Caroline Bonnetier

Doctorante en Sciences de Gestion (Marketing) - IAE Tours Val de Loire | Phd Candidate on Management Sciences (Marketing)
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Documents
Affiliations actuelles
  • Val de Loire Recherche en Management (VALLOREM)
  • Université de Tours (UT)
  • Institut d'Administration des Entreprises (IAE) - Tours Val de Loire (IAE Tours Val de Loire)
Identifiants chercheurs

Présentation

PhD Candidate in Management Sciences (Marketing) IAE Tours Val de Loire – Vallorem Research Lab

Currently a third-year PhD candidate in Management Sciences, specializing in Marketing at IAE Tours Val de Loire (Vallorem Research Lab), my research focuses on consumer pro-environmental behavior. More specifically, I study the role of telepresence and psychological distance in educating consumers about environmental responsibility, with a particular interest in virtual reality educational experiences.

Keywords: Consumer Behavior, Telepresence, Psychological Distance, Environmental Concern, Pro-Environmental Behavior, Risk Communication, Virtual Reality

Curious, engaged, and creative, I would be delighted to discuss my research with you.

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Publications

The role of flow in consumer environmental commitment applied to the case of immersive 360° educational videos

Caroline Bonnetier , Baptiste Moussaoui , Imed Ben Nasr , Laurent Maubisson

The International Conference on Technologies & Organization, Jun 2025, La Rochelle, France

Communication dans un congrès hal-05324416v1

The Role of Telepresence in Consumer Environmental Responsibility: The Case of Virtual Reality Educational Experiences

Caroline Bonnetier

Laval Virtual, Arts et Métiers, Apr 2025, Laval, France

Communication dans un congrès hal-05057672v1

Effect of psychological distance on environmental concern: the case of pollinator park, a virtual reality educational experience on the decline of pollinating insects

Caroline Bonnetier , Imed Ben Nasr , Patricia Coutelle , Laurent Maubisson

European Marketing Academy (EMAC), Sep 2024, Lisbon, France

Communication dans un congrès hal-04931336v1

Rôle de l’état de flow sur la préoccupation pour l’environnement : le cas des expériences pédagogiques en réalité virtuelle

Caroline Bonnetier , Laurent Maubisson , Patricia Coutelle

International Marketing Trends Conference (IMTC), Jan 2024, Venice, Italie

Communication dans un congrès hal-04923751v1

Identification des facteurs favorables à la sensation de téléprésence dans une expérience pédagogique en réalité virtuelle

Caroline Bonnetier , Laurent Maubisson

Serious Games Applied to Medicine and Healthcare, Nov 2023, Nice, France

Communication dans un congrès hal-04927528v1
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L’état de flow dans une expérience digitale appréhendé par l’approche du Four-Channels Flow Model

Laurent Maubisson , Patricia Coutelle , Caroline Bonnetier

Colloque du Marketing Digital, 2022, Paris, France

Communication dans un congrès hal-03933941v1

The Role of Perceived Residual Value in Post-Consumer Behaviours

Caroline Bonnetier , Julie Loiseau

American Marketing Association (AMA) Summer Conference 2025, Aug 2025, Chicago Illinois. (Etats-Unis), France.

Poster de conférence hal-05272971v1