Liling SUN

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Documents
Affiliation actuelle
  • Métis Lab EM Normandie
Identifiants chercheurs
Contact

Présentation

Domaines de recherche

Gestion et management

Publications

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Publications

How to enhance customer experience via augmented reality through customer journey

Liling Sun , Jean-Marc Decaudin
EMAC 2023, European Marketing Academy; University of Southern Denmark, May 2023, Odense, Denmark
Communication dans un congrès hal-05357111 v1

How to enhance customer experience via augmented reality through customer journey

Liling Sun
European Association of Consumer Research 2023, European ACR (EACR), Jul 2023, Amsterdam, Netherlands
Communication dans un congrès hal-04826462 v1

How AR can enhance the customer experience through the customer journey ?

Liling Sun , Jean-Marc Decaudin
38ème congrès international de l'afm, Institut des Hautes Études Commerciales de Carthage (IHEC Carthage); Institut Supérieur de Comptabilité et d'Administration des Entreprises (ISCAE); Laboratoire Interdisciplinaire de Gestion Université-Entreprise (LIGUE), May 2022, Tunis, Tunisia
Communication dans un congrès hal-05357146 v1

Explore the effects of augmented reality communication on brand affect: the moderating role of self-determined motivation

Liling Sun , Jean-Marc Decaudin
EMAC 2021, European Marketing Academy; ESIC Business & Marketing School, May 2021, Madrid, Spain
Communication dans un congrès hal-05357412 v1

The effect of augmented reality on consumer behavior from personalized co-creation experience perspective

Liling Sun , Jean-Marc Decaudin
5th International AR VR Conference: Changing Realities in a Dynamic World, European Marketing Academy; Universität der Bundeswehr München (UniBw), Jun 2019, Neubiberg, Germany
Communication dans un congrès hal-05357421 v1