Svitlana Plotnytska
- Institut d'Administration des Entreprises (IAE) - Angers (IAE Angers)
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plotnytska-svitlana
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0000-0002-0634-1848
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57205614188
- ResearcherID : F-6758-2019
Présentation
Professeure en Sciences de gestion et management
Chercheuse scientifique au laboratoire GRANEM
Recherches sur les SMEs dans un contexte de digitalisation transformation: Pédagogie :
Responsable du Programme doctoral en Management (2016-2021, Université nationale d'économie urbaine O. M. Beketov à Kharkiv, Ukraine)
Enseignements : Leadership (en anglais), Projet professionnel, GRH, Théories du changement ; Ethique, management et RSE (en anglais), Stratégie Internationale, Gestion de l’export (en anglais).
Publications
Publications
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Developing employees' sustainable commitment in SMEs: an organizational contextCIMaR 2025, CIBER (, May 2025, Pavia, Italy |
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Towards sustainable digital transformation for SMEs: an agenda for future studiesCIMaR, Center for International Business Education & Research (CIBER) at Georgia State University, Jun 2024, Gävle, Sweden |
SMEs sustainable digitalization: a postwar agenda for UkraineRound table: Local governance, social issues and human rights: Ukrainian war context, University of Strasbourg, SAGE Laboratory, Apr 2024, Strasbourg, France |
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Digital transformation for company organizational agilityMonde turbulent et perspectives de croissance économique, Université nationale d’économie de Kharkiv Simon Kuznets, May 2023, Kharkiv, Ukraine |
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ENGAGING THE YOUNG GENERATION IN CULTURAL PRODUCTS CONSUMPTIONMarketing and competitiveness of socio-economic systems in conditions of sustainable development: International Scientific and Practical Conference, Sumy National Agrarian University, Jun 2023, Sumy, Ukraine |
Foreign Market Entry Mode Decision for SMEsThe country's financial system: trends and prospects for development, the National University "Ostroh Academy", Oct 2019, Ostroh, Ukraine |
Digital marketing technologies development at small and medium enterprises in Ukraine2021 |
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Marketing diversification as a strategy for enterprises to enter foreign markets.2021 |
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The analyses of users’ activity in social media with a focus on brand loyalty.AAPS PharmSciTech, 2018 |