Aurélie HEMONNET

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Documents

Publications

Publications

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Conservatives, Progressives and Transformers: The Influence of Marketers' Biases on Sustainable Innovation

Sophie Richit , Aurélie Hemonnet‐goujot

Creativity and Innovation Management, 2025, ⟨10.1111/caim.70027⟩

Article dans une revue hal-05389626v1
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THE SHIP OF THESEUS: HOW DO PRACTITIONERS NAVIGATE BETWEEN BRAND LONGEVITY AND BRAND MODERNITY?

Aurélie Hemonnet-Goujot , Fabien Pecot

Décisions Marketing, 2025, 118 (2), pp.13-37. ⟨10.3917/dm.118.0013⟩

Article dans une revue hal-05312113v1
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Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach

Ludivine Ravat , Aurélie Hemonnet-Goujot , Sandrine Hollet-Haudebert

Industrial Marketing Management, 2024, 118, pp.110-125. ⟨10.1016/j.indmarman.2023.12.015⟩

Article dans une revue hal-04893429v1
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Crowdsourcing innovation challenges: How participants react when their ideas are rejected

Cyrielle Vellera , Elodie Jouny-Rivier , Aurélie Hemonnet-Goujot

Creativity and Innovation Management, 2023, 32 (1), pp.158-173. ⟨10.1111/caim.12528⟩

Article dans une revue hal-03841105v1
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“All you need is love”. From product design value perception to luxury brand love: An integrated framework

Aurélie Hemonnet-Goujot , Pierre Valette-Florence

Journal of Business Research, 2022, 139, pp.1463-1475. ⟨10.1016/j.jbusres.2021.10.066⟩

Article dans une revue hal-03562015v1
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The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience

Aurélie Hemonnet-Goujot , Aurélie Kessous , Fanny Magnoni

Journal of Business Research, 2022, 139, pp.1513-1524. ⟨10.1016/j.jbusres.2021.10.070⟩

Article dans une revue hal-03511454v1
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Network creativity: A conceptual lens for inter- and intra-organisational creative processes

Aurélie Hemonnet-Goujot , Björn Ivens , Catherine Pardo

Industrial Marketing Management, 2022, 102, ⟨10.1016/j.indmarman.2022.02.002⟩

Article dans une revue hal-03562190v1

Comment réussir la collaboration entre marketing et design

Aurélie Hemonnet-Goujot , Manceau, D. , Abecassis-Moedas, C. , Huet, J.M.

Harvard business review France, 2021

Article dans une revue hal-03324215v1

The dynamics of innovation contest experience: An integrated framework from the customer’s perspective

Stéphane Salgado , Aurélie Hemonnet-Goujot , David Henard , Virginie de Barnier

Journal of Business Research, 2020, 117, pp.29-43. ⟨10.1016/j.jbusres.2020.05.041⟩

Article dans une revue hal-02732997v1
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Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean

Luis Lages , Antonin Ricard , Aurélie Hemonnet-Goujot , Anne‐marie Guerin

Strategic Change, 2020, 29 (2), pp.195-213. ⟨10.1002/jsc.2321⟩

Article dans une revue hal-02734810v1
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When external design and marketing collaborate to develop new products: A typology of patterns

Aurélie Hemonnet-Goujot , Céline Abecassis‐moedas , Delphine Manceau

Creativity and Innovation Management, 2020, 29 (S1), pp.51-62. ⟨10.1111/caim.12382⟩

Article dans une revue hal-03511390v1
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Drivers and Pathways of NPD Success in the Marketing-External Design Relationship

Aurélie Hemonnet-Goujot , Delphine Manceau , Celine Abecassis-Moedas

Journal of Product Innovation Management, 2019, 36 (2), pp.196-223. ⟨10.1111/jpim.12472⟩

Article dans une revue hal-01883760v1
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Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation

Aurélie Hemonnet-Goujot , Julie Fabbri , Delphine Manceau

Décisions Marketing, 2016, 83 (3), pp.123-139. ⟨10.7193/DM.083.123.138⟩

Article dans une revue hal-01412693v1

À propos du livre « Management de l’innovation et globalisation » de Sihem Ben Mahmoud-Jouini, Florence Charue-Duboc et Christophe Midler

Bénédicte Aldebert , Aurélie Hemonnet-Goujot , Antonin Ricard

Management international = International management = Gestión internacional, 2015, 19 (Numéro Spécial ), pp.203-204

Article dans une revue hal-01455674v1
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Conservateurs, progressistes, transformateurs : l’influence des biais décisionnels des marketeurs sur l’innovation durable

Sophie Richit , Aurélie Hemonnet-Goujot

41ème Congrès International de l’Association Française du Marketing (AFM), May 2025, Lille, France

Communication dans un congrès hal-05097736v1

Green Innovation Adoption: Examining the Role of Diverse User Profiles

Amanullah Phulpoto , Aurélie Hemonnet-Goujot , Linda Hamdi-Kidar

Academy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France

Communication dans un congrès hal-05319870v1
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Oh Look, Another Woke Brand ! : Brand Legitimacy's Impact on the Consumer-Brand Relationship in Brand Activism Campaigns

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

54th Annual Conference of the European Marketing Academy, European Marketing Academy (EMAC), May 2025, Madrid, Spain

Communication dans un congrès hal-05477859v1
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Unveiling decision biases shaping sustainable innovation: a typology of marketing managers

Sophie Richit , Aurélie Hemonnet-Goujot

54th Annual Conference of the European Marketing Academy (EMAC), May 2025, Pozuelo de Alarcón (Madrid), Spain

Communication dans un congrès hal-05097759v1
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Brand Activism: Tri-dimensional Brand Legitimacy's Impact on the Consumer-Brand Relationship

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

41ème CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, ASSOCIATION FRANÇAISE DU MARKETING, May 2025, Lille, France

Communication dans un congrès hal-05477845v1

“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior

Hiba Qazi , Aurélie Hemonnet-Goujot , Fanny Magnoni

Academy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France

Communication dans un congrès hal-05318234v1

Profiling Consumers: How User Diversity Shapes Green Innovation Adoption

Amanullah Phulpoto , Aurélie Hemonnet-Goujot , Linda Hamdi-Kidar

Innovation and Product Development Management Conference (IPDMC), Jun 2025, Porto, Portugal

Communication dans un congrès hal-05319973v1

From Design Capabilities to Design Ambidexterity: A Research Agenda

Céline Abecassis‐moedas , Aurélie Hemonnet-Goujot

International Product Development Management Conference (IPDMC), Jun 2024, Dublin (IR), Ireland

Communication dans un congrès hal-04619870v1

The influence of decision biases in sustainable innovation marketing practices

Sophie Richit , Aurélie Hemonnet-Goujot

International Product Development Management Conference (IPDMC), Jun 2024, Dublin, Ireland

Communication dans un congrès hal-04620032v1

Architecting value propositions for driving data-driven innovations: unveiling the role of data-driven innovation capability of marketing through a configurational approach

Ludivine Ravat , Olivier Furrer , Aurélie Hemonnet-Goujot

The 2024 Haring Symposium, Kelley School of Business, Indiana University, Bloomington, USA, Apr 2024, Bloomington (Indiana), United States

Communication dans un congrès hal-04654123v1
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Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom

Communication dans un congrès hal-04160966v1

Deconstructing "wokewashing”: the role of brand legitimacy and temporal distance in brand activism.

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

39ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Association Française du Marketing (AFM), May 2023, Vannes, France

Communication dans un congrès hal-04160965v1

It’s Time to Speak Up! The Influence of Perceived Legitimacy in Activist Brands on Consumer Behavior

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

2023 AMA Winter Academic Conference, American Marketing Association, Feb 2023, Online, France

Communication dans un congrès hal-04313116v1

The Ship of Theseus: How do Practitioners Navigate between Brand Longevity and Brand Modernity?

Aurélie Hemonnet-Goujot , Fabien Pecot

39e Congrès International de l’Association Française du Marketing (AFM), May 2023, Vannes, France

Communication dans un congrès hal-04154065v1
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Data-driven innovation capability of marketing for B2B firms: definition and construction process

Ludivine Ravat , Aurélie Hemonnet-Goujot , Sandrine Hollet-Haudebert

Academy of Innovation, Entrepreneurship, and Knowledge, ACIEK, ESIC, Jun 2023, Madrid, Spain

Communication dans un congrès hal-04151228v1
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Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes

Ludivine Ravat , Aurélie Hemonnet-Goujot , Sandrine Hollet-Haudebert

Industrial Marketing Management Summit, Bamberg University, Jan 2023, Bamberg, Germany

Communication dans un congrès hal-04151199v1

Distinguishing Design Paradigms in Innovation Management

Aurélie Hemonnet-Goujot , Céline Abecassis‐moedas

JPIM Research Forum, PDMA, Jan 2022, Online, United States

Communication dans un congrès hal-03562197v1
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THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France

Communication dans un congrès hal-03179685v2

Network Creativity: A Conceptual Lens for Inter- and Intra-Organization Creative Processes

Aurélie Hemonnet-Goujot , Björn Ivens , Catherine Pardo

4th Industrial Marketing Management Summit, Jan 2021, Copenhaguen (online), Denmark

Communication dans un congrès hal-03136753v1

Distinguishing Design Paradigms in Innovation Management

Aurélie Hemonnet-Goujot , Céline Abecassis‐moedas

30e Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2021, online, France

Communication dans un congrès hal-03260630v1
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Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence

EMAC 2021 Annual Conference, May 2021, Madrid, Spain

Communication dans un congrès hal-03180194v1

Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

Aurélie Hemonnet-Goujot , Fanny Magnoni , Aurélie Kessous

Monaco Symposium on Luxury, Feb 2020, Monaco, France

Communication dans un congrès hal-02473303v1

All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective

Aurélie Hemonnet-Goujot , Pierre Valette-Florence

Monaco Symposium on Luxury, Apr 2020, Monaco, France

Communication dans un congrès hal-02473306v1

La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marque

Aurélie Hemonnet-Goujot , Delphine Manceau , Pierre Valette-Florence

Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France

Communication dans un congrès hal-02129062v1

L’innovation produit durable : quel impact sur la performance marketing ?

Aurélie Hemonnet-Goujot , Fanny Magnoni

Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France

Communication dans un congrès hal-02129068v1

Conceptualizing Brand Innovation Capital as an Antecedent of Product Innovativeness

Aurélie Hemonnet-Goujot , Delphine Manceau , Pierre Valette-Florence

La Londe Conference, Jun 2019, La Londe, France

Communication dans un congrès hal-02129074v1

L’impact de l’innovation produit durable sur la performance marketing : proposition d’un modèle conceptuel

Aurélie Hemonnet-Goujot , Fanny Magnoni

16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France

Communication dans un congrès hal-02484653v1

The influence of design on luxury brand love

Aurélie Hemonnet-Goujot , Pierre Valette-Florence

Global Marketing Conference, Jul 2018, Tokyo, Japan

Communication dans un congrès hal-01883770v1

Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital

Aurélie Hemonnet-Goujot , Delphine Manceau , Pierre Valette-Florence

European Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom

Communication dans un congrès hal-01735535v1

Enhancing luxury brand value through design

Aurélie Hemonnet-Goujot , Pierre Valette-Florence

21st Academy of Marketing Science (AMS), Jun 2018, Porto, Portugal

Communication dans un congrès hal-03583454v1

Co-creation experience for innovation: the critical role of perceived challenge

Stéphane Salgado , Aurélie Hemonnet-Goujot

24th International Product Development Management Conference (IPDMC), Jun 2017, Reykjavik, Iceland

Communication dans un congrès hal-03583457v1

Materiality of spatial strategies and spatial tactics: the shopfloor as a hybrid space

Anna Glaser , Caroline Rieu Plichon , Aurélie Hemonnet-Goujot , Julie Fabbri

Organizations, Artifacts and Practices (OAP) workshop, Jun 2016, Lisbonne, Portugal

Communication dans un congrès hal-03583459v1

Mieux comprendre l’expérience de co-création dans la phase d’idéation

Stéphane Salgado , Aurélie Hemonnet-Goujot

32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France

Communication dans un congrès hal-03583462v1

Branding: At the heart of the relationship between product marketing and design

Aurélie Hemonnet-Goujot , Delphine Manceau

Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald Group Publishing, pp.3-30, 2016

Chapitre d'ouvrage hal-01412664v1