Muriel FADAIRO

87
Documents
Affiliations actuelles
  • Université Savoie Mont Blanc (USMB [Université de Savoie] [Université de Chambéry])
  • Institut de Recherche en Gestion et en Economie (IREGE)
Identifiants chercheurs

Présentation

A specialist in franchising networks, my two academic fields are Strategic Entrepreneurship and Retailing. In the first, I explore Social Franchising, Social Entrepreneurship, and Sustainable Business Models. In the second, I focus on Brand Management and Brand Strategy. My research uses applied econometrics.

To view the full CV, please use the following link: https://www.irege.univ-smb.fr/wp-content/uploads/2024/02/CV-Muriel-FADAIRO-Janv.-2024.pdf.

Domaines de recherche

Sciences de l'Homme et Société

Publications

Publications

It takes two to tango: A taxonomy of franchise success determinants

Jacques Boulay , Barbara Caemmerer , Odile Chanut , Chaudey Magali , Muriel Fadairo
International Journal of Retail and Distribution Management, 2023, 51 (6), pp.807-825. ⟨10.1108/IJRDM-05-2022-0174⟩
Article dans une revue hal-04109745 v1

How to erase gender differences in entrepreneurial success? Look at the ecosystem

Dianne H.B. Welsh , Eugene Kaciak , Muriel Fadairo , Vijayta Doshi , Cintya Lanchimba
Journal of Business Research, 2023, 154 (C), pp.113320. ⟨10.1016/j.jbusres.2022.113320⟩
Article dans une revue hal-03976366 v1

Brand equity protection and new geographic dynamics evidence from franchising in Brazil

Muriel Fadairo , Joseph Kaswengi , Cintya Lanchimba , Eugênio José Silva Bitti
Recherche et Applications en Marketing (English Edition), 2021, 36 (3), pp.8-24. ⟨10.1177/2051570720966287⟩
Article dans une revue hal-03527417 v1

Protection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil

Muriel Fadairo , Joseph Kaswengi , Cintya Lanchimba , Eugênio José Silva Bitti
Recherche et Applications en Marketing (French Edition), 2021, 36 (3), pp.10-28. ⟨10.1177/07673701211009055⟩
Article dans une revue hal-03527423 v1

The impact of franchisor signaling on entrepreneurship in emerging markets

Cintya Lanchimba , Dianne H.B. Welsh , Muriel Fadairo , Vivian-Lara D.S. Silva
Journal of Business Research, 2021, 131 (C), pp.337-348. ⟨10.1016/j.jbusres.2021.03.062⟩
Article dans une revue hal-03976359 v1

The impact of diesel price on upstream and downstream food prices: Evidence from São Paulo

Mark Zingbagba , Rubens Nunes , Muriel Fadairo
Energy Economics, 2020, 85 (C), pp.104531. ⟨10.1016/j.eneco.2019.104531⟩
Article dans une revue hal-03976350 v1

Do retailers benefit from network affiliation in all locations?

Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
Economics Bulletin, 2020, 40 (2), pp.1623-1633
Article dans une revue hal-02887637 v1

Entrepreneurial Orientation and Performance in Franchise Networks: The Mediating Role of Innovation

Anne-Laure Le Nadant , Frédéric Perdreau , Magali Chaudey , Muriel Fadairo
Revue de l'Entrepreneuriat, 2019, 4 (18), pp. 193-220
Article dans une revue halshs-02384724 v1
Image document

Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising

Eugênio José Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
Journal of Small Business Management, 2019, 57 (S2), pp. 244-267
Article dans une revue halshs-01886971 v1

Entrepreneurial orientation, risk and incentives: the case of franchising

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
Small Business Economics, 2018, 50 (1), pp. 163-180. ⟨10.1007/s11187-017-9885-3⟩
Article dans une revue halshs-01611633 v1

Contract duration and contractual learning: Evidence from franchising networks

Frédéric Perdreau , Magali Chaudey , Odile Chanut , Muriel Fadairo
Managerial and Decision Economics, 2018, 39 (2), pp.240 - 252. ⟨10.1002/mde.2899⟩
Article dans une revue hal-01767016 v1

The Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains

Muriel Fadairo , Jianyu Yu , Cintya Lanchimba
Journal of Retailing, 2017, 93 (3), pp. 317-335
Article dans une revue halshs-01524163 v1

Organizational choices and performance in distribution systems

Muriel Fadairo , Cintya Lanchimba
Applied Economics, 2014, 46 (14), pp. 1609-1623
Article dans une revue halshs-00949167 v1

Knowledge diffusion and innovation policies within the European regions: Challenges based on recent empirical evidence

Corinne Autant-Bernard , Muriel Fadairo , Nadine Massard
Research Policy, 2013, 42 (1), pp.196-210. ⟨10.1016/j.respol.2012.07.009⟩
Article dans une revue istex halshs-00756466 v1

Why include royalties in distribution contracts? Evidence from France

Muriel Fadairo
International Journal of Retail and Distribution Management, 2013, 41 (8), pp.566-583
Article dans une revue halshs-00838257 v1

Network Integration Through Franchised and company-Owned Chains: Evidence from French Distribution Networks

Magali Chaudey , Muriel Fadairo , Gwennaël Solard
Managerial and Decision Economics, 2013, 34 (3-5), pp.195-203. ⟨10.1002/mde.2583⟩
Article dans une revue istex halshs-00795499 v1

Contractual design and networks performance: empirical evidence from franchising

Magali Chaudey , Muriel Fadairo
Applied Economics, 2010, 42 (4), pp.529-533. ⟨10.1080/00036840701704428⟩
Article dans une revue hal-00360076 v1

Contractual Design as a Determinant of Performance

Magali Chaudey , Muriel Fadairo
International Journal of the Economics of Business., 2008, 15 (1), pp.117-127. ⟨10.1080/13571510701830556⟩
Article dans une revue ujm-00268803 v1

Restrictions verticales et réputation des réseaux de franchise. Un travail empirique sur données françaises

Magali Chaudey , Muriel Fadairo
Revue Economique, 2007, 58 (4), pp.891-914
Article dans une revue halshs-00186757 v1

Restrictions verticales et externalité intra-marque en matière d'effort promotionnel : un test empirique sur données françaises

Magali Chaudey , Muriel Fadairo
Revue d'économie politique, 2006, 116 (6), pp.807-830
Article dans une revue ujm-00123466 v1

Branding and Franchising: For a Renewal of Contractual Approaches

Muriel Fadairo , Joseph Kaswengi
Joseph Kaswengi (Editor). Branding and Labeling in the Digital and Artificial Intelligence Era, 167-179, Nova Science Publishers, Chapitre 7, 2020, 978-1-53617-499-1
Chapitre d'ouvrage hal-02887629 v1

Why Adopt Microfranchising? Evidence from Brazil on an Organizational Innovation Designed to Face New Challenges

Rubens Nunes , Vivian-Lara Silva , Muriel Fadairo , Maria Sylvia Macchione Saes
Design and Management of Interfirm Networks, Springer, Cham, pp.75-89, 2019, 978-3-030-29244-7
Chapitre d'ouvrage halshs-02374501 v1

Choix de localisation et réseaux de distribution. L’éclairage de la littérature en sciences économiques et de gestion

Magali Chaudey , Muriel Fadairo
Rozenn Perrigot. Retailing et localisation. Une approche multidisciplinaire, Presses Universitaires de Provence, pp. 205-218, 2018, Travail & Gouvernance
Chapitre d'ouvrage halshs-01651072 v1
Image document

Strategic Groups in the French Franchising Sector

Sofiane Bouzid , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
George W. J. Hendrikse; Gérard Cliquet; Thomas Ehrmann; Josef Windsperger. Management and Governance of Networks, Springer, pp. 11-33, 2017, Contributions to Management Science, ⟨10.1007/978-3-319-57276-5_2⟩
Chapitre d'ouvrage halshs-01651046 v1

Franchising in Latin America

Muriel Fadairo , Cintya Lanchimba
Ed. F. Hoy, R. Perrigot, A. Terry. Handbook of Research on Franchising, Edward Elgar, pp. 482-515 2017
Chapitre d'ouvrage halshs-01367372 v1

Performance in franchising networks

Magali Chaudey , Muriel Fadairo
Ed. F. Hoy, R. Perrigot, A. Terry. Handbook of Research on Franchising, Edward Elgar, pp. 397-415 2017
Chapitre d'ouvrage halshs-01367370 v1

The dynamics of contractual design : determinants of contract duration in franchising networks

Odile Chanut , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
G. Cliquet, T. Ehrmann, G. Hendrikse, J. Windsperger. Interfirm Networks : Cooperatives, Franchising, Strategic Alliances, Springer, 2015, Interfirm Networks: Franchising, Cooperatives and Strategic Alliances, 9783319101835
Chapitre d'ouvrage halshs-01219907 v1

Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy

Joseph Kaswengi , Muriel Fadairo , Eugênio José Silva Bitti , Cintya Lanchimba
22ème Colloque International Etienne THIL, Oct 2019, Paris, France
Communication dans un congrès hal-03571217 v1

Branding and Franchising: For a Renewal of Contractual Approaches

Muriel Fadairo , Joseph Kaswengi
1st International Colloquium on Branding, Labeling and Intelligence, Jun 2019, Orléans, France
Communication dans un congrès hal-03606617 v1

Spatial Organization and Contractual Design in Franchising: Evidence from Brazil

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba
32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador
Communication dans un congrès halshs-01945773 v1

Performance Outcomes of Organizational Choices in French Franchising

Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador
Communication dans un congrès halshs-01945792 v1

Separate the Tares from the Wheat? Organizational Design and Signaling Issues in Brazilian Franchising

Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
32nd Annual ISoF Conference, Jun 2018, Quito, Ecuador
Communication dans un congrès halshs-01945788 v1

Contractual design in franchising

Muriel Fadairo
Séminaire, Faculdade de Economia, Administração, Jun 2017, Ribeirão Preto, Brazil
Communication dans un congrès halshs-01612251 v1

Franchising in Emerging Countries. Keynote speech

Muriel Fadairo
Workshop Franchising: Crise, Oportunidade e Internacionalização, INSPER and CORS, Jun 2017, Sao Paulo, Brazil
Communication dans un congrès halshs-01612234 v1
Image document

Strategic Groups in the French Franchising Sector

Sofiane Bouzid , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
30th Annual International Society of Franchising Conference University of Groningen, Faculty of Economics and Business, Jun 2016, Groningen, Netherlands
Communication dans un congrès halshs-01420796 v1

Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
7th Beijing Normal University Business School-GATE Workshop, Beijing Normal University, Aug 2016, Pékin, China
Communication dans un congrès halshs-01438197 v1

Research on Franchising & Distribution Networks in Emerging Countries: The Relevance of an Interdisciplinary Approach

Muriel Fadairo , Marko Grünhagen , Vivian-Lara Silva
1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France
Communication dans un congrès halshs-01366883 v1

The Trade-Off between Risk and Royalties in Franchise Contracting

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
20ème Conférence Annuelle de la « Society for Institutional & Organizational Economics, Sciences Po, Jun 2016, Paris, France
Communication dans un congrès halshs-01352087 v1

About the use of Mathematics and Statistics in the Economic Analysis

Muriel Fadairo
XV Congress of Mathematics and its Applications, National Polytechnic School, Oct 2016, Quito, Ecuador
Communication dans un congrès halshs-01438223 v1

The Trade-Off between Risk and Royalties in Franchise Contracting

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
65ème Meeting Annuel de l’Association Française d’Economie, Jun 2016, Nancy, France
Communication dans un congrès halshs-01352085 v1

Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
65ème Meeting Annuel de l’Association Française d’Economie, Jun 2016, Nancy, France
Communication dans un congrès halshs-01352080 v1

Franchising in Latin America; State of the art, stylized facts, and avenues for further research

Muriel Fadairo , Cintya Lanchimba
1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France
Communication dans un congrès halshs-01366882 v1

Growth or profitability ? Innovation and performance in franchising networks

Magali Chaudey , Muriel Fadairo , Anne-Laure Le Nadant , Frédéric Perdreau
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Communication dans un congrès halshs-01219917 v1

Optimal monetary provisions and risk aversion in plural form franchise networks ; a theoretical model of incentives with heterogeneous agents

Muriel Fadairo , Cintya Lanchimba , M. Yangari
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Communication dans un congrès halshs-01219940 v1

Growth or profitability ? Innovation and performance in franchising networks

Magali Chaudey , Muriel Fadairo , Anne-Laure Le Nadant , Frédéric Perdreau
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Communication dans un congrès halshs-01228672 v1

Allocation of control in networks : the case of franchising

Magali Chaudey , Muriel Fadairo , Josef Windsperger
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Communication dans un congrès halshs-01196579 v1

The royalty rate and the trade-off between risk and incentives ; Determinants and performance outcomes in franchising networks

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Communication dans un congrès halshs-01219911 v1

More or less integration? Sector-based differences in French franchising and brand distribution networks

Muriel Fadairo , Odile Chanut , Magali Chaudey
29th Annual ISoF Conference, Jun 2015, Oviedo, Spain
Communication dans un congrès halshs-01196584 v1

Network strategies in the French franchise systems : A Predictive Model of Stratification

Sofiane Bouzid , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Communication dans un congrès halshs-01219932 v1

Location strategies in Brazilian Franchising; Behavior categories and Performance Outcome

E. Bitti , Muriel Fadairo , Cintya Lanchimba , V. Silva
7th International Conference on Economics and Management of Networks, Dec 2015, Cape Town, South Africa
Communication dans un congrès halshs-01219943 v1

Is Multi-Unit Franchising an Effective Organizational Form? Evidence from European Data

Cintya Lanchimba , Muriel Fadairo , Josef Windsperger
International workshop on franchising, retail and service chains, Jun 2014, Rennes, France
Communication dans un congrès halshs-01087534 v1

Performance in distribution systems : What is the influence of the upstream firm's organizational choices?

Muriel Fadairo , Cintya Lanchimba
27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China
Communication dans un congrès halshs-00945470 v1

Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data

Muriel Fadairo , Cintya Lanchimba
40th Annual Conference of the European Association for Research in Industrial Economics (EARIE), Aug 2013, Evora, Portugal
Communication dans un congrès halshs-00858871 v1

The dynamics of contractual design: determinants and performance outcomes of contract duration in franchising networks

Odile Chanut , Magali Chaudey , Muriel Fadairo , Frédéric Perdreau
Economics and Management of Networks Conference (EMNet 2013), University Ibn Zohr, Nov 2013, Agadir, Morocco
Communication dans un congrès halshs-00949230 v1

Signaling the value of a business concept; Evidence from a structural equations model with Brazilian data

Muriel Fadairo , Cintya Lanchimba
27th Annual Conference of the International Society of Franchising (ISoF), Mar 2013, Zhuhai, China
Communication dans un congrès halshs-00858876 v1

Allocation of control in networks : the case of franchising

Magali Chaudey , Muriel Fadairo , Josef Windsperger
Economics and Management of Networks Conference (EMNet 2013), University Ibn Zohr, Nov 2013, Agadir, Morocco
Communication dans un congrès halshs-00949180 v1

Cooperatives versus top-down management of the brand, Sector-based explanations for the French distribution system

Magali Chaudey , Muriel Fadairo , Gwennaël Solard
26th Annual International Society of Franchising (ISoF) Conference, May 2012, Ford Lauderdale, United States
Communication dans un congrès halshs-00702198 v1

Sector-based explanation of vertical integration in distribution systems; Evidence from France

Muriel Fadairo
Séminaire du CREM (Centre de Recherche en Économie et Management à Rennes), Apr 2011, Rennes, France
Communication dans un congrès halshs-00590320 v1

Sectorbased explanation of vertical integration in distribution systems; Evidence from France

Muriel Fadairo , Magali Chaudey
5th International Conferences on Economics and Management of Networks (EMNet), Dec 2011, Limassol, Cyprus
Communication dans un congrès halshs-00675242 v1

Contract Duration and Franchisors Performance ; An empirical study on French Data

Muriel Fadairo , Magali Chaudey , Frédéric Perdreau
5th International Conferences on Economics and Management of Networks (EMNet), Dec 2011, Limassol, Cyprus
Communication dans un congrès halshs-00675238 v1

Share-contract and chain performance in French distribution systems

Muriel Fadairo
AFIO Seminar, Toulouse School of Economics, Jun 2011, Toulouse, France
Communication dans un congrès halshs-00949233 v1

La diversité sectorielle des formes contractuelles

Muriel Fadairo , Magali Chaudey
Séminaire INSEE Formes d'organisation et dynamique des réseaux, Nov 2010, Paris, France
Communication dans un congrès halshs-00536077 v1

Share-contract and network performance with bilateral moral-hazard: a comparative perspective on European franchising data

Muriel Fadairo
59 ème congrès de l'AFSE (Association Française de Science Economique), Sep 2010, Paris, France
Communication dans un congrès halshs-00536075 v1

Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data.

Magali Chaudey , Muriel Fadairo
12th Annual Conference International Society for New Institutional Economics (ISNIE), Jun 2008, Toronto, Canada
Communication dans un congrès hal-00332633 v1

Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data

Magali Chaudey , Muriel Fadairo
35th Conference of the European Association for Research in Industrial Economics (EARIE), Sep 2008, Toulouse, France
Communication dans un congrès hal-00332629 v1

Bilateral Moral Hazard and Profit Sharing Vertical Restraints : Evidence from European Contract Data

Magali Chaudey , Muriel Fadairo
22nd Annual International Society of Franchising Conference (ISOF), Jun 2008, Saint-Malo, France
Communication dans un congrès hal-00332630 v1

Vertical Restraints in Franchising and Reputation of Networks : A Clause to Clause Analysis on French Data

Magali Chaudey , Muriel Fadairo , Myriam Normand
International Conference on Economics and Management of Networks EMNET, Sep 2005, Budapest, Hungary
Communication dans un congrès hal-00375473 v1
Image document

Franchisors' choice between royalties and fixed fees evidence from Brazil

Eugênio José Silva Bitti , Cintya Lanchimba , Muriel Fadairo
2017
Pré-publication, Document de travail halshs-01618054 v1
Image document

Spatial strategies in Brazilian Franchising; Behavior categories and Performance Outcome

Eugenio Jose Silva Bitti , Muriel Fadairo , Cintya Lanchimba , Vivian-Lara Silva
2016
Pré-publication, Document de travail halshs-01292057 v1
Image document

Optimal Monetary Provisions and Risk Aversion in Plural Form Franchise Networks A Model of Incentives with Heterogeneous Agents

Muriel Fadairo , Cintya Lanchimba , Miguel Yangari
2016
Pré-publication, Document de travail halshs-01251344 v2
Image document

Network Form and Performance. The Case of Multi-Unit Franchising

Muriel Fadairo , Cintya Lanchimba , Josef Windsperger
2015
Pré-publication, Document de travail halshs-01128075 v1
Image document

Economic Rationales of Exclusive Dealing ; Empirical Evidence from the French Distribution Networks

Muriel Fadairo , Jianyu Yu
2014
Pré-publication, Document de travail halshs-00945551 v1
Image document

Performance in distribution systems : What is the influence of the upstream firm's organizational choices ?

Muriel Fadairo , Cintya Lanchimba
2012
Pré-publication, Document de travail halshs-00727382 v1
Image document

Signaling the value of a business concept : Evidence from a structural model with Brazilian franchising data

Muriel Fadairo , Cintya Lanchimba
2012
Pré-publication, Document de travail halshs-00735573 v1
Image document

Sector-based explanation of vertical integration in distribution systems; Evidence from France

Magali Chaudey , Muriel Fadairo , Gwennaël Solard
2011
Pré-publication, Document de travail halshs-00654848 v1
Image document

Double-Sided Externalities and Vertical Contracting : Evidence from European Franchising Data

Magali Chaudey , Muriel Fadairo
2009
Pré-publication, Document de travail hal-00376243 v1
Image document

The geography of innovation : challenge to technology policy within regions

Muriel Fadairo , Nadine Massard
2009
Pré-publication, Document de travail hal-00377007 v1
Image document

The European Technology Policy : Propositions for a Multilevel Governance

Muriel Fadairo
2009
Pré-publication, Document de travail hal-00376939 v1
Image document

Réputation des réseaux de franchise et restrictions verticales : un travail empirique sur données françaises

Magali Chaudey , Muriel Fadairo
2006
Pré-publication, Document de travail ujm-00070933 v1
Image document

Restrictions verticales et externalité intra-marque en matière d'effort promotionnel Un test empirique sur données françaises

Magali Chaudey , Muriel Fadairo
2006
Pré-publication, Document de travail ujm-00070942 v1
Image document

Networks Performance and Contractual Design: Empirical Evidence from Franchising

Magali Chaudey , Muriel Fadairo
2006
Pré-publication, Document de travail ujm-00070949 v1