Andria Andriuzzi

16
Documents

Publications

Publications

Image document

Impact des contenus informatifs et persuasifs sur l'engagement des consommateurs sur les médias sociaux

Sandra Arrivé , Andria Andriuzzi
Congrès National de la Recherche des IUT, Université de Haute-Alsace (UHA) Mulhouse - Colmar [Université de Haute-Alsace (UHA)], 2024, Mulhouse, France
Communication dans un congrès hal-04619729 v1

When consumers do or do not engage with brands after observing commanding communication on social media

Andria Andriuzzi , Géraldine Michel
ACR Annual Conference, Association for Consumer Research, 2024, Paris, France
Communication dans un congrès hal-04906300 v1

Who should say what? Interaction effect of content type and source for digital brand-related content

Sandra Arrivé , Andria Andriuzzi
Social Computing and Social Media, International Conference on Human-Computer Interaction, HCI International, 2024, Washington DC, United States
Communication dans un congrès hal-04906372 v1

Begging for liking: Should brands use call to actions to draw engagement

Andria Andriuzzi , Géraldine Michel
Congrès de l'Association Française du Marketing (AFM), 2021, Angers, France
Communication dans un congrès hal-03253315 v1
Image document

How Brand Conversations on Social Media Prompt Jealousy in Brand Relationships

Andria Andriuzzi , Géraldine Michel , Claudiu Dimofte
ACR Conference, Oct 2020, Paris, France
Communication dans un congrès hal-02977457 v1
Image document

Pratiques conversationnelles des marques : proposition d’une typologie

Andria Andriuzzi
34ème congrès international de l’Association Française du Marketing, 2018, Strasbourg, France
Communication dans un congrès hal-03090509 v1
Image document

Conversation avec une marque : perception des modalités d'expression des marques sur les médias sociaux

Andria Andriuzzi
31ème congrès international de l'Association Française du Marketing, 2015, Marrakech, Maroc
Communication dans un congrès hal-03737758 v1

When consumers do or do not engage with brands after observing commanding communication on social media

Andria Andriuzzi , Géraldine Michel
ACR Annual Conference, Advances in Consumer Research, 52, Association for Consumer Research, 2024
Proceedings/Recueil des communications hal-04906592 v1

Overly attached? When brand flattery generates jealousy in social media: An abstract

Andria Andriuzzi , Géraldine Michel , Claudiu Dimofte
Academy of Marketing Science Annual Conference, Celebrating the Past and Future of Marketing and Discovery with Social Impact, Springer International Publishing, pp.441-442, 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-030-95346-1_145⟩
Proceedings/Recueil des communications hal-04768234 v1

How brand conversations on social media prompt jealousy in brand relationships

Andria Andriuzzi , Géraldine Michel , Claudiu Dimofte
ACR Annual Conference, 48, Association for Consumer Research, pp.190-191, 2020, Advances in Consumer Research
Proceedings/Recueil des communications hal-04906516 v1

Social media conversations: When consumers do not react positively to brands’ kindness to others

Andria Andriuzzi , Géraldine Michel
Social Computing and Social Media. International Conference on Human-Computer Interaction, Lecture Notes in Computer Science, 11579, Springer International Publishing, pp.268-278, 2019, Communication and Social Communities, ⟨10.1007/978-3-030-21905-5_21⟩
Proceedings/Recueil des communications hal-04906574 v1

Gérer les interactions avec ses consommateurs sur les médias sociaux

Andria Andriuzzi
Performez en marketing digital, Vuibert, pp.322-344, 2021, Performez !, 978-2-311-62356-7
Chapitre d'ouvrage hal-04768175 v1