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The Ship of Theseus: How do Practitioners Navigate between Brand Longevity and Brand Modernity?
Aurélie Hemonnet-Goujot
,
Fabien Pecot
39e Congrès International de l’Association Française du Marketing (AFM), May 2023, Vannes, France
Conference papers
hal-04154065v1
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Data-driven innovation capability of marketing for B2B firms: definition and construction process
Ludivine Ravat
,
Aurélie Hemonnet-Goujot
,
Sandrine Hollet-Haudebert
Academy of Innovation, Entrepreneurship, and Knowledge, ACIEK, ESIC, Jun 2023, Madrid, Spain
Conference papers
hal-04151228v1
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Deconstructing "wokewashing”: the role of brand legitimacy and temporal distance in brand activism.
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
39ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Association Française du Marketing (AFM), May 2023, Vannes, France
Conference papers
hal-04160965v1
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Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom
Conference papers
hal-04160966v1
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Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes
Ludivine Ravat
,
Aurélie Hemonnet-Goujot
,
Sandrine Hollet-Haudebert
Industrial Marketing Management Summit, Bamberg University, Jan 2023, Bamberg, Germany
Conference papers
hal-04151199v1
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Distinguishing Design Paradigms in Innovation Management
Aurélie Hemonnet-Goujot
,
Céline Abecassis‐moedas
JPIM Research Forum, PDMA, Jan 2022, Online, United States
Conference papers
hal-03562197v1
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Network Creativity: A Conceptual Lens for Inter- and Intra-Organization Creative Processes
Aurélie Hemonnet-Goujot
,
Björn Ivens
,
Catherine Pardo
4th Industrial Marketing Management Summit, Jan 2021, Copenhaguen (online), Denmark
Conference papers
hal-03136753v1
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Distinguishing Design Paradigms in Innovation Management
Aurélie Hemonnet-Goujot
,
Céline Abecassis‐moedas
30e Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2021, online, France
Conference papers
hal-03260630v1
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Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
EMAC 2021 Annual Conference, May 2021, Madrid, Spain
Conference papers
hal-03180194v1
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THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France
Conference papers
hal-03179685v2
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Is less more? The effect of substitution product innovations on consumer-luxury brands relationships
Aurélie Hemonnet-Goujot
,
Fanny Magnoni
,
Aurélie Kessous
Monaco Symposium on Luxury, Feb 2020, Monaco, France
Conference papers
hal-02473303v1
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All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
Monaco Symposium on Luxury, Apr 2020, Monaco, France
Conference papers
hal-02473306v1
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L’innovation produit durable : quel impact sur la performance marketing ?
Aurélie Hemonnet-Goujot
,
Fanny Magnoni
Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Conference papers
hal-02129068v1
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Conceptualizing Brand Innovation Capital as an Antecedent of Product Innovativeness
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
La Londe Conference, Jun 2019, La Londe, France
Conference papers
hal-02129074v1
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Frameworks for Innovation, Change and Growth: Value Creation Wheel, Design Thinking, Creative Problem Solving, and Lean
L.-P Lages
,
Antonin Ricard
,
Aurélie Hemonnet-Goujot
,
A.-M Guerin
Global Creating Value, May 2019, New York, United States
Conference papers
hal-02473232v1
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La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marque
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Conference papers
hal-02129062v1
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L’impact de l’innovation produit durable sur la performance marketing : proposition d’un modèle conceptuel
Aurélie Hemonnet-Goujot
,
Fanny Magnoni
16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France
Conference papers
hal-02484653v1
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Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
European Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom
Conference papers
hal-01735535v1
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The influence of design on luxury brand love
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
Global Marketing Conference, Jul 2018, Tokyo, Japan
Conference papers
hal-01883770v1
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Enhancing luxury brand value through design
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
21st Academy of Marketing Science (AMS), Jun 2018, Porto, Portugal
Conference papers
hal-03583454v1
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Co-creation experience for innovation: the critical role of perceived challenge
Stéphane Salgado
,
Aurélie Hemonnet-Goujot
24th International Product Development Management Conference (IPDMC), Jun 2017, Reykjavik, Iceland
Conference papers
hal-03583457v1
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Materiality of spatial strategies and spatial tactics: the shopfloor as a hybrid space
Anna Glaser
,
Caroline Rieu Plichon
,
Aurélie Hemonnet-Goujot
,
Julie Fabbri
Organizations, Artifacts and Practices (OAP) workshop, Jun 2016, Lisbonne, Portugal
Conference papers
hal-03583459v1
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Mieux comprendre l’expérience de co-création dans la phase d’idéation
Stéphane Salgado
,
Aurélie Hemonnet-Goujot
32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France
Conference papers
hal-03583462v1
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