Svitlana Plotnytska
- Institut d'Administration des Entreprises (IAE) - Angers (IAE Angers)
- Groupe de Recherche Angevin en Economie et Management (GRANEM)
Présentation
Professeure en Sciences de gestion et management
Chercheuse scientifique au laboratoire GRANEM
Recherches sur les SMEs dans un contexte de digitalisation transformation: Pédagogie :
Responsable du Programme doctoral en Management (2016-2021, Université nationale d'économie urbaine O. M. Beketov à Kharkiv, Ukraine)
Enseignements : Leadership (en anglais), Projet professionnel, GRH, Théories du changement ; Ethique, management et RSE (en anglais), Stratégie Internationale, Gestion de l’export (en anglais).
Publications
Publications
CRESD Collaborative Research In Education For Sustainable DevelopmentGrowing up the future: Education for Sustainability, Otto von Guericke University Magdeburg, May 2026, Magdeburg, Germany |
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Developing employees' sustainable commitment in SMEs: an organizational contextCIMaR 2025, CIBER (, May 2025, Pavia, Italy |
SMEs sustainable digitalization: a postwar agenda for UkraineRound table: Local governance, social issues and human rights: Ukrainian war context, University of Strasbourg, SAGE Laboratory, Apr 2024, Strasbourg, France |
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Towards sustainable digital transformation for SMEs: an agenda for future studiesCIMaR, Center for International Business Education & Research (CIBER) at Georgia State University, Jun 2024, Gävle, Sweden |
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ENGAGING THE YOUNG GENERATION IN CULTURAL PRODUCTS CONSUMPTIONMarketing and competitiveness of socio-economic systems in conditions of sustainable development: International Scientific and Practical Conference, Sumy National Agrarian University, Jun 2023, Sumy, Ukraine |
Digital transformation for company organizational agilityMonde turbulent et perspectives de croissance économique, Université nationale d’économie de Kharkiv Simon Kuznets, May 2023, Kharkiv, Ukraine |
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Foreign Market Entry Mode Decision for SMEsThe country's financial system: trends and prospects for development, the National University "Ostroh Academy", Oct 2019, Ostroh, Ukraine |
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Developing employee sustainability orientation under the digital transformation: the environmental commitment effect.INTERNATIONAL CONGRESS ON SUSTAINABLE SOCIAL DEVELOPMENT AN APPROACH TO THE FUTURE OF SOCIETY, Oct 2024, Jerez de la Frontera, Spain. 1ª ed., Dykinson, 2025, 979-13-7006-386-3. ⟨10.14679/4206⟩ |
Marketing diversification as a strategy for enterprises to enter foreign markets.2021 |
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Digital marketing technologies development at small and medium enterprises in Ukraine2021 |
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The analyses of users’ activity in social media with a focus on brand loyalty.AAPS PharmSciTech, 2018 |