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Fatiha Boukouyen

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Publications

Gaming, one of metaverse keys to making luxury inclusive'

Fatiha Boukouyen , O. Brodin , Fabrice Cassou
2023 AMA Summer Academic Conference, American Marketing Association, Aug 2023, San Francisco California, United States
Conference papers halshs-04092425v1

Yin and Yang of value: A holistic coexistence model

Fatiha Boukouyen
NETNOCON2023, University of Salford, Jul 2023, Manchester, United Kingdom
Conference papers hal-04174073v1

NFTs: a win-win strategy for both brands and customers

Mohammed Boukouyen , Fatiha Boukouyen
AIRSI2023 The Metaverse Conference, Zaragoza University, May 2023, Online, Spain
Conference papers hal-04103678v1

Boosting customer experience through using Non-Fungible Tokens (NFTs)

Mohammed Boukouyen , Fatiha Boukouyen
22nd International Marketing Trends Conference, Jan 2023, Paris, France
Conference papers hal-03957581v1

Exploring participants' big five in co-creation platforms

Fatiha Boukouyen , O. Brodin
17th International Research Conference in Service Management, Jun 2022, Porquerolles Island, France
Conference papers hal-03694940v1

Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

Fatiha Boukouyen , Hyunju Shin , Bo Dai
Society for Marketing Advances, Nov 2021, Orlando, United States
Conference papers hal-03469876v1

The highs and lows of value

Fatiha Boukouyen
9th International Conference on Contemporary Marketing Issues (9th ICCMI 2021), International Hellenic University; University of Glasgow, Sep 2021, Virtual, Greece
Conference papers hal-03335002v1

The Impact of Culture on Opportunism in Co-Creation Platforms

Fatiha Boukouyen , Joël Bree
20th International Marketing Trends Conference, Jan 2021, On line, France
Conference papers hal-03116241v1

Nouvelle classification des motivations des participants sur les plateformes de co-création et leur impact sur leur comportement opportuniste A new classification of participants’ motivations on co-creation platforms and their impact on their opportunistic behavior

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
19ème Colloque sur le marketing digital, Sep 2020, Paris (La Sorbonne), France
Conference papers hal-02945456v1

A new classification of opportunism in co-creation platforms

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
International Marketing Trends Conference, Marketing Trends Association, Jan 2020, Paris, France
Conference papers hal-02468245v1

A Netnographic Study of Motivations and Opportunism in Co-Creation Platforms

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Third Global Conference on Creating Value, Jun 2020, On Line, France
Conference papers hal-02802547v1

Étude netnographique du comportement opportuniste sur les plateformes de co-création

Fatiha Boukouyen , Nouredine Belhsen
18èmes Journées Normandes de Recherche sur la Consommation (JNRC), Nov 2019, Angers, France
Conference papers hal-02696497v1

Opportunism In Co-creation Platforms: Forms And Individual Reactions

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Second Global Conference on Creating Value, Fordham University; Gabelli school of business, May 2019, New-York, United States
Conference papers hal-02132940v1

Service-Dominant Logic: Apports et Applicabilité

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
3ème Journée de Recherche en Marketing, Ecole Nationale de Commerce et de Gestion, Feb 2017, Tanger, Maroc
Conference papers hal-02149796v1

La co-création de l'expérience client: antécédents et conséquences

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Journées Doctorales en Sciences de Gestion, Ecole Nationale de Commerce et de Gestion, Dec 2017, Tanger, Maroc
Conference papers hal-02149822v1

La co-création de l'expérience client: antécédents et conséquences

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Colloque International de la Gouvernance d'Entreprise et Performance, Ecole Nationale de Commerce et de Gestion, Nov 2016, Tanger, Maroc
Conference papers hal-02149705v1