Mohamed Amine MHENNA

Assistant Professor of Marketing, Department of Humanities, Khurma University College , Taif University, Saudi Arabia
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Présentation

Mohamed amine M'HENNA is an Assistant Professor of Marketing at Khurma University College, Taif University, Saudi Arabia. His main research interests are Relationship Marketing and Customer Relationship Management. Between 2013 and 2019, he was President of the Tunisian Association for Scientific Research and Technological Development. He was also director of the journal of the Higher Institute of Technological Studies in Tozeur.

Domaines de recherche

Gestion et management

Compétences

Marketing- Entrepreneurship- Customer Relationship Management (CRM)- Effective communication

Publications

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Publications