Geneviève WINNINGER LEMARQUIS

8
Documents

Présentation

Domaines de recherche

Sciences de l'Homme et Société

Compétences

Management, Intercultural Management, Sales Management, Marketing and Sales B2B

Publications

Publications

Image document

Digital transformation in buyer-seller relationships within an ecosystem: what's the impact on engagement?

Geneviève Winninger Lemarquis
8th Summit Industrial Marketing Management (IMM), IMM Sarajevo Faculty of Economics and Business, Jan 2025, Sarajevo, Bosnia and Herzegovina
Communication dans un congrès hal-04996800 v1
Image document

Digital transformation in buyer-seller relationships within an ecosystem: which effects on engagement?

Geneviève Winninger Lemarquis
AMSWMC2025 The 26th Academy of Marketing Science World Marketing Congress, Burgundy School of Business, Jul 2025, Dijon, France
Communication dans un congrès hal-05305453 v1

Hybrid buyer-seller relationships and engagement : A new and strategic interplay between business actors

Geneviève Winninger Lemarquis
6ème sommet "Industrial Marketing Management", 2023, Bamberg, Germany
Communication dans un congrès hal-04471093 v1
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Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders

Geneviève Winninger Lemarquis
International Marketing Trends conference Rome 2022, Jan 2022, ROMA, Italy
Communication dans un congrès hal-03661262 v1
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A B2B ENGAGEMENT EXPLORATION THROUGH THE LENS OF BUYER-SELLER RELATIONSHIP DIGITAL MATURITY

Geneviève Winninger Lemarquis
CBIM International Conference 2022, Jun 2022, ATLANTA, United States
Communication dans un congrès hal-03661272 v1
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LES RELATIONS HUMAINES BUYER-SELLER ET LA DIGITALISATION « ACCELEREE » : LE POINT DE VUE DES DIRIGEANTS COMMERCIAUX SUR L'EQUILIBRE, LA VALEUR HUMAINE RELATIONNELLE, L'ACCOMPAGNEMENT ET L'ENGAGEMENT

Geneviève Winninger Lemarquis
20ème Colloque de Marketing Digital, Sep 2021, PARIS, France
Communication dans un congrès hal-03661232 v1
Image document

LES RELATIONS HUMAINES BUYER-SELLER ET LA DIGITALISATION « ACCELEREE » : LE POINT DE VUE DES DIRIGEANTS COMMERCIAUX SUR L'EQUILIBRE, LA VALEUR HUMAINE RELATIONNELLE, L'ACCOMPAGNEMENT ET L'ENGAGEMENT

Geneviève Winninger Lemarquis
24ème Colloque Etienne THIL, Oct 2021, LILLE- ROUBAIX, France
Communication dans un congrès hal-03661256 v1