Krishanu RAKSHIT

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Publications

Attribute ratings and their impact on attraction and compromise effects

Pronobesh Banerjee , Krishanu Rakshit , Sanjay Mishra , Tamara Masters
Marketing Letters, 2024, ⟨10.1007/s11002-024-09716-8⟩
Article dans une revue hal-04462872 v1

Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer

Vaishnavi Tunuguntla , Preetam Basu , Krishanu Rakshit , Thanos Papadopoulos
Annals of Operations Research, 2024, ⟨10.1007/s10479-023-05643-5⟩
Article dans une revue hal-04504297 v1

Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain

Pradeep Kumar Hota , Bhupesh Manoharan , Krishanu Rakshit , Padmanetri Panigrahi
International Journal of Management Reviews, 2023, 25 (2), pp.384-409. ⟨10.1111/ijmr.12314⟩
Article dans une revue hal-04211080 v1

Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage

Swagato Chatterjee , Prasenjit Mandal , Krishanu Rakshit
International Journal of Hospitality Management, 2023, 110, pp.103448. ⟨10.1016/j.ijhm.2023.103448⟩
Article dans une revue hal-04211062 v1

Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords

Vaishnavi Tunuguntla , Preetam Basu , Krishanu Rakshit
European Journal of Operational Research, 2023, 307 (3), pp.1424-1440. ⟨10.1016/j.ejor.2022.10.021⟩
Article dans une revue hal-04211061 v1

Digital technology-enabled transformative consumer responsibilisation: a case study

Shalini Parth , Bhupesh Manoharan , Rishikesan Parthiban , Israr Qureshi , Babita Bhatt et al.
European Journal of Marketing, 2021, 55 (9), pp.2538-2565. ⟨10.1108/EJM-02-2020-0139⟩
Article dans une revue istex hal-04211047 v1

Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

Vaishnavi Tunuguntla , Preetam Basu , Krishanu Rakshit , Debabrata Ghosh
European Journal of Operational Research, 2019, 276 (1), pp.119-132. ⟨10.1016/j.ejor.2018.12.026⟩
Article dans une revue hal-04211055 v1

Vernacular Media: Case for Narrative Objects

Krishanu Rakshit , Saurabh Shinde
American Marketing Association (AMA) Summer Conference, Aug 2023, San Francisco, United States
Communication dans un congrès hal-04326701 v1