Liling SUN

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Documents
Affiliation actuelle
  • Métis Lab EM Normandie
Identifiants chercheurs
Contact

Domaines de recherche

Gestion et management

Publications

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Publications

How to enhance customer experience via augmented reality through customer journey

Liling Sun , Jean-Marc Decaudin

EMAC 2023, European Marketing Academy; University of Southern Denmark, May 2023, Odense, Denmark

Communication dans un congrès hal-05357111v1

How to enhance customer experience via augmented reality through customer journey

Liling Sun

European Association of Consumer Research 2023, European ACR (EACR), Jul 2023, Amsterdam, Netherlands

Communication dans un congrès hal-04826462v1

How AR can enhance the customer experience through the customer journey ?

Liling Sun , Jean-Marc Decaudin

38ème congrès international de l'afm, Institut des Hautes Études Commerciales de Carthage (IHEC Carthage); Institut Supérieur de Comptabilité et d'Administration des Entreprises (ISCAE); Laboratoire Interdisciplinaire de Gestion Université-Entreprise (LIGUE), May 2022, Tunis, Tunisia

Communication dans un congrès hal-05357146v1

Explore the effects of augmented reality communication on brand affect: the moderating role of self-determined motivation

Liling Sun , Jean-Marc Decaudin

EMAC 2021, European Marketing Academy; ESIC Business & Marketing School, May 2021, Madrid, Spain

Communication dans un congrès hal-05357412v1

The effect of augmented reality on consumer behavior from personalized co-creation experience perspective

Liling Sun , Jean-Marc Decaudin

5th International AR VR Conference: Changing Realities in a Dynamic World, European Marketing Academy; Universität der Bundeswehr München (UniBw), Jun 2019, Neubiberg, Germany

Communication dans un congrès hal-05357421v1