Geneviève WINNINGER LEMARQUIS

8
Documents

Domaines de recherche

Sciences de l'Homme et Société

Compétences

Management, Intercultural Management, Sales Management, Marketing and Sales B2B

Publications

Publications

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Digital transformation in buyer-seller relationships within an ecosystem: what's the impact on engagement?

Geneviève Winninger Lemarquis

8th Summit Industrial Marketing Management (IMM), IMM Sarajevo Faculty of Economics and Business, Jan 2025, Sarajevo, Bosnia and Herzegovina

Communication dans un congrès hal-04996800v1
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Digital transformation in buyer-seller relationships within an ecosystem: which effects on engagement?

Geneviève Winninger Lemarquis

AMSWMC2025 The 26th Academy of Marketing Science World Marketing Congress, Burgundy School of Business, Jul 2025, Dijon, France

Communication dans un congrès hal-05305453v1

Hybrid buyer-seller relationships and engagement : A new and strategic interplay between business actors

Geneviève Winninger Lemarquis

6ème sommet "Industrial Marketing Management", 2023, Bamberg, Germany

Communication dans un congrès hal-04471093v1
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A B2B ENGAGEMENT EXPLORATION THROUGH THE LENS OF BUYER-SELLER RELATIONSHIP DIGITAL MATURITY

Geneviève Winninger Lemarquis

CBIM International Conference 2022, Jun 2022, ATLANTA, United States

Communication dans un congrès hal-03661272v1
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Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders

Geneviève Winninger Lemarquis

International Marketing Trends conference Rome 2022, Jan 2022, ROMA, Italy

Communication dans un congrès hal-03661262v1
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LES RELATIONS HUMAINES BUYER-SELLER ET LA DIGITALISATION « ACCELEREE » : LE POINT DE VUE DES DIRIGEANTS COMMERCIAUX SUR L'EQUILIBRE, LA VALEUR HUMAINE RELATIONNELLE, L'ACCOMPAGNEMENT ET L'ENGAGEMENT

Geneviève Winninger Lemarquis

20ème Colloque de Marketing Digital, Sep 2021, PARIS, France

Communication dans un congrès hal-03661232v1
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LES RELATIONS HUMAINES BUYER-SELLER ET LA DIGITALISATION « ACCELEREE » : LE POINT DE VUE DES DIRIGEANTS COMMERCIAUX SUR L'EQUILIBRE, LA VALEUR HUMAINE RELATIONNELLE, L'ACCOMPAGNEMENT ET L'ENGAGEMENT

Geneviève Winninger Lemarquis

24ème Colloque Etienne THIL, Oct 2021, LILLE- ROUBAIX, France

Communication dans un congrès hal-03661256v1