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The co-evolution of EMNEs and market actors’ institutional works in emerging economies: The case of Korean music agencies in VietnamManagement international = International management = Gestión internacional, 2024, 28 (Spécial), pp.67-79. ⟨10.59876/a-a99y-ffk7⟩
Article dans une revue
hal-04854136
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The micro dynamics of participation in collective market work: The case of Community-Supported Agriculture in FranceJournal of Business Research, 2023, 157, pp.113559. ⟨10.1016/j.jbusres.2022.113559⟩
Article dans une revue
hal-04213862
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Nation branding as a market-shaping strategy: A study on South Korean products in VietnamJournal of Business Research, 2021, 122, pp.131-144. ⟨10.1016/j.jbusres.2020.08.029⟩
Article dans une revue
hal-04003016
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Minari: The Concealed Asian Aspiration Wrapped in the American DreamMarkets, globalization & development review, 2021, 6 (2), ⟨10.23860/MGDR-2021-06-02-03⟩
Article dans une revue
hal-04003407
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La glocalisation de la culture juvénile dans les marchés émergents : une approche butlerienneAtlas - AFMI (Conférence Annuelle de l'Association Francophone de Management International), Excelia Business School & IAE La Rochelle, May 2025, La Rochelle, France
Communication dans un congrès
hal-05061649
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Glocalization as cultural refraction: An ethnographic study of Vietnamese young consumers’ foreign product consumptionEuropean International Business Academy Conference, Aalto University, Dec 2024, Helsinki (Finland), Finland
Communication dans un congrès
hal-05055976
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Stigmatized global brands and youth culture in emerging markets: A case study on K-pop music consumption in VietnamEuropean International Business Academy Conference, ISEG University of Lisbon, Dec 2023, Lisbon (Portugal), Portugal
Communication dans un congrès
hal-05055991
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Dynamic interactions between global and local consumer cultures: A multi-site ethnographic study on the music consumption of Vietnamese young consumersBusiness administration. Université Lille, 2016. English. ⟨NNT : ⟩
Thèse
tel-04003340
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