Fatiha Boukouyen
18
Documents
Researcher identifiers
fatiha-boukouyen
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0000-0003-4039-6807
- IdRef : 252807014
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Interview with Professor Philip KotlerJournal of Creating Value, 2023, pp.1-5. ⟨10.1177/23949643231166051⟩
Journal articles
hal-04103705v1
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Raising Awareness on Value Creation Through Movements: Zooming In on Creating Value AllianceJournal of Creating Value, 2021, 7 (2), pp.272-281. ⟨10.1177/23949643211046477⟩
Journal articles
hal-03406370v1
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Gaming, one of metaverse keys to making luxury inclusive'2023 AMA Summer Academic Conference, American Marketing Association, Aug 2023, San Francisco California, United States
Conference papers
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Yin and Yang of value: A holistic coexistence modelNETNOCON2023, University of Salford, Jul 2023, Manchester, United Kingdom
Conference papers
hal-04174073v1
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NFTs: a win-win strategy for both brands and customersAIRSI2023 The Metaverse Conference, Zaragoza University, May 2023, Online, Spain
Conference papers
hal-04103678v1
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Boosting customer experience through using Non-Fungible Tokens (NFTs)22nd International Marketing Trends Conference, Jan 2023, Paris, France
Conference papers
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Exploring participants' big five in co-creation platforms17th International Research Conference in Service Management, Jun 2022, Porquerolles Island, France
Conference papers
hal-03694940v1
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Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and ConsequencesSociety for Marketing Advances, Nov 2021, Orlando, United States
Conference papers
hal-03469876v1
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The highs and lows of value9th International Conference on Contemporary Marketing Issues (9th ICCMI 2021), International Hellenic University; University of Glasgow, Sep 2021, Virtual, Greece
Conference papers
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The Impact of Culture on Opportunism in Co-Creation Platforms20th International Marketing Trends Conference, Jan 2021, On line, France
Conference papers
hal-03116241v1
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Nouvelle classification des motivations des participants sur les plateformes de co-création et leur impact sur leur comportement opportuniste A new classification of participants’ motivations on co-creation platforms and their impact on their opportunistic behavior19ème Colloque sur le marketing digital, Sep 2020, Paris (La Sorbonne), France
Conference papers
hal-02945456v1
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A new classification of opportunism in co-creation platformsInternational Marketing Trends Conference, Marketing Trends Association, Jan 2020, Paris, France
Conference papers
hal-02468245v1
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A Netnographic Study of Motivations and Opportunism in Co-Creation PlatformsThird Global Conference on Creating Value, Jun 2020, On Line, France
Conference papers
hal-02802547v1
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Étude netnographique du comportement opportuniste sur les plateformes de co-création18èmes Journées Normandes de Recherche sur la Consommation (JNRC), Nov 2019, Angers, France
Conference papers
hal-02696497v1
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Opportunism In Co-creation Platforms: Forms And Individual ReactionsSecond Global Conference on Creating Value, Fordham University; Gabelli school of business, May 2019, New-York, United States
Conference papers
hal-02132940v1
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Service-Dominant Logic: Apports et Applicabilité3ème Journée de Recherche en Marketing, Ecole Nationale de Commerce et de Gestion, Feb 2017, Tanger, Maroc
Conference papers
hal-02149796v1
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La co-création de l'expérience client: antécédents et conséquencesJournées Doctorales en Sciences de Gestion, Ecole Nationale de Commerce et de Gestion, Dec 2017, Tanger, Maroc
Conference papers
hal-02149822v1
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La co-création de l'expérience client: antécédents et conséquencesColloque International de la Gouvernance d'Entreprise et Performance, Ecole Nationale de Commerce et de Gestion, Nov 2016, Tanger, Maroc
Conference papers
hal-02149705v1
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