Claude Chammaa

Enseignante-Chercheuse, Sciences de Gestion, Institut Polytechnique UniLaSalle InTerACT-2018.C102
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Libre accès
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Documents

Présentation

Dr. Claude CHAMMAA is an Associate Professor with expertise in the field of management. With a Ph.D. in Management, she combines research and teaching, inspiring the next generation of environmental stewards. Her work has contributed to sustainable solutions and garnered recognition in academic circles. Her research is centered on examining cause-and-effect relationships in various domains, including artificial intelligence, management, marketing, and human resources.She has a particular interest in studying how individuals perceive, behave, and embrace technology, exploring their adoption and acceptance of technological advancements.


Compétences

Management Marketing Sciences de Gestion Développement durable et SI, Gouvernance des SI, Innovation digitale, Intelligence artificielle et réalité augmentée, Marketing et SI, SI et Globalisation

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Publications

AI disruption: understanding performance and learning motivation of generation Z

Claude Chammaa , Marie Haikel-Elsabeh
AIM 2025 : 30ème Conférence annuelle de l'Association Information et Management. "Évolutions et perspectives des systèmes d'information dans les organisations et sociétés en transition", Association Information et Management (AIM), May 2025, Lyon, France
Communication dans un congrès hal-05085739 v1

Responsible and Sustainable Entrepreneurship in the Face of Socio-economic, Legal and Technological Transformations

Claude Chammaa
PHD days 2025, UCA, Jul 2025, Marrakech, Morocco
Communication dans un congrès hal-05188521 v1

Empowering Farmers Through Innovation and Sustainable Technology Adoption.

Claude Chammaa , Fatma Fourati-Jamoussi
ICTO 2025, Excelia, Jun 2025, La rochelle, France
Communication dans un congrès hal-05188517 v1

Digital Recognition Innovation and Climate Engagement: Cross-Cultural Insights from France and Italy

Fatma Fourati-Jamoussi , Claude Chammaa
ICTO 2025, Excelia, Jun 2025, La rochelle, France
Communication dans un congrès hal-05188519 v1

Economic Efficiency vs Ecological Sustainability: The Modern Farmer’s Dilemma.

Claude Chammaa , Fatma Fourati-Jamoussi
ICTO 2025, Excelia, Jun 2025, La rochelle, France
Communication dans un congrès hal-05188518 v1

Behavioral Finance Biases and technology acceptance : Enhancing Lebanese investor's Decision-Making

Claude Chammaa , Léna Haddad
ICTO 2024, Jun 2024, Nanterre, France
Communication dans un congrès hal-05071501 v1