VIRGINIE DE BARNIER
Présentation
Virginie de Barnier is Professor of Marketing at the University of New-Caledonia (New Caledonia), Dean of the New Caledonia University Business School (IAE) and Director of the Master in Management. She is also the director of the Bachelor of Tourism and Hospitality taught in Vanuatu in collaboration with the University of Vanuatu. She has been recently appointed Associate Dean for International Relations for the University of New Caledonia.
Her research interest focuses on consumer psychology concerning ecological and sustainability matters, with her recent research field on sustainable tourism. With a remarkable decade-long tenure as a Marketing Executive at Havas Communication, a renowned advertising agency, she brings industry experience to her academic pursuits. She holds a Ph.D. in Marketing, an MBA from University of Wisconsin (USA) and a Master of Psychology. Moreover, her scholarly contributions encompass the authorship of three books and twelve book chapters, along with the publication of over 30 articles in academic ranked journals. She has demonstrated her commitment to nurturing academic talent by successfully supervising 16 doctoral students to completion and participating in 29 PhD defense committees. Presently, she continues to supervise three doctoral students.
Past Deanship: Aix-Marseille University Business School (IAE) - France
Past professorship: Aix-Marseille University Business School (IAE) – France and EDHEC Business School – France
Virginie de Barnier, virginie.de_barnier@unc.nc
IAE University of New Caledonia – BP R4 98851 Nouméa Cedex – New Caledonia Virginie de Barnier, virginie.de_barnier@unc.nc
IAE University of New Caledonia – BP R4 98851 Nouméa Cedex – New Caledonia
Domaines de recherche
Compétences
Publications
Publications
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The contributions of artificial and collective intelligences in the construction of a pedagogical toolColloque international en éducation, Université de Montréal - CRIFPE, May 2026, Montréal (Québec), Canada |
Psychologie du consommateur océanien et normes sociales : une application au tourisme durableColloque interdisciplinaire sur la norme, University of Vanuatu; Université Toulouse Capitole, May 2025, Port Vila, Vanuatu, Vietnam |
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Les mécanismes de résilience des calédoniens pour préserver leur mode de vie face aux pénuries1.2e CONFÉRENCE SUR L'AGRICULTURE FAMILIALE, LE MODE DE VIE ET LA SANTÉ DANS LE PACIFIQUE, Université de Nouvelle Calédonie, Mar 2025, NOUMEA, Nouvelle-Calédonie |
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Towards regenerative sustainable tourism: The perception of tourism by French Polynesian residents in search of well-being13th International Research Meeting in Business & Management IRMBAM2024: Uniting Minds, Shaping Futures, IPAG Business School, Jul 2024, Nice, France |
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Stock-outs management in times of crisis: the moderating role of trust40th EGOS colloquium 2024 - crossroads for organization, EGOS, Jul 2024, MILAN, Italy |
Luxe et e-commerce oxymore ou complémentarité ?12th International Research Meeting in Business and Management (#IRMBAM2023), IPAG Business School, Jul 2023, Nice, France |
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Sustainable luxury brands: perceptions and motivationsInternational Research Meeting in Business and Management (#IRMBAM2022), IPAG Business School, Jul 2022, Nice, France |
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La résilience des consommateurs face aux ruptures de stock : une analyse comparative des populations métropolitaines et ultramarinesJournées Economiques de l’Outre-Mer 2022, ARUM Actes de la Recherche UltraMarine, Oct 2022, Paris, France |
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Deceptive Information and Brand Trust: The Role of Virtual vs. Human InfluencersInternational Marketing Trends Conference (IMTC), Jan 2021, ., France |
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Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine: Structured AbstractAcademy of Marketing Science (AMS) Annual Conference, Jun 2021, New York, United States |
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Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theoryEuropean Marketing Association Conference (EMAC), May 2021, Madrid, Spain |
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The Role of Religiosity and Ad Skepticism on Response to Erotic Appeals in Advertising: A Netnographic ApproachThe 1st International Congress on Regional Economic Development, Information Technology, and Sustainable Business (The 1st INCREDIBLE), Faculty of Economics and Business; Universitas Sebelas Maret; BAPPEDA, Oct 2020, Jawa Tengah, Indonesia |
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« VINTAGE IS BACK » : CONCEPTUALISATION, MISE-EN-ŒUVRE ET VALIDITE NOMOLOGIQUE36ème Congrès international de l’Association Française du Marketing, May 2020, Biarritz, France |
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“Ich bin ein Berliner”: A consumer-based place brand equity from a social identity approachThe 2019 La Londe Conference in Marketing, Jun 2019, La Londe, France |
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Brand Innovativeness Effect on Perceived Brand Luxury and Brand AuthenticityInternational Marketing Trends Conference, Jan 2019, Venise, Italy |
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Affective and cognitive representations of vintage consumption: A social identity perspectiveThe 2019 La Londe Conference Marketing Communications and Consumer Behavior, Jun 2019, La Londe-les-Maures, France |
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Product’s Digital Transformation Effect on Perceived Luxury Level and Brand AuthenticityAcademy of Marketing Science, May 2019, Vancouver, Canada |
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Consumers' response to branded longevityConference Association for Consumer Research Trust in Doubt, Oct 2018, Dallas, United States |
From nostalgic consumption to consumer resistance: The vintage shopping experience as an expression of social identity47th EMAC Annual Conference, May 2018, Glasgow, United Kingdom |
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How the past becomes a modern positioning: a neo institutional approachBringing Institutional theory to marketing conference, May 2017, Paris, France |
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Luxury watch possession and dispossession from father to son: A poisoned gift? Pierre Valette-Florence, Professor, IAE de Grenoble2016 Monaco Symposium on Luxury, Apr 2016, Monaco, France |
Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque ? Une application aux marques de presse11th International Marketing Trends Conference, Ca' Foscari University Venezia and ESCP-Europe, Jan 2012, Venise, Italie |
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Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior, May 2011, La Londe les Maures, France |
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Consumers' Attachment and Commitment to Brands and Media Titles: the role of EmotionsAssociation for Consumer Research (ACR) Annual Conference, Oct 2010, Jacksonville, United States |
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Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à la mesure de la personnalité des marques et des supports de presse7ème Colloque international de l'Association Tunisienne de Marketing, Apr 2009, Hammamet, Tunisie |
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HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELSAsia Pacific Advances in Consumer Research, 2005, pp.30-38 |
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Structure et influence de l'embarras sur l'attitude vis-à-vis de messages à caractère sexuel provocateur et sur l'attitude envers la marqueActes du XXI° Colloque International de l'AFM, 19-20 mai, Nancy, 2005 |
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Impact des messages à caractère choquant sur la persuasion publicitaire : une étude interculturelleXXe Congrès de l'AFM, May 2004, Saint-Malo, 34 p |
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A cross-cultural study of the persuasive effects of sexual and fear appealing messages : a comparison between France, Denmark, Thailand and MexicoAdvances in Consumer Research, May 2004, Séoul, South Korea. pp.140-150 |
La haine envers la marque : une approche exploratoire2016 |
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Marketing et création publicitaireDunod, 2016 |
Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case : An AbstractWu S.; Pantoja, F.; Krey N. Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020 |
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The dark side of luxury, when negative emotions are felt by very wealthy consumers: an international comparison of China and BrazilUnderstanding Luxury Fashion, Palgrave Macmillan, 2019 |
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Foundations of Corporate Heritage: A French PerspectiveFoundations of Corporate Heritage, Routledge, 2017, ISBN-13: 978-1138833555 |
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J’aime l’entreprise! L’engagement de Pierre-Louis Dubois à l’aune du paradigme de changement d’attitudeGénération marketing et sciences de gestion : mélanges en l'honneur du Professeur Pierre-Louis Dubois, Economica, 2016, 9782717868883 |
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Les médias ont-ils une personnalité à l'image de la personnalité humaine ?In "Entre Communautés et Mobilité: Une approche interdisciplinaire", de S. Agostinelli, D. Augey and F. Laurie, Presses de l'Ecole des mines, pp.37-56, 2010 |
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L’influence du statut du consommateur sur sa perception de la personnalité de la marque, sa confiance et son engagementIn "Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque", sous la direction de D. Dumont and N. Albert, L’Harmattan, pp.65-88, 2010, In "Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque", sous la direction de D. Dumont and N. Albert |
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L’éthique au service du Mix marketing.L’impossible éthique des entreprises, 2002 |
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Pénuries face à la crise, les stratégies contrastées des habitants de Nouvelle-Calédonie et de l’Hexagone2023 |