Juhua CUI
2
Documents
Affiliation actuelle
- COnception de l'ACTIon en Situation (COACTIS)
Identifiants chercheurs
Publications
Publications
Exploring the Impact of Procurement Modes on Loyalty towards Luxury Brands among Chinese MZ-Generation ConsumersEMAC Annual Conference, EMAC, May 2024, Bucharest (RO), Romania |
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Explanatory Factors of the Purchasing Behavior of Luxury Products among Young Chinese Consumers – Motivations, Perceived Risks, Relational Benefits, and Their Impact on the Procurement Modes16ème Colloque Etienne Thil, Oct 2023, Tours (FR), France |
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