Muriel FADAIRO
- Université Savoie Mont Blanc (USMB [Université de Savoie] [Université de Chambéry])
- Institut de Recherche en Gestion et en Economie (IREGE)
Présentation
A specialist in franchising networks, my two academic fields are Strategic Entrepreneurship and Retailing. In the first, I explore Social Franchising, Social Entrepreneurship, and Sustainable Business Models. In the second, I focus on Brand Management and Brand Strategy. My research uses applied econometrics. To view the full CV, please use the following link: https://www.irege.univ-smb.fr/wp-content/uploads/2024/02/CV-Muriel-FADAIRO-Janv.-2024.pdf.
Domaines de recherche
Publications
Publications
Branding and Franchising: For a Renewal of Contractual ApproachesJoseph Kaswengi (Editor). Branding and Labeling in the Digital and Artificial Intelligence Era, 167-179, Nova Science Publishers, Chapitre 7, 2020, 978-1-53617-499-1 |
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Why Adopt Microfranchising? Evidence from Brazil on an Organizational Innovation Designed to Face New ChallengesDesign and Management of Interfirm Networks, Springer, Cham, pp.75-89, 2019, 978-3-030-29244-7 |
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Choix de localisation et réseaux de distribution. L’éclairage de la littérature en sciences économiques et de gestionRozenn Perrigot. Retailing et localisation. Une approche multidisciplinaire, Presses Universitaires de Provence, pp. 205-218, 2018, Travail & Gouvernance |
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Strategic Groups in the French Franchising SectorGeorge W. J. Hendrikse; Gérard Cliquet; Thomas Ehrmann; Josef Windsperger. Management and Governance of Networks, Springer, pp. 11-33, 2017, Contributions to Management Science, ⟨10.1007/978-3-319-57276-5_2⟩ |
Franchising in Latin AmericaEd. F. Hoy, R. Perrigot, A. Terry. Handbook of Research on Franchising, Edward Elgar, pp. 482-515 2017 |
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Performance in franchising networksEd. F. Hoy, R. Perrigot, A. Terry. Handbook of Research on Franchising, Edward Elgar, pp. 397-415 2017 |
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The dynamics of contractual design : determinants of contract duration in franchising networksG. Cliquet, T. Ehrmann, G. Hendrikse, J. Windsperger. Interfirm Networks : Cooperatives, Franchising, Strategic Alliances, Springer, 2015, Interfirm Networks: Franchising, Cooperatives and Strategic Alliances, 9783319101835 |
Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy22ème Colloque International Etienne THIL, Oct 2019, Paris, France |
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Branding and Franchising: For a Renewal of Contractual Approaches1st International Colloquium on Branding, Labeling and Intelligence, Jun 2019, Orléans, France |
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Spatial Organization and Contractual Design in Franchising: Evidence from Brazil32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador |
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Performance Outcomes of Organizational Choices in French Franchising32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador |
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Separate the Tares from the Wheat? Organizational Design and Signaling Issues in Brazilian Franchising32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador |
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Contractual design in franchisingSéminaire, Faculdade de Economia, Administração, Jun 2017, Ribeirão Preto, Brazil |
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Franchising in Emerging Countries. Keynote speechWorkshop Franchising: Crise, Oportunidade e Internacionalização, INSPER and CORS, Jun 2017, Sao Paulo, Brazil |
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About the use of Mathematics and Statistics in the Economic AnalysisXV Congress of Mathematics and its Applications, National Polytechnic School, Oct 2016, Quito, Ecuador |
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The Trade-Off between Risk and Royalties in Franchise Contracting65ème Meeting Annuel de l’Association Française d’Economie, Jun 2016, Nancy, France |
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The Trade-Off between Risk and Royalties in Franchise Contracting20ème Conférence Annuelle de la « Society for Institutional & Organizational Economics, Sciences Po, Jun 2016, Paris, France |
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Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome7th Beijing Normal University Business School-GATE Workshop, Beijing Normal University, Aug 2016, Pékin, China |
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Strategic Groups in the French Franchising Sector30th Annual International Society of Franchising Conference University of Groningen, Faculty of Economics and Business, Jun 2016, Groningen, Netherlands |
Research on Franchising & Distribution Networks in Emerging Countries: The Relevance of an Interdisciplinary Approach1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France |
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Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome65ème Meeting Annuel de l’Association Française d’Economie, Jun 2016, Nancy, France |
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Franchising in Latin America; State of the art, stylized facts, and avenues for further research1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France |
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Growth or profitability ? Innovation and performance in franchising networks7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa |
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Optimal monetary provisions and risk aversion in plural form franchise networks ; a theoretical model of incentives with heterogeneous agents7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa |
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Growth or profitability ? Innovation and performance in franchising networks29th Annual ISoF Conference, Jun 2015, Oviedo, Spain |
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Allocation of control in networks : the case of franchising29th Annual ISoF Conference, Jun 2015, Oviedo, Spain |
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The royalty rate and the trade-off between risk and incentives ; Determinants and performance outcomes in franchising networks29th Annual ISoF Conference, Jun 2015, Oviedo, Spain |
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More or less integration? Sector-based differences in French franchising and brand distribution networks29th Annual ISoF Conference, Jun 2015, Oviedo, Spain |
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Network strategies in the French franchise systems : A Predictive Model of Stratification7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa |
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Location strategies in Brazilian Franchising; Behavior categories and Performance Outcome7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa |
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Is Multi-Unit Franchising an Effective Organizational Form? Evidence from European DataInternational workshop on franchising, retail and service chains, Jun 2014, Rennes, France |
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Performance in distribution systems : What is the influence of the upstream firm's organizational choices?27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China |
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The dynamics of contractual design: determinants and performance outcomes of contract duration in franchising networksEconomics and Management of Networks Conference (EMNet 2013), University Ibn Zohr, Nov 2013, Agadir, Morocco |
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Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data40th Annual Conference of the European Association for Research in Industrial Economics (EARIE), Aug 2013, Evora, Portugal |
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Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China |
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Allocation of control in networks : the case of franchisingEconomics and Management of Networks Conference (EMNet 2013), University Ibn Zohr, Nov 2013, Agadir, Morocco |
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Cooperatives versus top-down management of the brand, Sector-based explanations for the French distribution system26th Annual International Society of Franchising (ISoF) Conference, May 2012, Ford Lauderdale, United States |
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Share-contract and chain performance in French distribution systemsAFIO Seminar, Toulouse School of Economics, Jun 2011, Toulouse, France |
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Contract Duration and Franchisors Performance ; An empirical study on French Data5th International Conferences on Economics and Management of Networks (EMNet), Dec 2011, Limassol, Cyprus |
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Sectorbased explanation of vertical integration in distribution systems; Evidence from France5th International Conferences on Economics and Management of Networks (EMNet), Dec 2011, Limassol, Cyprus |
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Sector-based explanation of vertical integration in distribution systems; Evidence from FranceSéminaire du CREM (Centre de Recherche en Économie et Management à Rennes), Apr 2011, Rennes, France |
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La diversité sectorielle des formes contractuellesSéminaire INSEE Formes d'organisation et dynamique des réseaux, Nov 2010, Paris, France |
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Share-contract and network performance with bilateral moral-hazard: a comparative perspective on European franchising data59 ème congrès de l'AFSE (Association Française de Science Economique), Sep 2010, Paris, France |
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Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data.12th Annual Conference International Society for New Institutional Economics (ISNIE), Jun 2008, Toronto, Canada |
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Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data35th Conference of the European Association for Research in Industrial Economics (EARIE), Sep 2008, Toulouse, France |
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Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data22nd Annual International Society of Franchising Conference (ISOF), Jun 2008, Saint-Malo, France |
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Vertical Restraints in Franchising and Reputation of Networks : A Clause to Clause Analysis on French DataInternational Conference on Economics and Management of Networks EMNET, Sep 2005, Budapest, Hungary |
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Conditions d'émergence et de diffusion de l'innovation au sein des réseaux de franchise[Rapport de recherche] Gate CNRS; NIMEC; CREM; COACTIS. 2014 |
The Thematic Assessment of the Partnership Principle in France[Research Report] CEPEL - Université de Montpellier. 1998 |
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Why royalties ? Evidence from French distribution networks2011 |
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Knowledge diffusion and innovation policies within the European regions: Challenges based on recent empirical evidence2010 |
Externalités Territoriales et Emergence Industrielle2008 |
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Externalités Territoriales et Emergence Industrielle ; Les Biotechnologies en Rhône-Alpes et à Shanghaï2008 |