AS
Andrea Milena Sánchez Romero
16
Documents
Affiliations actuelles
- Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))
- Centre de Recherche en Gestion des Organisations (CREGO)
Identifiants chercheurs
Publications
Publications
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and ColombiaJournal of Marketing Management, 2025, pp.1-38. ⟨10.1080/0267257X.2025.2464213⟩ |
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Understanding the role of health consciousness in the consumption of plant-based meat alternatives: a sequential mediation modelJournal of Sustainable Marketing, 2023, 4 (2), pp.218-238. ⟨10.51300/JSM-2023-110⟩ |
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The role of trust in the relationship between consumers, producers and retailers of organic food : A sector-based approachJournal of retailing and consumer services, 2021, 60, ⟨10.1016/j.jretconser.2021.102508⟩ |
Etude de cas M2253Symphonie du luxe : La relation client chez Louis Vuitton, 2025 |
Eating meat substitutes: a big missed steak. Understanding the role of familiarity in the consumption of meat substitutes in France51st Annual EMAC Conference, May 2022, Budapest, Hungary |
L’ambivalence révélatrice de l’instabilité du concept de soiLa Voix des consommateurs. Affirmation, impuissance ou ambivalence ?, Artois Presses Université, pp.335-356, 2021, 978-2-84832-471-5 |
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