Fatiha Boukouyen
Présentation
Publications
Publications
Economic Intelligence: Surviving Crises and Creating Value8th Global Conference on Creating Value, Imperial College London, Nov 2025, London, United Kingdom |
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NFTs in 2024 – Unraveling customer-centric benefits and renaissance: A qualitative study using AI2024 AMA Summer Academic Conference, American Marketing Association (AMA), Aug 2024, Boston (MA), United States |
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Exploring Consumer Orbiting on Social Media Through Collage ApproachFrontiers in Service 2024, Jun 2024, Amelia Island, FL, United States |
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Taking Off with Crowdsourcing: HeroX’s Pioneering Role in Redefining the Future of AviationUAA 77th Collegiate Aviation Education Conference, University Aviation Association, Sep 2024, Memphis, TN, United States |
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NFTs: a win-win strategy for both brands and customersAIRSI2023 The Metaverse Conference, Zaragoza University, May 2023, Online, Spain |
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Yin and Yang of value: A holistic coexistence modelNETNOCON2023, University of Salford, Jul 2023, Manchester, United Kingdom |
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Boosting customer experience through using Non-Fungible Tokens (NFTs)22nd International Marketing Trends Conference, Jan 2023, Paris, France |
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Gaming, one of metaverse keys to making luxury inclusive2023 AMA Summer Academic Conference, American Marketing Association, Aug 2023, San Francisco California, United States |
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Metaverse and Sustainability: A general overview6th Global Conference on Creating Value, Oct 2023, Washinghton, DC, United States |
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Exploring participants' big five in co-creation platforms17th International Research Conference in Service Management, Jun 2022, Porquerolles Island, France |
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Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and ConsequencesSociety for Marketing Advances, Nov 2021, Orlando, United States |
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The Impact of Culture on Opportunism in Co-Creation Platforms20th International Marketing Trends Conference, Jan 2021, On line, France |
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The highs and lows of value9th International Conference on Contemporary Marketing Issues (9th ICCMI 2021), International Hellenic University; University of Glasgow, Sep 2021, Virtual, Greece |
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A Netnographic Study of Motivations and Opportunism in Co-Creation PlatformsThird Global Conference on Creating Value, Jun 2020, Online, France |
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Nouvelle classification des motivations des participants sur les plateformes de co-création et leur impact sur leur comportement opportuniste A new classification of participants’ motivations on co-creation platforms and their impact on their opportunistic behavior19ème Colloque sur le marketing digital, Sep 2020, Paris (La Sorbonne), France |
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A new classification of opportunism in co-creation platformsInternational Marketing Trends Conference, Marketing Trends Association, Jan 2020, Paris, France |
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Étude netnographique du comportement opportuniste sur les plateformes de co-création18èmes Journées Normandes de Recherche sur la Consommation (JNRC), Nov 2019, Angers, France |
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Opportunism In Co-creation Platforms: Forms And Individual ReactionsSecond Global Conference on Creating Value, Fordham University; Gabelli school of business, May 2019, New-York, United States |
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La co-création de l'expérience client: antécédents et conséquencesJournées Doctorales en Sciences de Gestion, Ecole Nationale de Commerce et de Gestion, Dec 2017, Tanger, Maroc |
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Service-Dominant Logic: Apports et Applicabilité3ème Journée de Recherche en Marketing, Ecole Nationale de Commerce et de Gestion, Feb 2017, Tanger, Maroc |
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La co-création de l'expérience client: antécédents et conséquencesColloque International de la Gouvernance d'Entreprise et Performance, Ecole Nationale de Commerce et de Gestion, Nov 2016, Tanger, Maroc |
Exploring ChatGPT’s Ability to Apply the Value Creation WheelDecide Smarter in Business and Life: Transforming Decision Making with VCW, 2025 |