4
3
1
Dr. Claude CHAMMAA is an Associate Professor with expertise in the field of management. With a Ph.D. in Management, she combines research and teaching, inspiring the next generation of environmental stewards. Her work has contributed to sustainable solutions and garnered recognition in academic circles. Her research is centered on examining cause-and-effect relationships in various domains, including artificial intelligence, management, marketing, and human resources.She has a particular interest in studying how individuals perceive, behave, and embrace technology, exploring their adoption and acceptance of technological advancements.
|
Youth Adoption of Innovative Digital Marketing and Cross-Cultural DisparitiesAdministrative Sciences, 2023, 13, ⟨10.3390/admsci13060151⟩
Article dans une revue
hal-04687139
v1
|
Factors of User Perceptions & Attitudes Influencing Self-service Interactive Kiosk usage: The Case of Lebanon's Banking SectorReview of Economics and Business Administration, 2020, 3 (1)
Article dans une revue
hal-04801205
v1
|
|
Antecedents of Mobile Banking Usage among Students: A Pilot Study at Universities in LebanonAntecedents of Mobile Banking Usage among Students: A Pilot Study at Universities in Lebanon, 2018, 2 (1)
Article dans une revue
hal-04801244
v1
|
|
Higher Education and Employability: Building Student’s Self-confidence and EfficacySpringerPlus, 2017
Article dans une revue
hal-05071509
v1
|
|
The Optimization of the HRM at the “LSCA” in an Economy with Delay in Modernisation of SystemsSpringerPlus, 2016
Article dans une revue
hal-05071523
v1
|
AI disruption: understanding performance and learning motivation of generation ZAIM 2025 : 30ème Conférence annuelle de l'Association Information et Management. "Évolutions et perspectives des systèmes d'information dans les organisations et sociétés en transition", Association Information et Management (AIM), May 2025, Lyon, France
Communication dans un congrès
hal-05085739
v1
|
|
Behavioral Finance Biases and technology acceptance : Enhancing Lebanese investor's Decision-MakingICTO 2024, Jun 2024, Nanterre, France
Communication dans un congrès
hal-05071501
v1
|
Projet de création d'une méthode pédagogique innovante pour le développement durable2025
Pré-publication, Document de travail
hal-05071517
v1
|