.113320. ⟨10.1016/j.jbusres.2022.113320⟩
Journal articles hal-03976366v1

The impact of franchisor signaling on entrepreneurship in emerging markets

Cintya Lanchimba , Dianne H.B. Welsh , Muriel Fadairo , Vivian-Lara D.S. Silva
Journal of Business Research, 2021, 131 (C), pp.337-348. ⟨10.1016/j.jbusres.2021.03.062⟩
Journal articles hal-03976359v1

Protection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil

Muriel Fadairo , Joseph Kaswengi , Cintya Lanchimba , Eugênio José Silva Bitti
Recherche et Applications en Marketing (French Edition), 2021, 36 (3), pp.10-28. ⟨10.1177/07673701211009055⟩
Journal articles hal-03527423v1

Brand equity protection and new geographic dynamics evidence from franchising in Brazil

Muriel Fadairo , Joseph Kaswengi , Cintya Lanchimba , Eugênio José Silva Bitti
Recherche et Applications en Marketing (English Edition), 2021, 36 (3), pp.8-24. ⟨10.1177/2051570720966287⟩
Journal articles hal-03527417v1

The impact of diesel price on upstream and downstream food prices: Evidence from São Paulo

Mark Zingbagba , Rubens Nunes , Muriel Fadairo
Energy Economics, 2020, 85 (C), pp.104531. ⟨10.1016/j.eneco.2019.104531⟩
Journal articles hal-03976350v1

Do retailers benefit from network affiliation in all locations?

Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
Economics Bulletin, 2020, 40 (2), pp.1623-1633
Journal articles hal-02887637v1
Image document

Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising

Eugênio José Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
Journal of Small Business Management, 2019, 57 (S2), pp. 244-267
Journal articles halshs-01886971v1

Entrepreneurial Orientation and Performance in Franchise Networks: The Mediating Role of Innovation

Anne-Laure Le Nadant , Frédéric Perdreau , Magali Chaudey , Muriel Fadairo
Revue de l'Entrepreneuriat, 2019, 4 (18), pp. 193-220
Journal articles halshs-02384724v1

Entrepreneurial orientation, risk and incentives: the case of franchising

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
Small Business Economics, 2018, 50 (1), pp. 163-180. ⟨10.1007/s11187-017-9885-3⟩
Journal articles halshs-01611633v1

Contract duration and contractual learning: Evidence from franchising networks

Frédéric Perdreau , Magali Chaudey , Odile Chanut , Muriel Fadairo
Managerial and Decision Economics, 2018, 39 (2), pp.240 - 252. ⟨10.1002/mde.2899⟩
Journal articles hal-01767016v1

The Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains

Muriel Fadairo , Jianyu Yu , Cintya Lanchimba
Journal of Retailing, 2017, 93 (3), pp. 317-335
Journal articles halshs-01524163v1

Organizational choices and performance in distribution systems

Muriel Fadairo , Cintya Lanchimba
Applied Economics, 2014, 46 (14), pp. 1609-1623
Journal articles halshs-00949167v1

Network Integration Through Franchised and company-Owned Chains: Evidence from French Distribution Networks

Magali Chaudey , Muriel Fadairo , Gwennaël Solard
Managerial and Decision Economics, 2013, 34 (3-5), pp.195-203. ⟨10.1002/mde.2583⟩
Journal articles halshs-00795499v1

Why include royalties in distribution contracts? Evidence from France

Muriel Fadairo
International Journal of Retail and Distribution Management, 2013, 41 (8), pp.566-583
Journal articles halshs-00838257v1

Knowledge diffusion and innovation policies within the European regions: Challenges based on recent empirical evidence

Corinne Autant-Bernard , Muriel Fadairo , Nadine Massard
Research Policy, 2013, 42 (1), pp.196-210. ⟨10.1016/j.respol.2012.07.009⟩
Journal articles halshs-00756466v1

Contractual design and networks performance: empirical evidence from franchising

Magali Chaudey , Muriel Fadairo
Applied Economics, 2010, 42 (4), pp.529-533. ⟨10.1080/00036840701704428⟩
Journal articles hal-00360076v1

Contractual Design as a Determinant of Performance

Magali Chaudey , Muriel Fadairo
International Journal of the Economics of Business., 2008, 15 (1), pp.117-127. ⟨10.1080/13571510701830556⟩
Journal articles ujm-00268803v1

Restrictions verticales et réputation des réseaux de franchise. Un travail empirique sur données françaises

Magali Chaudey , Muriel Fadairo
Revue Economique, 2007, 58 (4), pp.891-914
Journal articles halshs-00186757v1

Restrictions verticales et externalité intra-marque en matière d'effort promotionnel : un test empirique sur données françaises

Magali Chaudey , Muriel Fadairo
Revue d'économie politique, 2006, 116 (6), pp.807-830
Journal articles ujm-00123466v1

Branding and Franchising: For a Renewal of Contractual Approaches

Muriel Fadairo , Joseph Kaswengi
Joseph Kaswengi (Editor). Branding and Labeling in the Digital and Artificial Intelligence Era, Nova Science Publishers, Chapitre 7, 2020, 978-1-53617-499-1
Book sections hal-02887629v1

Why Adopt Microfranchising? Evidence from Brazil on an Organizational Innovation Designed to Face New Challenges

Rubens Nunes , Vivian-Lara Silva , Muriel Fadairo , Maria Sylvia Macchione Saes
Design and Management of Interfirm Networks, Springer, Cham, pp.75-89, 2019, 978-3-030-29244-7
Book sections halshs-02374501v1

Choix de localisation et réseaux de distribution. L’éclairage de la littérature en sciences économiques et de gestion

Magali Chaudey , Muriel Fadairo
Rozenn Perrigot. Retailing et localisation. Une approche multidisciplinaire, Presses Universitaires de Provence, pp. 205-218, 2018, Travail & Gouvernance
Book sections halshs-01651072v1

Performance in franchising networks

Magali Chaudey , Muriel Fadairo
Ed. F. Hoy, R. Perrigot, A. Terry. Handbook of Research on Franchising, Edward Elgar, pp. 397-415 2017
Book sections halshs-01367370v1

Franchising in Latin America

Muriel Fadairo , Cintya Lanchimba
Ed. F. Hoy, R. Perrigot, A. Terry. Handbook of Research on Franchising, Edward Elgar, pp. 482-515 2017
Book sections halshs-01367372v1
Image document

Strategic Groups in the French Franchising Sector

Sofiane Bouzid , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
George W. J. Hendrikse; Gérard Cliquet; Thomas Ehrmann; Josef Windsperger. Management and Governance of Networks, Springer, pp. 11-33, 2017, Contributions to Management Science, ⟨10.1007/978-3-319-57276-5_2⟩
Book sections halshs-01651046v1

The dynamics of contractual design : determinants of contract duration in franchising networks

Odile Chanut , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
G. Cliquet, T. Ehrmann, G. Hendrikse, J. Windsperger. Interfirm Networks : Cooperatives, Franchising, Strategic Alliances, Springer, 2015, Interfirm Networks: Franchising, Cooperatives and Strategic Alliances, 9783319101835
Book sections halshs-01219907v1
Image document

Franchisors' choice between royalties and fixed fees evidence from Brazil

Eugênio José Silva Bitti , Cintya Lanchimba , Muriel Fadairo
2017
Preprints, Working Papers, ... halshs-01618054v1
Image document

Optimal Monetary Provisions and Risk Aversion in Plural Form Franchise Networks A Model of Incentives with Heterogeneous Agents

Muriel Fadairo , Cintya Lanchimba , Miguel Yangari
2016
Preprints, Working Papers, ... halshs-01251344v2
Image document

Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
2016
Preprints, Working Papers, ... halshs-01292057v1
Image document

Network Form and Performance. The Case of Multi-Unit Franchising

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
2015
Preprints, Working Papers, ... halshs-01128075v1
Image document

Economic Rationales of Exclusive Dealing ; Empirical Evidence from the French Distribution Networks

Muriel Fadairo , Jianyu Yu
2014
Preprints, Working Papers, ... halshs-00945551v1
Image document

Signaling the value of a business concept : Evidence from a structural model with Brazilian franchising data

Muriel Fadairo , Cintya Lanchimba
2012
Preprints, Working Papers, ... halshs-00735573v1
Image document

Performance in distribution systems : What is the influence of the upstream firm's organizational choices ?

Muriel Fadairo , Cintya Lanchimba
2012
Preprints, Working Papers, ... halshs-00727382v1
Image document

Sector-based explanation of vertical integration in distribution systems; Evidence from France

Magali Chaudey , Muriel Fadairo , Gwennaël Solard
2011
Preprints, Working Papers, ... halshs-00654848v1
Image document

The European Technology Policy : Propositions for a Multilevel Governance

Muriel Fadairo
2009
Preprints, Working Papers, ... hal-00376939v1
Image document

The geography of innovation : challenge to technology policy within regions

Muriel Fadairo , Nadine Massard
2009
Preprints, Working Papers, ... hal-00377007v1
Image document

Double-Sided Externalities and Vertical Contracting : Evidence from European Franchising Data

Magali Chaudey , Muriel Fadairo
2009
Preprints, Working Papers, ... hal-00376243v1
Image document

Networks Performance and Contractual Design: Empirical Evidence from Franchising

Magali Chaudey , Muriel Fadairo
2006
Preprints, Working Papers, ... ujm-00070949v1
Image document

Réputation des réseaux de franchise et restrictions verticales : un travail empirique sur données françaises

Magali Chaudey , Muriel Fadairo
2006
Preprints, Working Papers, ... ujm-00070933v1
Image document

Restrictions verticales et externalité intra-marque en matière d'effort promotionnel Un test empirique sur données françaises

Magali Chaudey , Muriel Fadairo
2006
Preprints, Working Papers, ... ujm-00070942v1