Juhua CUI
2
Documents
Affiliation actuelle
- COnception de l'ACTIon en Situation (COACTIS)
Identifiants chercheurs
Publications
Publications
Exploring the Impact of Procurement Modes on Loyalty towards Luxury Brands among Chinese MZ-Generation ConsumersEMAC Annual Conference, EMAC, May 2024, Bucharest (RO), Romania
Communication dans un congrès
hal-04758651
v1
|
|
Explanatory Factors of the Purchasing Behavior of Luxury Products among Young Chinese Consumers – Motivations, Perceived Risks, Relational Benefits, and Their Impact on the Procurement Modes16ème Colloque Etienne Thil, Oct 2023, Tours (FR), France
Communication dans un congrès
hal-04758733
v1
|
Chargement...
Chargement...