Cindy CALDARA
Publications
Publications
Perceptions et justifications morales : étude des mécanismes de désengagement moral dans la consommation d’insectes41ème Congrès de l'Association Française du Marketing, May 2025, LILLE, France |
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Should I stay or should I go? How app affordances, psychological needs and engagement types shape the path to healthy eating behaviors41ème Congrès de l'Association Française du Marketing, May 2025, Lille, France |
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Effects of nudges categorized through Construal Level Theory on vegetarian meal choices: A large field experimentInternational Behavioural Public Policy Conference, Sep 2025, London, United Kingdom |
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EXPERIENCING AMBIENT SMELL WHILE BROWSING A MERCHANT WEBSITE: EFFECTS ON PURCHASE INTENTIONS AND ROLE OF INFERENCES OF MANIPULATIVE INTENT40ème Congrès International de L'Association Française du Marketing, Jun 2024, Paris, France |
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Co-creation of a message to promote healthy eating behavior: A lever to change one’s behaviors? An AbstractAcademy of Marketing Science World Conference, Jan 2023, Great Britain Canterburry, United Kingdom |
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The Co-Creation Paradigm for a Healthier Lifestyle: Fostering Consumers’ Creativity in online communitiesEuropean Social Marketing Conference, Jan 2022, Greece, Greece |
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Influence négative de la conscience sur l'efficacité des nudges? L’analyse du rôle médiateur de l'élaboration et de la réactance situationnelleColloque Etienne Thil, Jan 2022, La Rochelle, France, France |
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Food App-Rehension: When Digital Health Technology for Food BackfiresAcademy of Marketing Science Annual Conference, Jan 2021, New York, United States, États-Unis |
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Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An AbstractAcademy of Marketing Science Annual Conference, Jan 2021, online, Région indéterminée |
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Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ ExpectationsXXVIIème Congrès de l'Association Française du Marketing, Jan 2020, Angers, France, France |
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Du téléchargement au (dés)engagement des applications alimentaires : une approche par les affordancesQuinzième Journée AFM du Marketing Agroalimentaire à Montpellier, Jan 2020, Montpellier, France, France |
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Olfactionline : l’impact des odeurs ambiantes sur les comportements de consommation en ligne35ème Congrès de l'Association Française du Marketing (AFM), Jan 2019, Le Havre, France, France |
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Le toucher non diagnostique : effets de la texture d’un support sur l’évaluation et l’intention de comportement35ème Congrès de l'Association Française du Marketing (AFM), May 2019, Le Havre, France |
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Portuguese and French validation of need for drama (NFD) scale in consumer behaviorAcademy of Marketing Science Annual Conference, May 2018, Nouvelle Orléans, United States |
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Le besoin de drame : validation d'échelle en France et au PortugalCongrès de l'Association Française de Marketing, May 2018, Strasbourg, France |
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Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?Association for Consumer Research (ACR) Annual Conference, Nov 2013, Chicago, United States |
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Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebookFrench-Austrian-German Workshop on Consumer Behavior, Dec 2012, Innsbruck, Austria |
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Les effets du packaging standardisé sur la consommation alimentaire2ème Journée Internationale du Marketing Santé (JIMS), Mar 2012, Nice, France |
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Le packaging alimentaire standardisé peut-il être un outil de prévention de l’obésité ? Une étude exploratoire appliquée aux produits de snacking8ème Journée AFM du Marketing Agroalimentaire, Sep 2012, Montpellier, France |
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Facebook For Ever : Une exploration du concept d'attachement à un réseau Social6ème Journée de la communication "Below the line" Communications - Speed Reviewing, Mar 2012, Nancy, France |
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The Semantic and Aesthetic Impact of Smell on TouchAdvances in Consumer Psychology, Society for Consumer Psychology, Feb 2010, ST. PETE BEACH, Florida, United States |
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The semantic and aesthetic impact of smell on touchTHE SEMANTIC AND AESTHETIC IMPACT OF SMELL ON TOUCH", Oct 2010, Jacksonville (USA), États-Unis |
Co-Designing Consumer Acceptance: Innovative Packaging Solutions for Edible InsectThe 9th World Social Marketing Conference, Nov 2025, Alicante, Spain |
A sense of things to come: Future research directions in sensory marketingIN Cornell University, SHA School", site : http://scholarship.sha.cornell.edu/articles/336, 2010 |
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A sense of things to come: future research directions in sensory marketingA. Krishna. Sensory Marketing : research on the sensuality of products, Section VI (22), New York (Routledge Editions), pp.361-376, 2009 |