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Comment renforcer l’expérience client à travers le parcours client via la réalité augmentée ?Gestion et management. Université Toulouse Capitole, 2022. Français. ⟨NNT : ⟩
Thèse
tel-04826424
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How to enhance customer experience via augmented reality through customer journeyEMAC 2023, European Marketing Academy; University of Southern Denmark, May 2023, Odense, Denmark
Communication dans un congrès
hal-05357111
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How to enhance customer experience via augmented reality through customer journeyEuropean Association of Consumer Research 2023, European ACR (EACR), Jul 2023, Amsterdam, Netherlands
Communication dans un congrès
hal-04826462
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How AR can enhance the customer experience through the customer journey ?38ème congrès international de l'afm, Institut des Hautes Études Commerciales de Carthage (IHEC Carthage); Institut Supérieur de Comptabilité et d'Administration des Entreprises (ISCAE); Laboratoire Interdisciplinaire de Gestion Université-Entreprise (LIGUE), May 2022, Tunis, Tunisia
Communication dans un congrès
hal-05357146
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Explore the effects of augmented reality communication on brand affect: the moderating role of self-determined motivationEMAC 2021, European Marketing Academy; ESIC Business & Marketing School, May 2021, Madrid, Spain
Communication dans un congrès
hal-05357412
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The effect of augmented reality on consumer behavior from personalized co-creation experience perspective5th International AR VR Conference: Changing Realities in a Dynamic World, European Marketing Academy; Universität der Bundeswehr München (UniBw), Jun 2019, Neubiberg, Germany
Communication dans un congrès
hal-05357421
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五维传播Pearson, pp.663, 2016, 9787111516590
Ouvrages
halshs-05360287
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GWTC-4.0: Methods for Identifying and Characterizing Gravitational-wave Transients2025
Pré-publication, Document de travail
hal-05411478
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