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Mohamed Amine MHENNA
Assistant Professor of Marketing, Department of Humanities, Khurma University College , Taif University, Saudi Arabia
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Identifiants chercheurs
Présentation
Mohamed amine M'HENNA is an Assistant Professor of Marketing at Khurma University College, Taif University, Saudi Arabia. His main research interests are Relationship Marketing and Customer Relationship Management. Between 2013 and 2019, he was President of the Tunisian Association for Scientific Research and Technological Development. He was also director of the journal of the Higher Institute of Technological Studies in Tozeur.
Domaines de recherche
Gestion et management
Compétences
Marketing- Entrepreneurship- Customer Relationship Management (CRM)-
Effective communication
Publications
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Publications
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How Internal Relationship Marketing Drives the Well-Being-Performance Nexus: Insights from Saudi Arabia's Hotel WorkforceISAR Journal of Economics and Business Management , 2025, 3 (12), pp.8-21 |
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Importance de la satisfaction et rôle de l’audit dans l’élaboration d’un tableau de bord de communication interne : étude de cas pratiqueRevue Internationale des Sciences de Gestion, 2023, 6 (1), pp.289 - 314. ⟨10.5281/zenodo.7613083⟩ |
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