Aurélie HEMONNET
Publications
Publications
|
|
Conservateurs, progressistes, transformateurs : l’influence des biais décisionnels des marketeurs sur l’innovation durable41ème Congrès International de l’Association Française du Marketing (AFM), May 2025, Lille, France |
Green Innovation Adoption: Examining the Role of Diverse User ProfilesAcademy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France |
|
|
|
Oh Look, Another Woke Brand ! : Brand Legitimacy's Impact on the Consumer-Brand Relationship in Brand Activism Campaigns54th Annual Conference of the European Marketing Academy, European Marketing Academy (EMAC), May 2025, Madrid, Spain |
|
|
Unveiling decision biases shaping sustainable innovation: a typology of marketing managers54th Annual Conference of the European Marketing Academy (EMAC), May 2025, Pozuelo de Alarcón (Madrid), Spain |
|
|
Brand Activism: Tri-dimensional Brand Legitimacy's Impact on the Consumer-Brand Relationship41ème CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, ASSOCIATION FRANÇAISE DU MARKETING, May 2025, Lille, France |
“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable BehaviorAcademy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France |
|
Profiling Consumers: How User Diversity Shapes Green Innovation AdoptionInnovation and Product Development Management Conference (IPDMC), Jun 2025, Porto, Portugal |
|
From Design Capabilities to Design Ambidexterity: A Research AgendaInternational Product Development Management Conference (IPDMC), Jun 2024, Dublin (IR), Ireland |
|
The influence of decision biases in sustainable innovation marketing practicesInternational Product Development Management Conference (IPDMC), Jun 2024, Dublin, Ireland |
|
Architecting value propositions for driving data-driven innovations: unveiling the role of data-driven innovation capability of marketing through a configurational approachThe 2024 Haring Symposium, Kelley School of Business, Indiana University, Bloomington, USA, Apr 2024, Bloomington (Indiana), United States |
|
|
|
Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom |
Deconstructing "wokewashing”: the role of brand legitimacy and temporal distance in brand activism.39ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Association Française du Marketing (AFM), May 2023, Vannes, France |
|
It’s Time to Speak Up! The Influence of Perceived Legitimacy in Activist Brands on Consumer Behavior2023 AMA Winter Academic Conference, American Marketing Association, Feb 2023, Online, France |
|
The Ship of Theseus: How do Practitioners Navigate between Brand Longevity and Brand Modernity?39e Congrès International de l’Association Française du Marketing (AFM), May 2023, Vannes, France |
|
|
|
Data-driven innovation capability of marketing for B2B firms: definition and construction processAcademy of Innovation, Entrepreneurship, and Knowledge, ACIEK, ESIC, Jun 2023, Madrid, Spain |
|
|
Data-driven innovation capability of marketing: an exploratory study of its components and underlying processesIndustrial Marketing Management Summit, Bamberg University, Jan 2023, Bamberg, Germany |
Distinguishing Design Paradigms in Innovation ManagementJPIM Research Forum, PDMA, Jan 2022, Online, United States |
|
|
|
THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France |
Network Creativity: A Conceptual Lens for Inter- and Intra-Organization Creative Processes4th Industrial Marketing Management Summit, Jan 2021, Copenhaguen (online), Denmark |
|
Distinguishing Design Paradigms in Innovation Management30e Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2021, online, France |
|
|
|
Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand ActivismEMAC 2021 Annual Conference, May 2021, Madrid, Spain |
Is less more? The effect of substitution product innovations on consumer-luxury brands relationshipsMonaco Symposium on Luxury, Feb 2020, Monaco, France |
|
All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative PerspectiveMonaco Symposium on Luxury, Apr 2020, Monaco, France |
|
La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marqueCongrès International de l'Association Française du Marketing, May 2019, Le Havre, France |
|
L’innovation produit durable : quel impact sur la performance marketing ?Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France |
|
Conceptualizing Brand Innovation Capital as an Antecedent of Product InnovativenessLa Londe Conference, Jun 2019, La Londe, France |
|
L’impact de l’innovation produit durable sur la performance marketing : proposition d’un modèle conceptuel16ème Congrès de l’ADERSE, Mar 2019, Aix-en-Provence, France |
|
The influence of design on luxury brand loveGlobal Marketing Conference, Jul 2018, Tokyo, Japan |
|
Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation CapitalEuropean Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom |
|
Enhancing luxury brand value through design21st Academy of Marketing Science (AMS), Jun 2018, Porto, Portugal |
|
Co-creation experience for innovation: the critical role of perceived challenge24th International Product Development Management Conference (IPDMC), Jun 2017, Reykjavik, Iceland |
|
Materiality of spatial strategies and spatial tactics: the shopfloor as a hybrid spaceOrganizations, Artifacts and Practices (OAP) workshop, Jun 2016, Lisbonne, Portugal |
|
Mieux comprendre l’expérience de co-création dans la phase d’idéation32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France |
Marketing Management, 17e éditionPearson, 2025 |
|
LE MARKETING DE L'INNOVATION2022 |
|
Marketing Management (16e édition)Pearson, 2019 |
Branding: At the heart of the relationship between product marketing and designMulti-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald Group Publishing, pp.3-30, 2016 |