Claude Chammaa

Enseignante-Chercheuse, Sciences de Gestion, Institut Polytechnique UniLaSalle InTerACT-2018.C102
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Présentation

Dr. Claude CHAMMAA is an Associate Professor with expertise in the field of management. With a Ph.D. in Management, she combines research and teaching, inspiring the next generation of environmental stewards. Her work has contributed to sustainable solutions and garnered recognition in academic circles. Her research is centered on examining cause-and-effect relationships in various domains, including artificial intelligence, management, marketing, and human resources.She has a particular interest in studying how individuals perceive, behave, and embrace technology, exploring their adoption and acceptance of technological advancements.


Compétences

Management Marketing Sciences de Gestion Développement durable et SI, Gouvernance des SI, Innovation digitale, Intelligence artificielle et réalité augmentée, Marketing et SI, SI et Globalisation

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Publications

Reinventing French Agriculture: The Era of Farmers 4.0, Technological Innovation and Sustainability

Claude Chammaa , Fatma Fourati-Jamoussi , Ion Lucian Ceapraz , Valérie Leroux

Communications of the Association for Information Systems, 2025, 57

Article dans une revue hal-05349845v1

Artificial intelligence and behavioural finance biases: improving Lebanese investors decision-making

Claude Chammaa

Journal of Decision Systems, 2025, 34 (1), ⟨10.1080/12460125.2025.2537076⟩

Article dans une revue hal-05240855v1
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Youth Adoption of Innovative Digital Marketing and Cross-Cultural Disparities

Nada Mallah Boustani , Claude Chammaa

Administrative Sciences, 2023, 13, ⟨10.3390/admsci13060151⟩

Article dans une revue hal-04687139v1

Factors of User Perceptions & Attitudes Influencing Self-service Interactive Kiosk usage: The Case of Lebanon's Banking Sector

Claude Chammaa

Review of Economics and Business Administration, 2020, 3 (1)

Article dans une revue hal-04801205v1

Antecedents of Mobile Banking Usage among Students: A Pilot Study at Universities in Lebanon

Claude Chammaa , Nabil Georges Badr

Antecedents of Mobile Banking Usage among Students: A Pilot Study at Universities in Lebanon, 2018, 2 (1)

Article dans une revue hal-04801244v1

Higher Education and Employability: Building Student’s Self-confidence and Efficacy

Claude Chammaa

SpringerPlus, 2017

Article dans une revue hal-05071509v1

The Optimization of the HRM at the “LSCA” in an Economy with Delay in Modernisation of Systems

Claude Chammaa

SpringerPlus, 2016

Article dans une revue hal-05071523v1

Responsible and Sustainable Entrepreneurship in the Face of Socio-economic, Legal and Technological Transformations

Claude Chammaa

PHD days 2025, UCA, Jul 2025, Marrakech, Morocco

Communication dans un congrès hal-05188521v1

AI disruption: understanding performance and learning motivation of generation Z

Claude Chammaa , Marie Haikel-Elsabeh

AIM 2025 : 30ème Conférence annuelle de l'Association Information et Management. "Évolutions et perspectives des systèmes d'information dans les organisations et sociétés en transition", Association Information et Management (AIM), May 2025, Lyon, France

Communication dans un congrès hal-05085739v1

Empowering Farmers Through Innovation and Sustainable Technology Adoption.

Claude Chammaa , Fatma Fourati-Jamoussi , Ion Lucian Ceapraz , Valérie Leroux

ICTO 2025, Excelia, Jun 2025, La rochelle, France

Communication dans un congrès hal-05188517v1

Digital Recognition Innovation and Climate Engagement: Cross-Cultural Insights from France and Italy

Fatma Fourati-Jamoussi , Claude Chammaa

ICTO 2025, Excelia, Jun 2025, La rochelle, France

Communication dans un congrès hal-05188519v1

Economic Efficiency vs Ecological Sustainability: The Modern Farmer’s Dilemma.

Claude Chammaa , Fatma Fourati-Jamoussi

ICTO 2025, Excelia, Jun 2025, La rochelle, France

Communication dans un congrès hal-05188518v1

Behavioral Finance Biases and technology acceptance : Enhancing Lebanese investor's Decision-Making

Claude Chammaa , Léna Haddad

ICTO 2024, Jun 2024, Nanterre, France

Communication dans un congrès hal-05071501v1