Marta Pizzetti

11
Documents

Publications

Publications

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Fooling Them, Not Me? How Fake News Affects Evaluators’ Reputation Judgments and Behavioral Intentions

Simone Mariconda , Marta Pizzetti , Michael Etter , Patrick Haack

Business and Society, 2026, 65 (2), pp.467-511. ⟨10.1177/00076503241271255⟩

Article dans une revue hal-04717612v1
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You designed that yourself for me? Vicarious pride in customized gift exchange

Marta Pizzetti , Diletta Acuti , Isabella Soscia , Michael Gibbert

Psychology and Marketing, In press, ⟨10.1002/mar.22034⟩

Article dans une revue hal-04665861v1
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“I am not unsustainable; I am on holiday!” : Moral disengagement and the holiday mindset of young travellers during a cruise

Marta Pizzetti , Giulia Miniero , Michelle Bonera , Anna Paola Codini , Samantha Elam

Journal of Sustainable Tourism, 2024, 32 (11), 2304-2322 p. ⟨10.1080/09669582.2024.2344010⟩

Article dans une revue hal-04563705v1
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You designed that yourself for me? Vicarious pride in customized gift exchange

Marta Pizzetti , Diletta Acuti , Isabella Soscia , Michael Gibbert

Psychology and Marketing, 2024, 41 (10), 2170-2180 p. ⟨10.1002/mar.22034⟩

Article dans une revue hal-04637410v1
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Embracing Food Well-Being: Lessons from Chefs’ Caring Actions in the Fight Against Food Waste

Marta Pizzetti , Cristina Longo , Meltem Türe

Journal of Public Policy and Marketing, 2024, ⟨10.1177/07439156231206791⟩

Article dans une revue (data paper) hal-04418042v1

Attitudes and intentions toward masstige strategies : A cross-cultural study of French and Chinese consumers

Marta Pizzetti , Philippe Chereau , Isabella Soscia , Fangyuan Teng

Journal of Business Research, 2023, 167, 12 p

Article dans une revue hal-04325724v1
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Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers

Marta Pizzetti , Philippe Chereau , Isabella Soscia , Fangyuan Teng

Journal of Business Research, 2023, 167, pp.114174. ⟨10.1016/j.jbusres.2023.114174⟩

Article dans une revue hal-04207447v1
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When sustainability backfires : A review on the unintended negative side-effects of product and service sustainability on consumer behavior

Diletta Acuti , Marta Pizzetti , Sara Dolnicar

Psychology and Marketing, 2022, 39 (10), 1933-1945 p. ⟨10.1002/mar.21709⟩

Article dans une revue hal-04381310v1

Rethinking Corporate Social Responsibility as a Product-Harm Crisis: Explaining the Recent Shift in Terminology from CSR to Sustainability

Lucia Gatti , Marta Pizzetti , Ivan Ureta , R. Edward Freeman , Victor Blazquez

Challenging Polycrisis in Organizations, Springer Nature Switzerland, pp.99 - 128, 2026, Humanism in Business Series, 9783032049162. ⟨10.1007/978-3-032-04917-9_5⟩

Chapitre d'ouvrage hal-05488126v1

Games and Museums : A Novel Approach to Attracting and Retaining Audiences

Marta Pizzetti , Giulia Miniero , Yuha Jung , Neville Vakharia , Marilena Vecco

The Oxford Handbook of Arts and Cultural Management, Oxford University Press, 15 p., 2022

Chapitre d'ouvrage hal-04325632v1

Sustainability and Aesthetics

Cristina Longo , Meltem Türe , Marta Pizzetti

11th EIASM Interpretive Consumer Research Workshop, Jun 2022, Liverpool, United Kingdom

Communication dans un congrès hal-04451173v1