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Caroline Bonnetier

Doctorante en Sciences de Gestion (Marketing) - IAE Tours Val de Loire | Phd Candidate on Management Sciences (Marketing)
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Affiliations actuelles
  • Val de Loire Recherche en Management (VALLOREM)
  • Université de Tours (UT)
  • Institut d'Administration des Entreprises (IAE) - Tours Val de Loire (IAE Tours Val de Loire)
Identifiants chercheurs

Présentation

PhD Candidate in Management Sciences (Marketing) IAE Tours Val de Loire – Vallorem Research Lab

Currently a fourth-year doctoral student in Management Sciences - Marketing at the University of Tours, Vallorem Lab', I'm specialised in CB and more accurately in responsible, sustainable and social marketing. My researches focuses on the role of telepresence and psychological distance in consumers environmental responsibility, with a particular interest in virtual reality educational experiences. To this end, I am particularly interested in experimental designs, but I also enjoy discovering new, more qualitative methodologies.

Keywords: Consumer Behavior, Telepresence, Psychological Distance, Environmental Concern, Pro-Environmental Behavior, Risk Communication, Virtual Reality, Mixed-Method approaches

Curious, engaged, and creative, I would be delighted to discuss my research with you.

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Publications