Claude Chammaa
Présentation
Dr. Claude CHAMMAA is an Associate Professor with expertise in the field of management. With a Ph.D. in Management, she combines research and teaching, inspiring the next generation of environmental stewards. Her work has contributed to sustainable solutions and garnered recognition in academic circles. Her research is centered on examining cause-and-effect relationships in various domains, including artificial intelligence, management, marketing, and human resources.She has a particular interest in studying how individuals perceive, behave, and embrace technology, exploring their adoption and acceptance of technological advancements.
Compétences
Publications
Publications
Responsible and Sustainable Entrepreneurship in the Face of Socio-economic, Legal and Technological TransformationsPHD days 2025, UCA, Jul 2025, Marrakech, Morocco |
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AI disruption: understanding performance and learning motivation of generation ZAIM 2025 : 30ème Conférence annuelle de l'Association Information et Management. "Évolutions et perspectives des systèmes d'information dans les organisations et sociétés en transition", Association Information et Management (AIM), May 2025, Lyon, France |
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Empowering Farmers Through Innovation and Sustainable Technology Adoption.ICTO 2025, Excelia, Jun 2025, La rochelle, France |
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Digital Recognition Innovation and Climate Engagement: Cross-Cultural Insights from France and ItalyICTO 2025, Excelia, Jun 2025, La rochelle, France |
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Economic Efficiency vs Ecological Sustainability: The Modern Farmer’s Dilemma.ICTO 2025, Excelia, Jun 2025, La rochelle, France |
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Behavioral Finance Biases and technology acceptance : Enhancing Lebanese investor's Decision-MakingICTO 2024, Jun 2024, Nanterre, France |
Projet de création d'une méthode pédagogique innovante pour le développement durable2025 |