Fatiha Boukouyen

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Publications

Cultivating a culture of innovation and crowdsourcing: Inside the leadership philosophy of HeroX’s CEO — Kal K. Sahota

Fatiha Boukouyen
Medium, 2025
Article dans une revue hal-05055420 v1

The future of Marketing: Strategic insights from leading experts

Fatiha Boukouyen
Zine Consciente, 2025
Article dans une revue hal-05014856 v1

Interview with Steve Rader: NASA’s Value Co-creation Approach

Fatiha Boukouyen
Journal of Creating Value, 2024, 10 (1), pp.146-149. ⟨10.1177/23949643231220753⟩
Article dans une revue hal-04406756 v1

News

Fatiha Boukouyen
Journal of Creating Value, 2024, 10 (2), pp.312-319. ⟨10.1177/23949643241299911⟩
Article dans une revue hal-04870446 v1

Taking Off with Crowdsourcing: HeroX’s Pioneering Role in Redefining the Future of Aviation

Fatiha Boukouyen
Collegiate Aviation Review International, 2024, 42 (2), pp.284-293. ⟨10.22488/okstate.24.100256⟩
Article dans une revue hal-05014846 v1

News

Fatiha Boukouyen
Journal of Creating Value, 2024, 10 (1), pp.154-157. ⟨10.1177/23949643241258865⟩
Article dans une revue hal-04668274 v1

Shaping Success: Jim Spohrer’s Reflections on Value in IBM Leadership

Fatiha Boukouyen
Journal of Creating Value, 2024, ⟨10.1177/23949643241261125⟩
Article dans une revue hal-04787427 v1

News

Fatiha Boukouyen
Journal of Creating Value, 2023, 9 (2), pp.312-314. ⟨10.1177/23949643231207455⟩
Article dans une revue hal-04406754 v1

Interview with Professor Philip Kotler

Fatiha Boukouyen
Journal of Creating Value, 2023, 9 (1), pp.1-5. ⟨10.1177/23949643231166051⟩
Article dans une revue hal-04103705 v1

Raising Awareness on Value Creation Through Movements: Zooming In on Creating Value Alliance

Fatiha Boukouyen , Gautam Mahajan
Journal of Creating Value, 2021, 7 (2), pp.272-281. ⟨10.1177/23949643211046477⟩
Article dans une revue hal-03406370 v1

NFTs in 2024 – Unraveling customer-centric benefits and renaissance: A qualitative study using AI

Fatiha Boukouyen , Mohammed Boukouyen
2024 AMA Summer Academic Conference, American Marketing Association (AMA), Aug 2024, Boston (MA), United States
Communication dans un congrès hal-04678368 v1

Exploring Consumer Orbiting on Social Media Through Collage Approach

Fatiha Boukouyen , Hyunju Shin
Frontiers in Service 2024, Jun 2024, Amelia Island, FL, United States
Communication dans un congrès hal-04668284 v1

Taking Off with Crowdsourcing: HeroX’s Pioneering Role in Redefining the Future of Aviation

Fatiha Boukouyen
UAA 77th Collegiate Aviation Education Conference, University Aviation Association, Sep 2024, Memphis, TN, United States
Communication dans un congrès hal-05055419 v1

Metaverse and Sustainability: A general overview

Fatiha Boukouyen , Gautam Mahajan
6th Global Conference on Creating Value, Oct 2023, Washinghton, DC, United States
Communication dans un congrès hal-04406751 v1

Boosting customer experience through using Non-Fungible Tokens (NFTs)

Mohammed Boukouyen , Fatiha Boukouyen
22nd International Marketing Trends Conference, Jan 2023, Paris, France
Communication dans un congrès hal-03957581 v1

Yin and Yang of value: A holistic coexistence model

Fatiha Boukouyen
NETNOCON2023, University of Salford, Jul 2023, Manchester, United Kingdom
Communication dans un congrès hal-04174073 v1

NFTs: a win-win strategy for both brands and customers

Mohammed Boukouyen , Fatiha Boukouyen
AIRSI2023 The Metaverse Conference, Zaragoza University, May 2023, Online, Spain
Communication dans un congrès hal-04103678 v1

Gaming, one of metaverse keys to making luxury inclusive

Fatiha Boukouyen , O. Brodin , Fabrice Cassou
2023 AMA Summer Academic Conference, American Marketing Association, Aug 2023, San Francisco California, United States
Communication dans un congrès halshs-04092425 v1

Exploring participants' big five in co-creation platforms

Fatiha Boukouyen , O. Brodin
17th International Research Conference in Service Management, Jun 2022, Porquerolles Island, France
Communication dans un congrès hal-03694940 v1

The highs and lows of value

Fatiha Boukouyen
9th International Conference on Contemporary Marketing Issues (9th ICCMI 2021), International Hellenic University; University of Glasgow, Sep 2021, Virtual, Greece
Communication dans un congrès hal-03335002 v1

Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

Fatiha Boukouyen , Hyunju Shin , Bo Dai
Society for Marketing Advances, Nov 2021, Orlando, United States
Communication dans un congrès hal-03469876 v1

The Impact of Culture on Opportunism in Co-Creation Platforms

Fatiha Boukouyen , Joël Bree
20th International Marketing Trends Conference, Jan 2021, On line, France
Communication dans un congrès hal-03116241 v1

A new classification of opportunism in co-creation platforms

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
International Marketing Trends Conference, Marketing Trends Association, Jan 2020, Paris, France
Communication dans un congrès hal-02468245 v1

A Netnographic Study of Motivations and Opportunism in Co-Creation Platforms

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Third Global Conference on Creating Value, Jun 2020, Online, France
Communication dans un congrès hal-02802547 v1

Nouvelle classification des motivations des participants sur les plateformes de co-création et leur impact sur leur comportement opportuniste A new classification of participants’ motivations on co-creation platforms and their impact on their opportunistic behavior

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
19ème Colloque sur le marketing digital, Sep 2020, Paris (La Sorbonne), France
Communication dans un congrès hal-02945456 v1

Opportunism In Co-creation Platforms: Forms And Individual Reactions

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Second Global Conference on Creating Value, Fordham University; Gabelli school of business, May 2019, New-York, United States
Communication dans un congrès hal-02132940 v1

Étude netnographique du comportement opportuniste sur les plateformes de co-création

Fatiha Boukouyen , Nouredine Belhsen
18èmes Journées Normandes de Recherche sur la Consommation (JNRC), Nov 2019, Angers, France
Communication dans un congrès hal-02696497 v1

La co-création de l'expérience client: antécédents et conséquences

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Journées Doctorales en Sciences de Gestion, Ecole Nationale de Commerce et de Gestion, Dec 2017, Tanger, Maroc
Communication dans un congrès hal-02149822 v1

Service-Dominant Logic: Apports et Applicabilité

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
3ème Journée de Recherche en Marketing, Ecole Nationale de Commerce et de Gestion, Feb 2017, Tanger, Maroc
Communication dans un congrès hal-02149796 v1

La co-création de l'expérience client: antécédents et conséquences

Fatiha Boukouyen , Joël Bree , Nouredine Belhsen
Colloque International de la Gouvernance d'Entreprise et Performance, Ecole Nationale de Commerce et de Gestion, Nov 2016, Tanger, Maroc
Communication dans un congrès hal-02149705 v1

Exploring ChatGPT’s Ability to Apply the Value Creation Wheel

Fatiha Boukouyen
Decide Smarter in Business and Life: Transforming Decision Making with VCW, 2025
Chapitre d'ouvrage hal-05103096 v1